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Sensor network to measure MAAI on value co-creation process: feasibility study of MAAI optimization on customer service

Published: 09 September 2019 Publication History

Abstract

The purpose of this study is the measurement of MAAI and value co-creation in Japanese-style service interaction through quantification of service interaction between a customer and a salesperson in retail stores. In this paper, we propose the MAAI measurement technique of service interaction in retail store. We confirmed that MAAI measurement enables modeling value co-creation in this customer service situation. As a result, the technique proposed here to measure MAAI is expected to be useful to manage and computing customer service.

References

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T. Arai, T. Yoshizawa, T. Aoki, K. Zempo and Y. Okada. 2019. Evaluation of Indoor Positioning System based on Attachable Infrared Beacons in Metal Shelf Environment. IEEE International Conference on Consumer Electronics (ICCE) Las Vegas, NV, USA, 2019 pp. 1--4.
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M.J. Arnold, K. E. Reynolds, N. Ponder and J. E. Lueg. 2005. Customer delight in a retail context: investigating delightful and terrible shopping experiences. Journal of Business Research 58:(8), pp.1132--1145.
[3]
J. Baumann and K. Le Meunier-FitzHugh. 2015. Making value co-creation a reality - exploring the co-creative value processes in customer-salesperson interaction. Journal of Marketing Management 31: 3-4 pp. 289--316
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H. M Belal, K. Shirahada and M. Kosaka. 2013. Value Co-creation with Customer through Recursive Approach Based on Japanese Omotenashi Service International Journal of Business Administration 1:4 pp. 28 -- 38
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M. Benkenstein and M. Luck. 2015. Consumers between supermarket shelves: The influence of inter-personal distance on consumer behavior. Journal of Retailing and Consumer Services 26: pp. 104--114.
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D. D. Gremler and K. P. Gwinner. 2000. Customer-employee rapport in service relationships. Journal of Service Research 3: (1), pp. 82--104.
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C. Grönroos. 2012. Conceptualising value co-creation: A journey to the 1970s and back to the future. Journal of Marketing Management 28:13-14, pp. 1520--1534.
[8]
H. Kurata. 2019. Is the information of customer types and preferences to personal selling worth the investment in innovative technology? A modeling approach. Journal of Retailing and Consumer Services Volume 49: pp. 371--379. ISSN 0969-6989.
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Y. Suda, T. Arai, T. Yoshizawa, Y. Fujita, K. Zempo and Y. Okada. 2019 Shopping Baskets for On-line Beacon Sensor Network in Retail Store. 2019 16th IEEE Annual Consumer Communications and Networking Conference (CCNC), Las Vegas, NV, USA, 2019 pp. 1--2.
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S. L. Vargo and P. P. Maglio and M. A. Akaka. 2008. "On value and value co-creation: A service systems and service logic perspective" European Management Journal 26: 3 pp.145 -- 152

Cited By

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  • (2022)Mouth-in-the-Door: The Effect of a Sound Image of an Avatar Intruding on Personal Space That Deviates in Position From the Visual ImageIEEE Access10.1109/ACCESS.2022.322280410(125772-125791)Online publication date: 2022
  • (2021)Effects of Audio-Visual Information on Interpersonal Distance in Real and Virtual EnvironmentsHuman-Computer Interaction – INTERACT 202110.1007/978-3-030-85607-6_47(405-410)Online publication date: 30-Aug-2021

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cover image ACM Conferences
UbiComp/ISWC '19 Adjunct: Adjunct Proceedings of the 2019 ACM International Joint Conference on Pervasive and Ubiquitous Computing and Proceedings of the 2019 ACM International Symposium on Wearable Computers
September 2019
1234 pages
ISBN:9781450368698
DOI:10.1145/3341162
Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 09 September 2019

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Author Tags

  1. conversation analysis
  2. indoor positioning
  3. sensor network
  4. value co-creation

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UbiComp '19

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Overall Acceptance Rate 764 of 2,912 submissions, 26%

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View all
  • (2022)Mouth-in-the-Door: The Effect of a Sound Image of an Avatar Intruding on Personal Space That Deviates in Position From the Visual ImageIEEE Access10.1109/ACCESS.2022.322280410(125772-125791)Online publication date: 2022
  • (2021)Effects of Audio-Visual Information on Interpersonal Distance in Real and Virtual EnvironmentsHuman-Computer Interaction – INTERACT 202110.1007/978-3-030-85607-6_47(405-410)Online publication date: 30-Aug-2021

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