research-article

A Comparative Study on Conventional versus Immersive Service Prototyping (VR, AR, MR)

Authors:

Abdul Rahman Abdel Razek,

Christian van Husen,

Simon RichirAuthors Info & Claims

VRIC '18: Proceedings of the Virtual Reality International Conference - Laval Virtual

Article No.: 9, Pages 1 - 10

https://doi.org/10.1145/3234253.3234296

Published: 04 April 2018 Publication History

Abstract

Product prototyping, through the use of immersive technologies, has demonstrated its huge potential enabling co-creative exploration of different usage scenarios and evaluation of the User eXperience. It is already an extremely relevant and valuable activity in many industries and revealed as an essential element of experience design. Service prototyping is a new prominent progressive process used within service innovation intended to improve the service experience and quality while accelerating the service development process. Different types of service prototypes can be used to encompass all the different service elements throughout the service design and engineering processes. This paper presents a comparative study between the conventional and immersive service prototyping This comparison encompasses application, advantages and disadvantages of these different service prototyping. Several use cases of immersive service prototyping, either based on Virtual, Augmented or Mixed Reality technologies, are presented. This study aims to improve the body of knowledge on the use of immersive service prototyping. This is intended to help service designer understand what can be done with immersive service prototyping, and increase awareness on service prototyping. The main objective is to provide a guidance to service designers for selecting the most appropriate immersive service prototyping techniques per each case specificity.

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Index Terms

A Comparative Study on Conventional versus Immersive Service Prototyping (VR, AR, MR)
1. Human-centered computing
  1. Human computer interaction (HCI)

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VRIC '18: Proceedings of the Virtual Reality International Conference - Laval Virtual

April 2018

173 pages

ISBN:9781450353816

DOI:10.1145/3234253

Conference Chair:
Simon Richir
Arts et Metiers ParisTech, France

Copyright © 2018 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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Published: 04 April 2018

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April 4 - 6, 2018

Laval, France

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Cited By

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https://doi.org/10.1142/S1363919624300046
Sorooshian S(2024)Enhanced Methodology to Assess Business Research Community Serving Extended Realities MovementSocio-Economic Planning Sciences10.1016/j.seps.2024.102015(102015)Online publication date: Jul-2024
https://doi.org/10.1016/j.seps.2024.102015
Zhu ZLiu ZZhang YZhu LHuang JVillanueva AQian XPeppler KRamani K(2023)LearnIoTVR: An End-to-End Virtual Reality Environment Providing Authentic Learning Experiences for Internet of ThingsProceedings of the 2023 CHI Conference on Human Factors in Computing Systems10.1145/3544548.3581396(1-17)Online publication date: 19-Apr-2023
https://dl.acm.org/doi/10.1145/3544548.3581396
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