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Conspiracy Talk on Social Media: Collective Sensemaking during a Public Health Crisis

Published: 06 December 2017 Publication History

Abstract

Conspiracy theories have gained much academic and media attention recently, due to their large impact on public events. Crisis informatics researchers have examined conspiracy theories as a type of rumor. However, little is known about how conspiracy theories are produced and developed on social media. We present a qualitative study of conspiracy theorizing on Reddit during a public health crisis--the Zika virus outbreak. Using a mixed-methods approach including content analysis and discourse analysis, we identified types of conspiracy theories that appeared on Reddit in response to the Zika crisis, the conditions under which Zika conspiracy theories emerge, and the particular discursive strategies through which Zika conspiracy theories developed in online forums. Our analysis shows that conspiracy talk emerged as people attempted to make sense of a public health crisis, reflecting their emergent information needs and their pervasive distrust in formal sources of Zika information. Practical implications for social computing researchers, health practitioners, and policymakers are discussed.

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    cover image Proceedings of the ACM on Human-Computer Interaction
    Proceedings of the ACM on Human-Computer Interaction  Volume 1, Issue CSCW
    November 2017
    2095 pages
    EISSN:2573-0142
    DOI:10.1145/3171581
    Issue’s Table of Contents
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    Published: 06 December 2017
    Published in PACMHCI Volume 1, Issue CSCW

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    Author Tags

    1. conspiracy theorizing
    2. conspiracy theory
    3. crisis informatics
    4. epidemic crisis
    5. public health informatics
    6. reddit
    7. sensemaking
    8. social computing
    9. social computing and health
    10. zika

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