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Towards Exploring Personalized Hyperlink Recommendations Through Machine Learning

Published: 28 June 2024 Publication History

Abstract

The Internet offers a wealth of content, making it increasingly difficult for users to navigate website information. The volume of hyperlinks on a website often leaves users struggling with content overload, hindering their ability to find relevant information of high interest. This problem highlights the critical need for tools to improve the user experience by providing personalized hyperlink recommendations on a specific website. This paper introduces HypeRec, a browser extension that attempts to address this problem by leveraging and comparing different machine learning and recommendation algorithms to guide users to content consistent with their interests and preferences. Our approach involves extracting hyperlinks from a webpage and subjecting the corresponding textual content to natural language processing techniques. In this way, it simplifies the users’ navigation within a website and promotes a more intuitive and satisfying web browsing experience.

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            cover image ACM Conferences
            UMAP Adjunct '24: Adjunct Proceedings of the 32nd ACM Conference on User Modeling, Adaptation and Personalization
            June 2024
            662 pages
            ISBN:9798400704666
            DOI:10.1145/3631700
            Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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            Published: 28 June 2024

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            Author Tags

            1. Content Overload
            2. Hyperlink Analysis
            3. Machine Learning
            4. Natural Language Processing
            5. Personalization
            6. Recommendation Systems
            7. User Experience
            8. Web Navigation
            9. Web Usability

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