In Search of a Stochastic Model for the E-News Reader

E-news readers have increasingly at their disposal a broad set of news articles to read. Online newspaper sites use recommender systems to predict and to offer relevant articles to their users. Typically, these recommender systems do not leverage users’ reading behavior. If we know how the topics-reads change in a reading session, we may lead to fine-tuned recommendations, for example, after reading a certain number of sports items, it may be counter-productive to keep recommending other sports news. The motivation for this article is the assumption that understanding user behavior when reading successive online news articles can help in developing better recommender systems. We propose five categories of stochastic models to describe this behavior depending on how the previous reading history affects the future choices of topics. We instantiated these five classes with many different stochastic processes covering short-term memory, revealed-preference, cumulative advantage, and geometric sojourn models. Our empirical study is based on large datasets of E-news from two online newspapers. We collected data from more than 13 million users who generated more than 23 million reading sessions, each one composed by the successive clicks of the users on the posted news. We reduce each user session to the sequence of reading news topics. The models were fitted and compared using the Akaike Information Criterion and the Brier Score. We found that the best models are those in which the user moves through topics influenced only by their most recent readings. Our models were also better to predict the next reading than the recommender systems currently used in these journals showing that our models can improve user satisfaction.