doiSerbia

A robust reputation system using online reviews?

Oh Hyun-Kyo (Samsung Electronics)
Jung Jongbin (Stanford University)
Park Sunju (Yonsei University)
Kim Sang-Wook (Hanyang University)

Evaluating sellers in an online marketplace is an important yet nontrivial task. Many online platforms such as eBay and Amazon rely on buyer reviews to estimate the reliability of sellers on their platform. Such reviews are, however, often biased by: (1) intentional attacks from malicious users and (2) conflation between a buyer’s perception of seller performance and item satisfaction. Here, we present a novel approach to mitigating these issues by decoupling measures of seller performance and item quality, while reducing the impact of malignant reviews. An extensive simulation study shows that our proposed method can recover seller reputations with high rank correlation even under assumptions of extreme noise.

Keywords: reputation, reviews, attacks