Books by Francisco Rodrigues Gomes
The research was developed with the objective of provide a contribution to build an analysis fram... more The research was developed with the objective of provide a contribution to build an analysis framework model inside of business view. With concept analysis of some aspects related on strategy theory of Treacy and Wiersema (1995) and Hax and Wilde (2001), Innovation theory of Christensen(2003) and the concept of diffusion of innovations of Rogers(1962).
The current work intend to identify the appropriate framework(model) of innovation and strategy according to the moment of life cycle of market, with proposition of bring to context of innovative and strategy decisions, the dynamic impact that facing day-to-day companies.
Title: DIFFUSION OF INNOVATIONS, STRATEGY AND INNOVATION: THE CONSTRUCT OF A GUIDELINE MODEL TO T... more Title: DIFFUSION OF INNOVATIONS, STRATEGY AND INNOVATION: THE CONSTRUCT OF A GUIDELINE MODEL TO THE MANAGERS OF COMPANY
Abstract: The research was developed with the objective of provide a contribution to build an analysis framework model inside of business view. With concept analysis of some aspects related on strategy theory of Treacy and Wiersema (1995) and Hax and Wilde (2001), Innovation theory of Christensen(2003) and the concept of diffusion of innovations of Rogers(1962).
The current work intend to identify the appropriate framework(model) of innovation and strategy according to the moment of life cycle of market, with proposition of bring to context of innovative and strategy decisions, the dynamic impact that facing day-by-day companies.
Comments
“O modelo proposto de Difusão da Inovação, Estratégia e a Inovação, denominado DEI, os fundamentos que levaram a proposição do modelo, as questões que o modelo intenciona responder, e desta forma, contribuir com os gestores e executivos de empresas, transformam esta tese em manual de consulta obrigatória na avaliação de novos projetos e idéias.”
Angela Hirata (prefácio) - Diretora de Negócios Internacionais da São Paulo Alpargatas – Havaianas
“No atual ambiente competitivo a inovação deixou de ser um diferencial e passou a ser uma necessidade, um elemento fundamental dentro da estratégia de longo prazo de qualquer empresa. O estudo desenvolvido por Francisco fornece o arcabouço teórico necessário para incorporar a inovação e a estratégia como um processo contínuo dentro empresa.”
André Izay - Diretor Geral do Yahoo! Search Marketing
“Ter que crescer, um tema chave em qualquer empreendimento, sendo assim, a inovação e a capacidade de expô-la ao mercado é claramente o ponto diferencial no sucesso a longo prazo. O estudo desenvolvido por Francisco serve como elemento base e ferramenta de apoio na discussão e na estruturação de um processo ordenado para os gestores que tem como função o desenvolvimento de estratégias de difusão de novos produtos/serviços. Deveria estar sobre a mesa de todos que tem esse foco".
Luiz Vianna, Regional Director Oracle Corporation User Adoption Services
SEMEA (France, Iberia, Italy, Israel, Middle-East and Africa)
“Abordando de forma ampla o tema, desde a concepção da inovação, o posicionamento e as estratégias de difusão da inovação no mercado, Francisco conseguiu em seu livro, compor um arcabouço metodológico que todo gestor deveria manter em sua “caixa de ferramentas”, para planejar e avaliar de forma estruturada suas estratégias de inovação.”
Cristiano Dencker, Gerente Sênior da Accenture - Divisão de Marketing Sciences
Papers by Francisco Rodrigues Gomes
The aim of the paper will propose a model that can help managers and business leaders in the task... more The aim of the paper will propose a model that can help managers and business leaders in the task of discussing and promoting a structured orientation and actions, considering the diffusion of innovations, innovation and strategic issue itself. Introducing the methodology through a case study applying a model of analysis called DSI (diffusion of innovations, strategy and innovation), analyzing each step of the diffusion of innovations taking into account the business strategy and innovation strategy to be suggested, and thus provide a tool that contributes article to structure strategic thinking and provide insight into the situation before the business environment.
For professionals, dedicated to planning, business managers and entrepreneurs, professionals, given the increased complexity to understand the competitive environment, lack a macro model that promotes a structured initial guidance about the competitive environment and that further , consider the concept of diffusion of innovation, corporate strategies, and finally, the concept of innovation. Thus, as a tool to support the discussion and aid in the preparation of an orderly vision, based on the concept of diffusion of innovations by choosing a generic strategy and innovation.
This article uses as a theoretical basis for the typology Treacy and Wiersema (1995) and Hax and Wilde (2001) as guiding the strategic vision (strategy type), the innovation theory of Christensen (2003) as reference choices and innovative character to complement the theory that vision involves the diffusion of innovations by Rogers (1962), where each step of the diffusion of innovation (innovators, early adopters, early majority, late majority and laggards) should require a type of linkage between business strategy and innovation. We suggest the development of the conceptual model for analyzing the Diffusion of Innovations, Strategy and Innovation - called DSI (diffusion of innovation , strategy and innovation).
The aim of the paper will propose a model that can help managers and business leaders in the task... more The aim of the paper will propose a model that can help managers and business leaders in the task of discussing and promoting a structured orientation and actions, considering the diffusion of innovations, innovation and strategic issue itself. Introducing the methodology through a case study applying a model of analysis called DSI (diffusion of innovations, strategy and innovation), analyzing each step of the diffusion of innovations taking into account the business strategy and innovation strategy to be suggested, and thus provide a tool that contributes article to structure strategic thinking and provide insight into the situation before the business environment.
For professionals, dedicated to planning, business managers and entrepreneurs, professionals, given the increased complexity to understand the competitive environment, lack a macro model that promotes a structured initial guidance about the competitive environment and that further , consider the concept of diffusion of innovation, corporate strategies, and finally, the concept of innovation. Thus, as a tool to support the discussion and aid in the preparation of an orderly vision, based on the concept of diffusion of innovations by choosing a generic strategy and innovation.
This article uses as a theoretical basis for the typology Treacy and Wiersema (1995) and Hax and Wilde (2001) as guiding the strategic vision (strategy type), the innovation theory of Christensen (2003) as reference choices and innovative character to complement the theory that vision involves the diffusion of innovations by Rogers (1962), where each step of the diffusion of innovation (innovators, early adopters, early majority, late majority and laggards) should require a type of linkage between business strategy and innovation. We suggest the development of the conceptual model for analyzing the Diffusion of Innovations, Strategy and Innovation - called DSI (diffusion of innovation , strategy and innovation).
Revista Mundo Project - Caso Havaianas
Estudo de Caso sobre Cultura e Clima Organizacional.
Nine questions for the diffusion of innovation, strategy and innovation. The application of the D... more Nine questions for the diffusion of innovation, strategy and innovation. The application of the DSI Model in the case Havaianas Brazil Sandals.
Revista de Administração de Empresas, Jan 1, 2002
SUMÁRIO SUMMaRy
Competition for audience in the market of TV channels in Brazil has proved to be a hard task in t... more Competition for audience in the market of TV channels in Brazil has proved to be a hard task in the last recent years when it comes to conquering the growth among the channels which are part of the intermediate block - second, third and fourth places in the audience ranking. The supremacy of the audience leader is shown by the participation in publicity investments for TV. This article aims to contextualize the recent theory of growth for innovation (CHRISTENSEN; RAYNOR, 2003) and the market of open TV channels in Brazil, trying to find answers for the following questions: According to the theory of innovation, do the projects and the actions adopted by the channels which challenge the leader present an alignment with the theory model? Are the strategic actions developed by the channels normally characterized by innovation of a sustaining or a disruptive nature? Through the analysis of products put in the market between 1990 and 2004 - that is 14 years - by the broadcasting TV channels, people have tried to provide elements for a better reflection upon the applicability and the relation of the theory of innovation in the market of the Brazilian open TV channels.
Resumo : O presente trabalho foi desenvolvido com o objetivo de fornecer uma contribuição para a ... more Resumo : O presente trabalho foi desenvolvido com o objetivo de fornecer uma contribuição para a construção de um modelo. O trabalho apresenta-se sob a modalidade de ensaio e se compõe de uma revisão do referencial teórico, mediante uma análise conceitual crítica de alguns aspectos pertinentes à teoria estratégica de Treacy e Wiersema (1995), a teoria de Inovação de Christensen (2003) e o conceito de ciclo de vida da adoção de tecnologia de Moore (1991). Como resultado deste trabalho, é sugerida a construção de um modelo, entitulado "modelo CEI -ciclo, estratégia e inovação".
Talks by Francisco Rodrigues Gomes
“DIFUSÃO DE INOVAÇÕES, ESTRATÉGIA E A INOVAÇÃO: A CONSTRUÇÃO DE UM MODELO ORIENTATIVO PARA OS GES... more “DIFUSÃO DE INOVAÇÕES, ESTRATÉGIA E A INOVAÇÃO: A CONSTRUÇÃO DE UM MODELO ORIENTATIVO PARA OS GESTORES DE EMPRESA.”
Discente: Francisco Rodrigues Gomes
Orientador: Prof. Dr. Antonio Vico Mañas
Banca Examinadora: Prof. Dr. Alexandre Luzi Las Casas Prof. Dr. Sergio Gozzi Mestrado em Administração de Empresas Pontifícia Universidade Católica de São Paulo – PUC/SP
ENTREVISTA COM O AUTOR (FRANCISCO RODRIGUES GOMES) NO PROGRAMA - MUNDO CORPORATIVO DA RADIO CBN -... more ENTREVISTA COM O AUTOR (FRANCISCO RODRIGUES GOMES) NO PROGRAMA - MUNDO CORPORATIVO DA RADIO CBN - GLOBO.
AUTOR APRESENTA DETALHES DO LIVRO DIFUSÃO DE INOVAÇOES, ESTRATEGIA E A INOVAÇÃO - E O MODELO D.E.I. ATRAVES DO CASE - SANDALIAS HAVAIANAS.
Video by Francisco Rodrigues Gomes
Associação Brasileira de Private Equity - ABVCAP
Francisco Gomes (Partner & COO) presents the CardioCare at Brazilian Association of Private Equit... more Francisco Gomes (Partner & COO) presents the CardioCare at Brazilian Association of Private Equity and Venture Capital - ABVCAP Latin America - Sao Paulo/Brazil - Março/2012, showing to investors the CardioCare Project with cardiac monitoring system base
MIT - Massachusetts Institute of Technology
MIT - BUILDING GLOBAL INNOVATORS.
Francisco Gomes, co-founder of Cardiocare and one of the Lif... more MIT - BUILDING GLOBAL INNOVATORS.
Francisco Gomes, co-founder of Cardiocare and one of the Life Sciences semi-finalists, presented the startup on the 13 Nov. The Jury selected Cardiocare of the 3rd Ed track Honorable Mention.
MIT - PITCH ELEVATOR.
Interview by Francisco Rodrigues Gomes
Drafts by Francisco Rodrigues Gomes
Project | CardioCare.
Pitch Deck showing the application and innovation behind the concept of th... more Project | CardioCare.
Pitch Deck showing the application and innovation behind the concept of this product.
Conquested Honorable Mention at MIT | Building Global Innovators | Life Science category. 2012
Uploads
Books by Francisco Rodrigues Gomes
The current work intend to identify the appropriate framework(model) of innovation and strategy according to the moment of life cycle of market, with proposition of bring to context of innovative and strategy decisions, the dynamic impact that facing day-to-day companies.
Abstract: The research was developed with the objective of provide a contribution to build an analysis framework model inside of business view. With concept analysis of some aspects related on strategy theory of Treacy and Wiersema (1995) and Hax and Wilde (2001), Innovation theory of Christensen(2003) and the concept of diffusion of innovations of Rogers(1962).
The current work intend to identify the appropriate framework(model) of innovation and strategy according to the moment of life cycle of market, with proposition of bring to context of innovative and strategy decisions, the dynamic impact that facing day-by-day companies.
Comments
“O modelo proposto de Difusão da Inovação, Estratégia e a Inovação, denominado DEI, os fundamentos que levaram a proposição do modelo, as questões que o modelo intenciona responder, e desta forma, contribuir com os gestores e executivos de empresas, transformam esta tese em manual de consulta obrigatória na avaliação de novos projetos e idéias.”
Angela Hirata (prefácio) - Diretora de Negócios Internacionais da São Paulo Alpargatas – Havaianas
“No atual ambiente competitivo a inovação deixou de ser um diferencial e passou a ser uma necessidade, um elemento fundamental dentro da estratégia de longo prazo de qualquer empresa. O estudo desenvolvido por Francisco fornece o arcabouço teórico necessário para incorporar a inovação e a estratégia como um processo contínuo dentro empresa.”
André Izay - Diretor Geral do Yahoo! Search Marketing
“Ter que crescer, um tema chave em qualquer empreendimento, sendo assim, a inovação e a capacidade de expô-la ao mercado é claramente o ponto diferencial no sucesso a longo prazo. O estudo desenvolvido por Francisco serve como elemento base e ferramenta de apoio na discussão e na estruturação de um processo ordenado para os gestores que tem como função o desenvolvimento de estratégias de difusão de novos produtos/serviços. Deveria estar sobre a mesa de todos que tem esse foco".
Luiz Vianna, Regional Director Oracle Corporation User Adoption Services
SEMEA (France, Iberia, Italy, Israel, Middle-East and Africa)
“Abordando de forma ampla o tema, desde a concepção da inovação, o posicionamento e as estratégias de difusão da inovação no mercado, Francisco conseguiu em seu livro, compor um arcabouço metodológico que todo gestor deveria manter em sua “caixa de ferramentas”, para planejar e avaliar de forma estruturada suas estratégias de inovação.”
Cristiano Dencker, Gerente Sênior da Accenture - Divisão de Marketing Sciences
Papers by Francisco Rodrigues Gomes
For professionals, dedicated to planning, business managers and entrepreneurs, professionals, given the increased complexity to understand the competitive environment, lack a macro model that promotes a structured initial guidance about the competitive environment and that further , consider the concept of diffusion of innovation, corporate strategies, and finally, the concept of innovation. Thus, as a tool to support the discussion and aid in the preparation of an orderly vision, based on the concept of diffusion of innovations by choosing a generic strategy and innovation.
This article uses as a theoretical basis for the typology Treacy and Wiersema (1995) and Hax and Wilde (2001) as guiding the strategic vision (strategy type), the innovation theory of Christensen (2003) as reference choices and innovative character to complement the theory that vision involves the diffusion of innovations by Rogers (1962), where each step of the diffusion of innovation (innovators, early adopters, early majority, late majority and laggards) should require a type of linkage between business strategy and innovation. We suggest the development of the conceptual model for analyzing the Diffusion of Innovations, Strategy and Innovation - called DSI (diffusion of innovation , strategy and innovation).
For professionals, dedicated to planning, business managers and entrepreneurs, professionals, given the increased complexity to understand the competitive environment, lack a macro model that promotes a structured initial guidance about the competitive environment and that further , consider the concept of diffusion of innovation, corporate strategies, and finally, the concept of innovation. Thus, as a tool to support the discussion and aid in the preparation of an orderly vision, based on the concept of diffusion of innovations by choosing a generic strategy and innovation.
This article uses as a theoretical basis for the typology Treacy and Wiersema (1995) and Hax and Wilde (2001) as guiding the strategic vision (strategy type), the innovation theory of Christensen (2003) as reference choices and innovative character to complement the theory that vision involves the diffusion of innovations by Rogers (1962), where each step of the diffusion of innovation (innovators, early adopters, early majority, late majority and laggards) should require a type of linkage between business strategy and innovation. We suggest the development of the conceptual model for analyzing the Diffusion of Innovations, Strategy and Innovation - called DSI (diffusion of innovation , strategy and innovation).
Talks by Francisco Rodrigues Gomes
Discente: Francisco Rodrigues Gomes
Orientador: Prof. Dr. Antonio Vico Mañas
Banca Examinadora: Prof. Dr. Alexandre Luzi Las Casas Prof. Dr. Sergio Gozzi Mestrado em Administração de Empresas Pontifícia Universidade Católica de São Paulo – PUC/SP
AUTOR APRESENTA DETALHES DO LIVRO DIFUSÃO DE INOVAÇOES, ESTRATEGIA E A INOVAÇÃO - E O MODELO D.E.I. ATRAVES DO CASE - SANDALIAS HAVAIANAS.
Video by Francisco Rodrigues Gomes
Francisco Gomes, co-founder of Cardiocare and one of the Life Sciences semi-finalists, presented the startup on the 13 Nov. The Jury selected Cardiocare of the 3rd Ed track Honorable Mention.
MIT - PITCH ELEVATOR.
Interview by Francisco Rodrigues Gomes
Drafts by Francisco Rodrigues Gomes
Pitch Deck showing the application and innovation behind the concept of this product.
Conquested Honorable Mention at MIT | Building Global Innovators | Life Science category. 2012
The current work intend to identify the appropriate framework(model) of innovation and strategy according to the moment of life cycle of market, with proposition of bring to context of innovative and strategy decisions, the dynamic impact that facing day-to-day companies.
Abstract: The research was developed with the objective of provide a contribution to build an analysis framework model inside of business view. With concept analysis of some aspects related on strategy theory of Treacy and Wiersema (1995) and Hax and Wilde (2001), Innovation theory of Christensen(2003) and the concept of diffusion of innovations of Rogers(1962).
The current work intend to identify the appropriate framework(model) of innovation and strategy according to the moment of life cycle of market, with proposition of bring to context of innovative and strategy decisions, the dynamic impact that facing day-by-day companies.
Comments
“O modelo proposto de Difusão da Inovação, Estratégia e a Inovação, denominado DEI, os fundamentos que levaram a proposição do modelo, as questões que o modelo intenciona responder, e desta forma, contribuir com os gestores e executivos de empresas, transformam esta tese em manual de consulta obrigatória na avaliação de novos projetos e idéias.”
Angela Hirata (prefácio) - Diretora de Negócios Internacionais da São Paulo Alpargatas – Havaianas
“No atual ambiente competitivo a inovação deixou de ser um diferencial e passou a ser uma necessidade, um elemento fundamental dentro da estratégia de longo prazo de qualquer empresa. O estudo desenvolvido por Francisco fornece o arcabouço teórico necessário para incorporar a inovação e a estratégia como um processo contínuo dentro empresa.”
André Izay - Diretor Geral do Yahoo! Search Marketing
“Ter que crescer, um tema chave em qualquer empreendimento, sendo assim, a inovação e a capacidade de expô-la ao mercado é claramente o ponto diferencial no sucesso a longo prazo. O estudo desenvolvido por Francisco serve como elemento base e ferramenta de apoio na discussão e na estruturação de um processo ordenado para os gestores que tem como função o desenvolvimento de estratégias de difusão de novos produtos/serviços. Deveria estar sobre a mesa de todos que tem esse foco".
Luiz Vianna, Regional Director Oracle Corporation User Adoption Services
SEMEA (France, Iberia, Italy, Israel, Middle-East and Africa)
“Abordando de forma ampla o tema, desde a concepção da inovação, o posicionamento e as estratégias de difusão da inovação no mercado, Francisco conseguiu em seu livro, compor um arcabouço metodológico que todo gestor deveria manter em sua “caixa de ferramentas”, para planejar e avaliar de forma estruturada suas estratégias de inovação.”
Cristiano Dencker, Gerente Sênior da Accenture - Divisão de Marketing Sciences
For professionals, dedicated to planning, business managers and entrepreneurs, professionals, given the increased complexity to understand the competitive environment, lack a macro model that promotes a structured initial guidance about the competitive environment and that further , consider the concept of diffusion of innovation, corporate strategies, and finally, the concept of innovation. Thus, as a tool to support the discussion and aid in the preparation of an orderly vision, based on the concept of diffusion of innovations by choosing a generic strategy and innovation.
This article uses as a theoretical basis for the typology Treacy and Wiersema (1995) and Hax and Wilde (2001) as guiding the strategic vision (strategy type), the innovation theory of Christensen (2003) as reference choices and innovative character to complement the theory that vision involves the diffusion of innovations by Rogers (1962), where each step of the diffusion of innovation (innovators, early adopters, early majority, late majority and laggards) should require a type of linkage between business strategy and innovation. We suggest the development of the conceptual model for analyzing the Diffusion of Innovations, Strategy and Innovation - called DSI (diffusion of innovation , strategy and innovation).
For professionals, dedicated to planning, business managers and entrepreneurs, professionals, given the increased complexity to understand the competitive environment, lack a macro model that promotes a structured initial guidance about the competitive environment and that further , consider the concept of diffusion of innovation, corporate strategies, and finally, the concept of innovation. Thus, as a tool to support the discussion and aid in the preparation of an orderly vision, based on the concept of diffusion of innovations by choosing a generic strategy and innovation.
This article uses as a theoretical basis for the typology Treacy and Wiersema (1995) and Hax and Wilde (2001) as guiding the strategic vision (strategy type), the innovation theory of Christensen (2003) as reference choices and innovative character to complement the theory that vision involves the diffusion of innovations by Rogers (1962), where each step of the diffusion of innovation (innovators, early adopters, early majority, late majority and laggards) should require a type of linkage between business strategy and innovation. We suggest the development of the conceptual model for analyzing the Diffusion of Innovations, Strategy and Innovation - called DSI (diffusion of innovation , strategy and innovation).
Discente: Francisco Rodrigues Gomes
Orientador: Prof. Dr. Antonio Vico Mañas
Banca Examinadora: Prof. Dr. Alexandre Luzi Las Casas Prof. Dr. Sergio Gozzi Mestrado em Administração de Empresas Pontifícia Universidade Católica de São Paulo – PUC/SP
AUTOR APRESENTA DETALHES DO LIVRO DIFUSÃO DE INOVAÇOES, ESTRATEGIA E A INOVAÇÃO - E O MODELO D.E.I. ATRAVES DO CASE - SANDALIAS HAVAIANAS.
Francisco Gomes, co-founder of Cardiocare and one of the Life Sciences semi-finalists, presented the startup on the 13 Nov. The Jury selected Cardiocare of the 3rd Ed track Honorable Mention.
MIT - PITCH ELEVATOR.
Pitch Deck showing the application and innovation behind the concept of this product.
Conquested Honorable Mention at MIT | Building Global Innovators | Life Science category. 2012