research-article

On the value of spatiotemporal information: principles and scenarios

Authors:

Gireeja Ranade, and

Eric HorvitzAuthors Info & Claims

SIGSPATIAL '18: Proceedings of the 26th ACM SIGSPATIAL International Conference on Advances in Geographic Information Systems

November 2018

Pages 179 - 188

https://doi.org/10.1145/3274895.3274905

Published: 06 November 2018 Publication History

Abstract

Location data from mobile devices is a sensitive yet valuable commodity for location-based services and advertising. We investigate the intrinsic value of location data in the context of strong privacy, where location information is only available from end users via purchase. We present an algorithm to compute the expected value of location data from a user, without access to the specific coordinates of the location data point. We use decision-theoretic techniques to provide a principled way for a potential buyer to make purchasing decisions about private user location data. We illustrate our approach in two scenarios: the delivery of targeted ads specific to a user's home location and the estimation of traffic speed. In both cases, the methodology leads to quantifiably better purchasing decisions than competing methods.

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Cited By

Sakr M(2023)Data-Driven Digital Mobility TwinsProceedings of the 7th ACM SIGSPATIAL Workshop on Location-based Recommendations, Geosocial Networks and Geoadvertising10.1145/3615896.3628417(4-5)Online publication date: 13-Nov-2023
https://dl.acm.org/doi/10.1145/3615896.3628417
Krumm J(2022)Sensitivity Analysis of Personal Location Disclosure2022 23rd IEEE International Conference on Mobile Data Management (MDM)10.1109/MDM55031.2022.00032(73-82)Online publication date: Jun-2022
https://doi.org/10.1109/MDM55031.2022.00032
Nguyen KKrumm JShahabi C(2021)Quantifying Intrinsic Value of Information of TrajectoriesProceedings of the 29th International Conference on Advances in Geographic Information Systems10.1145/3474717.3483912(81-90)Online publication date: 2-Nov-2021
https://dl.acm.org/doi/10.1145/3474717.3483912
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Index Terms

On the value of spatiotemporal information: principles and scenarios
1. Human-centered computing
  1. Ubiquitous and mobile computing
    1. Ubiquitous and mobile computing systems and tools
2. Information systems
  1. Information systems applications
    1. Spatial-temporal systems
      1. Location based services

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cover image ACM Conferences

SIGSPATIAL '18: Proceedings of the 26th ACM SIGSPATIAL International Conference on Advances in Geographic Information Systems

November 2018

655 pages

ISBN:9781450358897

DOI:10.1145/3274895

General Chairs:
Farnoush Banaei-Kashani
University of Colorado, Denver
,
Erik Hoel
Esri
,
Program Chairs:
Ralf Hartmut Güting
FernUniversität in Hagen, Germany
,
Roberto Tamassia
Brown University
,
Li Xiong
Emory University

Copyright © 2018 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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SIGSPATIAL: ACM Special Interest Group on Spatial Information

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Association for Computing Machinery

New York, NY, United States

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Published: 06 November 2018

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SIGSPATIAL

SIGSPATIAL '18: 26th ACM SIGSPATIAL International Conference on Advances in Geographic Information Systems

November 6 - 9, 2018

Washington, Seattle

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SIGSPATIAL '18 Paper Acceptance Rate 30 of 150 submissions, 20%;

Overall Acceptance Rate 220 of 1,116 submissions, 20%

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Cited By

Sakr M(2023)Data-Driven Digital Mobility TwinsProceedings of the 7th ACM SIGSPATIAL Workshop on Location-based Recommendations, Geosocial Networks and Geoadvertising10.1145/3615896.3628417(4-5)Online publication date: 13-Nov-2023
https://dl.acm.org/doi/10.1145/3615896.3628417
Krumm J(2022)Sensitivity Analysis of Personal Location Disclosure2022 23rd IEEE International Conference on Mobile Data Management (MDM)10.1109/MDM55031.2022.00032(73-82)Online publication date: Jun-2022
https://doi.org/10.1109/MDM55031.2022.00032
Nguyen KKrumm JShahabi C(2021)Quantifying Intrinsic Value of Information of TrajectoriesProceedings of the 29th International Conference on Advances in Geographic Information Systems10.1145/3474717.3483912(81-90)Online publication date: 2-Nov-2021
https://dl.acm.org/doi/10.1145/3474717.3483912
Bandy JHecht B(2021)Errors in Geotargeted Display AdvertisingProceedings of the ACM on Human-Computer Interaction10.1145/34491665:CSCW1(1-19)Online publication date: 22-Apr-2021
https://dl.acm.org/doi/10.1145/3449166
Zhang YLi EZhu Y(2020)Energy-efficient Dual-codebook–based Backscatter Communications for Wireless Powered NetworksACM Transactions on Sensor Networks10.1145/342688517:1(1-20)Online publication date: 17-Nov-2020
https://dl.acm.org/doi/10.1145/3426885
Hare JSong JGupta SWettergren T(2020)POSE.RACM Transactions on Sensor Networks10.1145/341975517:1(1-41)Online publication date: 25-Nov-2020
https://dl.acm.org/doi/10.1145/3419755
Chen GDong W(2020)Reactive Jamming and Attack Mitigation over Cross-Technology Communication LinksACM Transactions on Sensor Networks10.1145/341821017:1(1-25)Online publication date: 5-Nov-2020
https://dl.acm.org/doi/10.1145/3418210
Wu CWu FQi TLiu JHuang YXie X(2020)Detecting Entities of Works for Chinese ChatbotACM Transactions on Asian and Low-Resource Language Information Processing10.1145/341490119:6(1-13)Online publication date: 27-Sep-2020
https://dl.acm.org/doi/10.1145/3414901
Lin DWang QMin WXu JZhang Z(2020)A Survey on Energy-Efficient Strategies in Static Wireless Sensor NetworksACM Transactions on Sensor Networks10.1145/341431517:1(1-48)Online publication date: 12-Oct-2020
https://dl.acm.org/doi/10.1145/3414315
Dong WLi BGuan GCheng ZZhang JGao Y(2020)TinyLinkACM Transactions on Sensor Networks10.1145/341236617:1(1-29)Online publication date: 27-Sep-2020
https://dl.acm.org/doi/10.1145/3412366
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