Business Analytic and Business Value: A Review and Bibliometric Analysis of a Decade of Research

In the last ten years, research related to business analytics (BA), from previous business intelligence (BI) to big data (BD), has increasingly attracted the attention of researchers. This phenomenon is inseparable from the unprecedented growth of data in volume, variety, and velocity and the effort to derive business value from these emerging opportunities. Several studies have been conducted to make literature studies and bibliometric analyses to review knowledge trends and describe future research directions. Seeing the growing interest in the BA topic and the emergence of new challenges and knowledge still fragmented, we consider that further research is needed to conduct literature and bibliometric analysis related to business analytics and business value. We used the VOS Viewer tool to perform a bibliometric analysis of the SCOPUS database between 2012-2021 on 748 sample articles through publication distribution analysis, citation analysis, keyword co-occurrence analysis to see the evolution of research in which topics were established, emerged, or declined. Based on the bibliometric analysis and content analysis, we identified four themes and one conceptual Framework as the research's theoretical foundation: (1) business analytic asset development, (2) business analytic capability development, (3) business analytic impact and organizational capability, (4) firm performance and moderating factors. We also identified several topics that represent hotspots in business analytics that align with the potential for further research that is still wide open.