The credibility of web sites is becoming an increasingly important area to understand. To expand knowledge in this domain, we conducted an online study that investigated how different elements of Web sites affect people's perception of credibility. Over 1400 people participated in this study, both from the U.S. and Europe, evaluating 51 different Web site elements. The data showed which elements boost and which elements hurt perceptions of Web credibility. Through analysis we found these elements fell into one of seven factors. In order of impact, the five types of elements that increased credibility perceptions were “real-world feel”, “ease of use”, “expertise”, “trustworthiness”, and “tailoring”. The two types of elements that hurt credibility were “commercial implications&rdquo ;and “amateurism”. This large-scale study lays the groundwork for further research into the elements that affect Web credibility. The results also suggest implications for designing credible Web sites.

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Oyibo KGonzalez PEjaz SNaheyan TBeaton CO’Donnell DBarker J(2024)Exploring the Use of Persuasive System Design Principles to Enhance Medication Incident Reporting and Learning Systems: Scoping Reviews and Persuasive Design AssessmentJMIR Human Factors10.2196/4155711(e41557)Online publication date: 21-Mar-2024
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Kaur KSingh T(2024)Understanding the Drivers of eWOM Review Adoption: The Impact of Informational Determinants and Mediating Role of Perceived eWOM Review CredibilityJournal of Business Thought10.18311/jbt/2024/41945(29-45)Online publication date: 18-Dec-2024
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Index Terms

What makes Web sites credible?: a report on a large quantitative study
1. Human-centered computing
  1. Human computer interaction (HCI)
    1. HCI design and evaluation methods
    2. Interaction paradigms
      1. Web-based interaction
2. Information systems
  1. World Wide Web
    1. Web applications
    2. Web services

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CHI '01: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

March 2001

559 pages

ISBN:1581133278

DOI:10.1145/365024

Chairmen:
Julie Jacko
Georgia Institute of Technology
,
Andrew Sears
UMBC

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https://doi.org/10.2196/41557
Kaur KSingh T(2024)Understanding the Drivers of eWOM Review Adoption: The Impact of Informational Determinants and Mediating Role of Perceived eWOM Review CredibilityJournal of Business Thought10.18311/jbt/2024/41945(29-45)Online publication date: 18-Dec-2024
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The elements of computer credibility

Elements that affect web credibility: early results from a self-report study

How do users evaluate the credibility of Web sites?: a study with over 2,500 participants

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