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The Evolution of Web Search User Interfaces - An Archaeological Analysis of Google Search Engine Result Pages

Authors:

Bruno Oliveira,

Carla Teixeira LopesAuthors Info & Claims

CHIIR '23: Proceedings of the 2023 Conference on Human Information Interaction and Retrieval

Pages 55 - 68

https://doi.org/10.1145/3576840.3578320

Published: 20 March 2023 Publication History

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Abstract

Web search engines have marked everyone’s life by transforming how one searches and accesses information. Search engines give special attention to the user interface, especially search engine result pages (SERP). The well-known “10 blue links” list has evolved into richer interfaces, often personalized to the search query, the user, and other aspects. More than 20 years later, the literature has not adequately portrayed this development. We present a study on the evolution of SERP interfaces during the last two decades using Google Search as a case study. We used the most searched queries by year to extract a sample of SERP from the Internet Archive. Using this dataset, we analyzed how SERP evolved in content, layout, design (e.g., color scheme, text styling, graphics), navigation, and file size. We have also analyzed the user interface design patterns associated with SERP elements. We found that SERP are becoming more diverse in terms of elements, aggregating content from different verticals and including more features that provide direct answers. This systematic analysis portrays evolution trends in search engine user interfaces and, more generally, web design. We expect this work will trigger other, more specific studies that can take advantage of our dataset.

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Cited By

Teixeira Lopes CHenriques M(2024)Unveiling Health Literacy through Web Search Behavior: A Classification-Based Analysis of User InteractionsProceedings of the 2024 Conference on Human Information Interaction and Retrieval10.1145/3627508.3638318(1-11)Online publication date: 10-Mar-2024
https://dl.acm.org/doi/10.1145/3627508.3638318
Gleason JGhosh ARobertson RWilson CChua TNgo CKa-Wei Lee RKumar RLauw H(2024)Perceptions in Pixels: Analyzing Perceived Gender and Skin Tone in Real-world Image Search ResultsProceedings of the ACM Web Conference 202410.1145/3589334.3645666(1249-1259)Online publication date: 13-May-2024
https://dl.acm.org/doi/10.1145/3589334.3645666
Khan ARashid USaadia AYasin A(2024)A Heuristic Multimedia Verticals Aggregated Search Approach and User Behavioral Analysis2024 International Conference on Engineering & Computing Technologies (ICECT)10.1109/ICECT61618.2024.10581027(1-6)Online publication date: 23-May-2024
https://doi.org/10.1109/ICECT61618.2024.10581027
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Index Terms

The Evolution of Web Search User Interfaces - An Archaeological Analysis of Google Search Engine Result Pages
1. Human-centered computing
  1. Human computer interaction (HCI)
  2. Interaction design
    1. Interaction design process and methods
2. Information systems
  1. Information retrieval
    1. Users and interactive retrieval
  2. World Wide Web
    1. Web searching and information discovery
      1. Web search engines

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cover image ACM Conferences

CHIIR '23: Proceedings of the 2023 Conference on Human Information Interaction and Retrieval

March 2023

520 pages

ISBN:9798400700354

DOI:10.1145/3576840

Editors:
Jacek Gwizdka
School of Information, The University of Texas at Austin, Texas, USA
,
Soo Young Rieh
School of Information, The University of Texas at Austin, Texas, USA

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This work is licensed under a Creative Commons Attribution International 4.0 License.

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Published: 20 March 2023

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Cited By

Teixeira Lopes CHenriques M(2024)Unveiling Health Literacy through Web Search Behavior: A Classification-Based Analysis of User InteractionsProceedings of the 2024 Conference on Human Information Interaction and Retrieval10.1145/3627508.3638318(1-11)Online publication date: 10-Mar-2024
https://dl.acm.org/doi/10.1145/3627508.3638318
Gleason JGhosh ARobertson RWilson CChua TNgo CKa-Wei Lee RKumar RLauw H(2024)Perceptions in Pixels: Analyzing Perceived Gender and Skin Tone in Real-world Image Search ResultsProceedings of the ACM Web Conference 202410.1145/3589334.3645666(1249-1259)Online publication date: 13-May-2024
https://dl.acm.org/doi/10.1145/3589334.3645666
Khan ARashid USaadia AYasin A(2024)A Heuristic Multimedia Verticals Aggregated Search Approach and User Behavioral Analysis2024 International Conference on Engineering & Computing Technologies (ICECT)10.1109/ICECT61618.2024.10581027(1-6)Online publication date: 23-May-2024
https://doi.org/10.1109/ICECT61618.2024.10581027
van Hoof MTrilling DMeppelink CMöller JLoecherbach F(2024)Googling Politics? Comparing Five Computational Methods to Identify Political and News-related Searches from Web Browser HistoriesCommunication Methods and Measures10.1080/19312458.2024.2363776(1-27)Online publication date: 18-Jun-2024
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Oliveira BTeixeira Lopes C(2023)From 10 Blue Links Pages to Feature-Full Search Engine Results Pages - Analysis of the Temporal Evolution of SERP FeaturesProceedings of the 2023 Conference on Human Information Interaction and Retrieval10.1145/3576840.3578307(338-345)Online publication date: 19-Mar-2023
https://dl.acm.org/doi/10.1145/3576840.3578307
Reimer JSchmidt SFröbe MGienapp LScells HStein BHagen MPotthast MChen HDuh WHuang HKato MMothe JPoblete B(2023)The Archive Query Log: Mining Millions of Search Result Pages of Hundreds of Search Engines from 25 Years of Web ArchivesProceedings of the 46th International ACM SIGIR Conference on Research and Development in Information Retrieval10.1145/3539618.3591890(2848-2860)Online publication date: 19-Jul-2023
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Al-Gasawneh JHammouri QAnuar MNusairat N(2023)Moderating and Mediating Roles of Users' Self-Efficacy and User Behavior amongst the Internet of Things and Search Engine Optimization2023 International Conference on Business Analytics for Technology and Security (ICBATS)10.1109/ICBATS57792.2023.10111300(1-6)Online publication date: 7-Mar-2023
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Lewandowski DHaider JSundin O(2023)JASIST Special Issue EditorialJournal of the Association for Information Science and Technology10.1002/asi.2484575:5(503-511)Online publication date: 27-Oct-2023
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