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ProductQnA: Answering User Questions on E-Commerce Product Pages

Published: 13 May 2019 Publication History

Abstract

Product pages on e-commerce websites often overwhelm their customers with a wealth of data, making discovery of relevant information a challenge. Motivated by this, here, we present a novel framework to answer both factoid and non-factoid user questions on product pages. We propose several question-answer matching models leveraging both deep learned distributional semantics and semantics imposed by a structured resource like a domain specific ontology. The proposed framework supports the use of a combination of these models and we show, through empirical evaluation, that a cascade of these models does much better in meeting the high precision requirements of such a question-answering system. Evaluation on user asked questions shows that the proposed system achieves 66% higher precision1 as compared to IDF-weighted average of word vectors baseline [1].

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Cited By

View all
  • (2024)Research on e-commerce product evaluation based on multi-source heterogeneous data fusionProceedings of the 2024 Guangdong-Hong Kong-Macao Greater Bay Area International Conference on Digital Economy and Artificial Intelligence10.1145/3675417.3675500(500-504)Online publication date: 19-Jan-2024
  • (2024)Cross-biased Contrastive Learning for Answer Selection with Dual-Tower StructureNeurocomputing10.1016/j.neucom.2024.128641(128641)Online publication date: Sep-2024
  • (2024)Business chatbots with deep learning technologies: state-of-the-art, taxonomies, and future research directionsArtificial Intelligence Review10.1007/s10462-024-10744-z57:5Online publication date: 11-Apr-2024
  • Show More Cited By

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            cover image ACM Other conferences
            WWW '19: Companion Proceedings of The 2019 World Wide Web Conference
            May 2019
            1331 pages
            ISBN:9781450366755
            DOI:10.1145/3308560
            Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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            • IW3C2: International World Wide Web Conference Committee

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            Association for Computing Machinery

            New York, NY, United States

            Publication History

            Published: 13 May 2019

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            Author Tags

            1. chatbot
            2. deep learning
            3. e-commerce
            4. question answering

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            WWW '19
            WWW '19: The Web Conference
            May 13 - 17, 2019
            San Francisco, USA

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            Overall Acceptance Rate 1,899 of 8,196 submissions, 23%

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            Cited By

            View all
            • (2024)Research on e-commerce product evaluation based on multi-source heterogeneous data fusionProceedings of the 2024 Guangdong-Hong Kong-Macao Greater Bay Area International Conference on Digital Economy and Artificial Intelligence10.1145/3675417.3675500(500-504)Online publication date: 19-Jan-2024
            • (2024)Cross-biased Contrastive Learning for Answer Selection with Dual-Tower StructureNeurocomputing10.1016/j.neucom.2024.128641(128641)Online publication date: Sep-2024
            • (2024)Business chatbots with deep learning technologies: state-of-the-art, taxonomies, and future research directionsArtificial Intelligence Review10.1007/s10462-024-10744-z57:5Online publication date: 11-Apr-2024
            • (2024)Identifying Shopping Intent in Product QA for Proactive RecommendationsAdvances on Graph-Based Approaches in Information Retrieval10.1007/978-3-031-71382-8_3(25-40)Online publication date: 10-Oct-2024
            • (2023)The Influencing Factors of the Helpfulness of User-Generated Product Q&AsSage Open10.1177/2158244023121911213:4Online publication date: 23-Dec-2023
            • (2022)Intrance: Designing an Interactive Enhancement System for the Development of QA ChatbotsProceedings of the ACM on Human-Computer Interaction10.1145/35551996:CSCW2(1-24)Online publication date: 11-Nov-2022
            • (2022)Toward Personalized Answer Generation in E-Commerce via Multi-perspective Preference ModelingACM Transactions on Information Systems10.1145/350778240:4(1-28)Online publication date: 9-Mar-2022
            • (2022)Extraction of Product Specifications from the Web - Going Beyond Tables and ListsProceedings of the 5th Joint International Conference on Data Science & Management of Data (9th ACM IKDD CODS and 27th COMAD)10.1145/3493700.3493713(19-27)Online publication date: 8-Jan-2022
            • (2022)Accurate and prompt answering framework based on customer reviews and question-answer pairsExpert Systems with Applications: An International Journal10.1016/j.eswa.2022.117405203:COnline publication date: 1-Oct-2022
            • (2021)All You Need to Know to Build a Product Knowledge GraphProceedings of the 27th ACM SIGKDD Conference on Knowledge Discovery & Data Mining10.1145/3447548.3470825(4090-4091)Online publication date: 14-Aug-2021
            • Show More Cited By

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