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Regina Tuma

Regina Tuma

This article appears in Actuary Magazine and takes a critical look at big data through the lens of behaviorism and the psychology of cognition.
It is widely assumed that the grouping of the visual field first described by the Gestalt psychologists and the related phenomenon of texture segregation occur very early in the processing of visual information and involve preattentive... more
It is widely assumed that the grouping of the visual field first described by the Gestalt psychologists and the related phenomenon of texture segregation occur very early in the processing of visual information and involve preattentive processes. All the recent evidence supporting this assumption comes from visual search experiments in which the subject is actively looking for a target and attending to the stimulus. The question at issue is whether these kinds of patterns are perceived under conditions of inattention, i.e., when observers are not searching for them. We performed six experiments to determine whether texture segregation and grouping by similarity or proximity are perceived under conditions of inattention. On the first two trials subjects were asked to report the longer arm of a briefly presented cross which was surrounded by a pattern of ungrouped small elements. On the third trial and subsequent control trials these elements were configured into grouping patterns and subjects queried about them immediately following their line length reports. The results establish that neither texture segregation nor grouping by similarity of lightness or proximity are perceived under conditions of inattention. They support the conclusion that there is an earlier stage of processing than that referred to as preattentive.
" Media Psychology and Its History Regina M Tuma Fielding Graduate University MEDIA PSYCHOLOGY AND ITS HISTORY​ Abstract Currently, media psychology appears to be a fragmented area of study, an appendage of sorts to many... more
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Media Psychology and Its History
Regina M Tuma
Fielding Graduate University



MEDIA PSYCHOLOGY AND ITS HISTORY​
Abstract

Currently, media psychology appears to be a fragmented area of study, an appendage of sorts to many disciplines such as communication studies and even psychology.  And yet, it is the case that this current state obscures a long history and tradition that leads to the development of media psychology within psychology as a discipline.  The history of media psychology will be explored at two levels.  First, it will be argued that the idea of media psychology emerges with the notion of mediation of reality by our senses in philosophy, the study of perception and cognition in early psychology.  This tradition is then carried into a social psychology that is influenced by the study of perception and where the idea and role of media as instruments of culture, influence, and cognition is further developed. The final section explores the status of media psychology within current research in psychology and social psychology.
KEYWORDS:  psychology, history, social psychology, history of cognition, media psychology

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