Jitendra Yadav is a Senior Research Fellow in the Department of Management Studies at the Indian Institute of Information Technology, Allahabad, India. He also holds a position of Editorial Board Memeber at various journals of high repute. His research interests include marketing, Information technology, operations management, sales promotion, consumer behavior, information strategy Supervisors: Prof. Madhvendra Misra Address: Department of Management Studies, Indian Institute of Information Technology, Allahabad, Uttar Pradesh, India
Purpose-The purpose of this study is to look at the multifaceted relationship mechanism between c... more Purpose-The purpose of this study is to look at the multifaceted relationship mechanism between corporate social responsibility (CSR) and organizational performance (OP) via sustainability risk management (SRM) and organizational reputation (OR). Design/methodology/approach-This research connects CSR to OP via SRM and OR. Based on a sample of 325 managers of multinational firms in India, a theoretical model was proposed and analyzed through sequential mediation regressions analysis. Findings-The findings indicate that CSR is positively and appreciably associated with OP. Furthermore, SRM and OR have been found to have a sequentially mediating effect on the interrelationship between CSR and OP. The study recognizes that organizations with a proactive approach to CSR tend to manage sustainability risk more actively, which helps to improve OR and ultimately results in better OP. Originality/value-The research advances understanding of the triple bottom line and offers a platform for building strategic and successful CSR policies by offering valuable insights on the link between CSR and OP.
Blockchain Technologies, Applications and Cryptocurrencies
The National Agricultural Market, through networking of the APMCs, provides electronic trading fo... more The National Agricultural Market, through networking of the APMCs, provides electronic trading for different kinds of agricultural produce. Under e-NAM, all the trading is to be done through a digital platform as prescribed to ensure transparency in the transactions and provide a fair price to the farmers. The study was conducted in three APMCs of Uttar Pradesh to analyze the ground-level practices occurring in these APMCs and to assess the level of adoption of e-NAM. A considerable variation in the arrival and bidding prices obtained from the APMCs was found when compared with the data available on the agriculture market information system (Agmarknet).In this chapter, we thus propose blockchain-based infrastructure to facilitate a highly transparent and autonomous system to further strengthen the information system and enable the efficient application of government rules and regulations pertaining to agricultural transactions in the APMCs through the utilization of smart contracts.
International Journal of Sports Marketing and Sponsorship, 2021
Purpose-Based on the concepts confined in Ajzen's theory of planned behavior (TPB), this study in... more Purpose-Based on the concepts confined in Ajzen's theory of planned behavior (TPB), this study investigates users' attitudes towards adoption of a blockchain-based framework in the esports industry that proposes a scheme of rewarding stakeholders for their invested attention along with blockchain technology's inherent protocols. Design/methodology/approach-The present study uses RStudio (Version 1.3.1093) package RedditExtractoR for scraping and analysis of the discussion referring to the keyword "Verasity" on the Reddit website. The final corpus of 1,913 user comments was considered for the study. Sentiment analysis was initially conducted to explore the semantic orientation of the users concerning Verasity. This was followed by generalized equation modeling to analyze the impact of social media attributed to the users' commenting behavior. Findings-The study found that Redditors, in general, have a positive attitude towards the adoption of a blockchain-based esports platform. This was validated through the empirical findings. The regression model states that there is a significant positive impact of the positivity in the comments over the Redditors' attitude and in their commenting behavior. Originality/value-This study offers a new understanding of key contributing attributes of sentiment formation over social media concerning a blockchain-based esports framework. The study also establishes an empirical relationship between the social media attributes and the commenting behavior of Redditors. Finally, the current study offers valuable insights into social media engagements and the selection of highly influential Redditors for practicing marketing managers.
This research investigated the use of artificial intelligence (AI) and machine learning in health... more This research investigated the use of artificial intelligence (AI) and machine learning in health tech startups to manage coronavirus. The study uses the case study approach to provide valuable insights showing that the health tech start-ups are helping the community to fight the pandemic. This study established that certain development strategies such as app-based solution for the healthcare information, the Unstructured Supplementary Service Data (USSD), and the use of geo-mobility intelligence in controlling the spread of COVID-19 mainly in Rural India have proved to be successful. This study also highlights some of the health tech start-ups' (Aiisma, Qure.ai, and TruFactor) initiatives that are helping the community and health industry. These start-ups mainly made their focus on the use of AI, and machine learning that have been chosen to help in the examination of the current needs, use, and roles of technology in controlling the COVID-19 pandemic.
Social media platforms are used to measure the content popularity among the user based on their c... more Social media platforms are used to measure the content popularity among the user based on their comments on the post content. Marketers often use these social media platforms to communicate with the audience and disseminate their marketing message in a most effective and efficient way. In this research, sports advertisement discussions have been extracted from Reddit and a sentiment analysis has been conducted on the message posted by an author and response received by the users. The study uses Python based algorithms for the analysis of the sentiments and to explore the emotional or sentimental relationship between authors' post and user' comment and to understand the user comments behavior based on post sentiments.
Purpose The paper aims to explore the influence of cybersecurity on the semantic orientation of t... more Purpose The paper aims to explore the influence of cybersecurity on the semantic orientation of the sports consumers. Focusing on both sport and esports, this study finds the social media factors contributing in the sentiment formation and commenting behavior on Twitter and proposes a scheme for attitude modulation through identification of highly engaged nano-influencers. Design/methodology/approach Experimental design was used as the research methodology. Data mining from Twitter using RStudio software was conducted using the keyword “cybersecurity” during the time of pandemic. Final corpus of 31,891 tweets were considered for the study. Initial sentiment analysis has been conducted to explore the consumer's emotional inclination towards cybersecurity. Further through generalized equation modeling the impact of social media attributes over the consumer's posting behavior has been analyzed. Findings The research findings reveal that users are inherently positive towards cybersecurity adoption in sports and the factors such as number of tweets, number of positive words contained in these tweets and the authenticity of the information source boost the pre-established tweeting behavior. However, the influx of information from non-organizational sources such as trending topics and discussions have negative impact over the users. Originality/value This study is first to explore the role of nano-influencers as communication moderators over digital social platforms. This study offers a new understanding of key contributing attributes of sentiments formation over social media and offers a scheme of selection of nano-influencers to modulate the pre-established sentiments of the users. Finally, the current study offers valuable insights into social media engagements and selection of nano-influencers for practicing marketing managers.
This study was focused to inspect the main components to determine the behavior of customer towar... more This study was focused to inspect the main components to determine the behavior of customer towards online shopping from various ecommerce company during COVID-19 pandemics. The study explores about the rapid use of internet, mobile, etc.in lockdown that imposed in the country. Online shopping is now a days considered to be the most convenient way of shopping to get away free from the spreading virus and keep ourselves in safe and secure environment. The study involves quantitative research in the form of linear regression to evaluate the effects online shopping attributes on customer purchase behavior. The findings indicated that the main components like Social Media, Product Quality, Return and Exchange Policy, Product Descriptions and Seller Information significantly influence the customer purchase intention during the lockdown due to COVID-19 pandemic. Some suggestions were also made to study further and predict the customer online buying preferences or behaviors in future post pandemic.
Smart Homes system has gained a huge demand in last few years as they improve the standard of liv... more Smart Homes system has gained a huge demand in last few years as they improve the standard of living and give user an easy life. Any house that is integrated with automated technology (i.e., has connectivity in nearly all devices) is called a smart home. The concept of smart home can be explored more by IoT (Internet of Things) and cloud computing through which daily household activities and device can be controlled, monitored and managed using wireless communication techniques. These days' big organizations are investing heavily in this technology and coming up with new updates that are increasing new business opportunities and the expansion in acceptance of IoT technology especially in companies that produce raw materials, automobile industry and health care sector are encouraging the market growth in a positive way. The research study will analyze the demand, trends and consumer behavior of smart home devices and its potential impact on business turnover, economy and market. The survey will be based on primary data collection with the help of questionnaire. A ranking of the various critical success factors provided the list of factors that consumers that Indian consumers believe to be important while adopting an IoT enabled smart home.
Financial institutions play a vital role in the implementation of effective CSR in local communit... more Financial institutions play a vital role in the implementation of effective CSR in local communities with significant initiatives that support financial inclusion. The findings of this study reveal that CSR has a significant, positive impact on financial inclusion. The study rules out any moderating impact of income on the strength of the relationship between CSR and financial inclusion. The research findings of this study will help policymakers to design effective policies to motivate banking organizations to consider CSR as an effective tool to improve financial inclusion.
Social news sites have enabled news identification and its promotion through crowdsourcing and pr... more Social news sites have enabled news identification and its promotion through crowdsourcing and provided users with the capabilities to discuss topics. Compared to social media, social news sites are information-rich and possess their own social network. Reddit has been classified as a social news website and possesses similar characteristics to other websites in the domain. These include Slashdot, Digg, and StumbleUpon. This paper provides a broad analysis of spectators' sentimental (or emotional) behaviour surrounding the 2020 Summer Olympics on Reddit. The study measures the impact of the COVID-19 pandemic on spectator sentiments and proposes a scheme for sensitising Redditors' behaviour by crowdsourcing the influencers present in the Redditor pool.
International Journal of Blockchains and Cryptocurrencies, 2020
The integration of sensors and internet to the supply chain has created a new window in the suppl... more The integration of sensors and internet to the supply chain has created a new window in the supply chain management called as virtual supply chain which bears the features such as real-time tracking and monitoring of goods flow in the physical supply chain. The food supply chain is one of the delicate supply chains due to perishability, which can be due to various physical and biological factors, also the stringent safety and sustainability requirements of the product. The use of sensors and IT technology enables real-time data collection of the changes that take place in the food supply chain. The paper presents the integration of blockchain to the current virtual supply chain thus eliminating or changing the roles of intermediaries in the virtual supply chain and facilitating transparency, integrity, and authenticity of the data in the food supply chain.
The Convergence of Al with Blockchain - Challenges & Opportunities, 2022
Counterfeit products are the replicated goods of authentic and original brands having indistingui... more Counterfeit products are the replicated goods of authentic and original brands having indistinguishable packaging, labels, and trademarks on them. It is a very serious threat to economies all over the world. These products are not only causing loss to the nations at great lengths but are also, affecting the employment growth by shutting down the local industries. In the context of India, counterfeiting is no new concept even though, the apparel industry is one of the major contributors to employment and growth in the Indian economy. This chapter focuses on removing the practice of counterfeiting from the Indian apparel industry by examining the ways in which blockchain technology can be integrated with the supply chain management to provide a genuine solution for traceability along with other various contributing operational factors such as reduction in cost, damage and combating the practice of counterfeit products from the apparel industry.
The Convergence of Al with Blockchain - Challenges & Opportunities, 2022
Among all business disciplines, corporate governance falls under the most significant regulatory ... more Among all business disciplines, corporate governance falls under the most significant regulatory fields related to business organizations, in such a way that it affects overall productivity, growth, and even market survival. Owing to changing business conditions, stakeholders’ responsibilities, and the increasing demand for fair business practices, organizations currently focus on reversing traditional governance practices with new initiatives such as blockchain technology, and business intelligence (BI) governance. Internal stakeholders may have an influence on many organizational decisions in a microenvironment, such as compensation policy, recruitment policy, and dividend policy. For this purpose, the Securities and Exchange Committee of the United States has introduced the Sarbanes Oxley Law (SOX), while in India, the same law was introduced as “Clause 49,” issued in line with corporate governance by the Securities and Exchange Board of India. In this study, we compare the Indian version of corporate governance with the U.S. SOX by proposing BI as an essential strategy powered through blockchain technology.
Enterprise Systems and Technological Convergence: Research and Practice, 2021
The purpose of this chapter is to investigate how an oil company's information system, STRIPES, h... more The purpose of this chapter is to investigate how an oil company's information system, STRIPES, has assisted in ensuring a competitive advantage for its customers through its operational capabilities. This system systematically examines the processes, from the point where the customer places their order to the time he receives their ordered fuel in their tank. For this chapter, we will be applying the Delone and McLean information system success model in the context of operational order fulfillment in this oil industry. This study will rely on three research questions to allow us to explain the effectiveness and efficiency of this information system and provide us with a better understanding of how oil companies maintain its competitive advantage. The research methodology is a way of interviews and questionnaires for those that use this information system on a daily basis within the organization. A structured questionnaire was sent out to 50 operators within the organization which consisted of order fulfillment personnel and delivery analysts to terminal dispatchers and their respective
Blockchain Technologies, Applications and Cryptocurrencies Current Practice and Future Trends, 2020
The National Agricultural Market, through networking of the APMCs, provides electronic trading fo... more The National Agricultural Market, through networking of the APMCs, provides electronic trading for different kinds of agricultural produce. Under e-NAM, all the trading is to be done through a digital platform as prescribed to ensure transparency in the transactions and provide a fair price to the farmers. The study was conducted in three APMCs of Uttar Pradesh to analyze the ground-level practices occurring in these APMCs and to assess the level of adoption of e-NAM. A considerable variation in the arrival and bidding prices obtained from the APMCs was found when compared with the data available on the agriculture market information system (Agmarknet).
In this chapter, we thus propose blockchain-based infrastructure to facilitate a highly transparent and autonomous system to further strengthen the information system and enable the efficient application of government rules and regulations pertaining to agricultural transactions in the APMCs through the utilization of smart contracts.
Purpose-The purpose of this study is to look at the multifaceted relationship mechanism between c... more Purpose-The purpose of this study is to look at the multifaceted relationship mechanism between corporate social responsibility (CSR) and organizational performance (OP) via sustainability risk management (SRM) and organizational reputation (OR). Design/methodology/approach-This research connects CSR to OP via SRM and OR. Based on a sample of 325 managers of multinational firms in India, a theoretical model was proposed and analyzed through sequential mediation regressions analysis. Findings-The findings indicate that CSR is positively and appreciably associated with OP. Furthermore, SRM and OR have been found to have a sequentially mediating effect on the interrelationship between CSR and OP. The study recognizes that organizations with a proactive approach to CSR tend to manage sustainability risk more actively, which helps to improve OR and ultimately results in better OP. Originality/value-The research advances understanding of the triple bottom line and offers a platform for building strategic and successful CSR policies by offering valuable insights on the link between CSR and OP.
Blockchain Technologies, Applications and Cryptocurrencies
The National Agricultural Market, through networking of the APMCs, provides electronic trading fo... more The National Agricultural Market, through networking of the APMCs, provides electronic trading for different kinds of agricultural produce. Under e-NAM, all the trading is to be done through a digital platform as prescribed to ensure transparency in the transactions and provide a fair price to the farmers. The study was conducted in three APMCs of Uttar Pradesh to analyze the ground-level practices occurring in these APMCs and to assess the level of adoption of e-NAM. A considerable variation in the arrival and bidding prices obtained from the APMCs was found when compared with the data available on the agriculture market information system (Agmarknet).In this chapter, we thus propose blockchain-based infrastructure to facilitate a highly transparent and autonomous system to further strengthen the information system and enable the efficient application of government rules and regulations pertaining to agricultural transactions in the APMCs through the utilization of smart contracts.
International Journal of Sports Marketing and Sponsorship, 2021
Purpose-Based on the concepts confined in Ajzen's theory of planned behavior (TPB), this study in... more Purpose-Based on the concepts confined in Ajzen's theory of planned behavior (TPB), this study investigates users' attitudes towards adoption of a blockchain-based framework in the esports industry that proposes a scheme of rewarding stakeholders for their invested attention along with blockchain technology's inherent protocols. Design/methodology/approach-The present study uses RStudio (Version 1.3.1093) package RedditExtractoR for scraping and analysis of the discussion referring to the keyword "Verasity" on the Reddit website. The final corpus of 1,913 user comments was considered for the study. Sentiment analysis was initially conducted to explore the semantic orientation of the users concerning Verasity. This was followed by generalized equation modeling to analyze the impact of social media attributed to the users' commenting behavior. Findings-The study found that Redditors, in general, have a positive attitude towards the adoption of a blockchain-based esports platform. This was validated through the empirical findings. The regression model states that there is a significant positive impact of the positivity in the comments over the Redditors' attitude and in their commenting behavior. Originality/value-This study offers a new understanding of key contributing attributes of sentiment formation over social media concerning a blockchain-based esports framework. The study also establishes an empirical relationship between the social media attributes and the commenting behavior of Redditors. Finally, the current study offers valuable insights into social media engagements and the selection of highly influential Redditors for practicing marketing managers.
This research investigated the use of artificial intelligence (AI) and machine learning in health... more This research investigated the use of artificial intelligence (AI) and machine learning in health tech startups to manage coronavirus. The study uses the case study approach to provide valuable insights showing that the health tech start-ups are helping the community to fight the pandemic. This study established that certain development strategies such as app-based solution for the healthcare information, the Unstructured Supplementary Service Data (USSD), and the use of geo-mobility intelligence in controlling the spread of COVID-19 mainly in Rural India have proved to be successful. This study also highlights some of the health tech start-ups' (Aiisma, Qure.ai, and TruFactor) initiatives that are helping the community and health industry. These start-ups mainly made their focus on the use of AI, and machine learning that have been chosen to help in the examination of the current needs, use, and roles of technology in controlling the COVID-19 pandemic.
Social media platforms are used to measure the content popularity among the user based on their c... more Social media platforms are used to measure the content popularity among the user based on their comments on the post content. Marketers often use these social media platforms to communicate with the audience and disseminate their marketing message in a most effective and efficient way. In this research, sports advertisement discussions have been extracted from Reddit and a sentiment analysis has been conducted on the message posted by an author and response received by the users. The study uses Python based algorithms for the analysis of the sentiments and to explore the emotional or sentimental relationship between authors' post and user' comment and to understand the user comments behavior based on post sentiments.
Purpose The paper aims to explore the influence of cybersecurity on the semantic orientation of t... more Purpose The paper aims to explore the influence of cybersecurity on the semantic orientation of the sports consumers. Focusing on both sport and esports, this study finds the social media factors contributing in the sentiment formation and commenting behavior on Twitter and proposes a scheme for attitude modulation through identification of highly engaged nano-influencers. Design/methodology/approach Experimental design was used as the research methodology. Data mining from Twitter using RStudio software was conducted using the keyword “cybersecurity” during the time of pandemic. Final corpus of 31,891 tweets were considered for the study. Initial sentiment analysis has been conducted to explore the consumer's emotional inclination towards cybersecurity. Further through generalized equation modeling the impact of social media attributes over the consumer's posting behavior has been analyzed. Findings The research findings reveal that users are inherently positive towards cybersecurity adoption in sports and the factors such as number of tweets, number of positive words contained in these tweets and the authenticity of the information source boost the pre-established tweeting behavior. However, the influx of information from non-organizational sources such as trending topics and discussions have negative impact over the users. Originality/value This study is first to explore the role of nano-influencers as communication moderators over digital social platforms. This study offers a new understanding of key contributing attributes of sentiments formation over social media and offers a scheme of selection of nano-influencers to modulate the pre-established sentiments of the users. Finally, the current study offers valuable insights into social media engagements and selection of nano-influencers for practicing marketing managers.
This study was focused to inspect the main components to determine the behavior of customer towar... more This study was focused to inspect the main components to determine the behavior of customer towards online shopping from various ecommerce company during COVID-19 pandemics. The study explores about the rapid use of internet, mobile, etc.in lockdown that imposed in the country. Online shopping is now a days considered to be the most convenient way of shopping to get away free from the spreading virus and keep ourselves in safe and secure environment. The study involves quantitative research in the form of linear regression to evaluate the effects online shopping attributes on customer purchase behavior. The findings indicated that the main components like Social Media, Product Quality, Return and Exchange Policy, Product Descriptions and Seller Information significantly influence the customer purchase intention during the lockdown due to COVID-19 pandemic. Some suggestions were also made to study further and predict the customer online buying preferences or behaviors in future post pandemic.
Smart Homes system has gained a huge demand in last few years as they improve the standard of liv... more Smart Homes system has gained a huge demand in last few years as they improve the standard of living and give user an easy life. Any house that is integrated with automated technology (i.e., has connectivity in nearly all devices) is called a smart home. The concept of smart home can be explored more by IoT (Internet of Things) and cloud computing through which daily household activities and device can be controlled, monitored and managed using wireless communication techniques. These days' big organizations are investing heavily in this technology and coming up with new updates that are increasing new business opportunities and the expansion in acceptance of IoT technology especially in companies that produce raw materials, automobile industry and health care sector are encouraging the market growth in a positive way. The research study will analyze the demand, trends and consumer behavior of smart home devices and its potential impact on business turnover, economy and market. The survey will be based on primary data collection with the help of questionnaire. A ranking of the various critical success factors provided the list of factors that consumers that Indian consumers believe to be important while adopting an IoT enabled smart home.
Financial institutions play a vital role in the implementation of effective CSR in local communit... more Financial institutions play a vital role in the implementation of effective CSR in local communities with significant initiatives that support financial inclusion. The findings of this study reveal that CSR has a significant, positive impact on financial inclusion. The study rules out any moderating impact of income on the strength of the relationship between CSR and financial inclusion. The research findings of this study will help policymakers to design effective policies to motivate banking organizations to consider CSR as an effective tool to improve financial inclusion.
Social news sites have enabled news identification and its promotion through crowdsourcing and pr... more Social news sites have enabled news identification and its promotion through crowdsourcing and provided users with the capabilities to discuss topics. Compared to social media, social news sites are information-rich and possess their own social network. Reddit has been classified as a social news website and possesses similar characteristics to other websites in the domain. These include Slashdot, Digg, and StumbleUpon. This paper provides a broad analysis of spectators' sentimental (or emotional) behaviour surrounding the 2020 Summer Olympics on Reddit. The study measures the impact of the COVID-19 pandemic on spectator sentiments and proposes a scheme for sensitising Redditors' behaviour by crowdsourcing the influencers present in the Redditor pool.
International Journal of Blockchains and Cryptocurrencies, 2020
The integration of sensors and internet to the supply chain has created a new window in the suppl... more The integration of sensors and internet to the supply chain has created a new window in the supply chain management called as virtual supply chain which bears the features such as real-time tracking and monitoring of goods flow in the physical supply chain. The food supply chain is one of the delicate supply chains due to perishability, which can be due to various physical and biological factors, also the stringent safety and sustainability requirements of the product. The use of sensors and IT technology enables real-time data collection of the changes that take place in the food supply chain. The paper presents the integration of blockchain to the current virtual supply chain thus eliminating or changing the roles of intermediaries in the virtual supply chain and facilitating transparency, integrity, and authenticity of the data in the food supply chain.
The Convergence of Al with Blockchain - Challenges & Opportunities, 2022
Counterfeit products are the replicated goods of authentic and original brands having indistingui... more Counterfeit products are the replicated goods of authentic and original brands having indistinguishable packaging, labels, and trademarks on them. It is a very serious threat to economies all over the world. These products are not only causing loss to the nations at great lengths but are also, affecting the employment growth by shutting down the local industries. In the context of India, counterfeiting is no new concept even though, the apparel industry is one of the major contributors to employment and growth in the Indian economy. This chapter focuses on removing the practice of counterfeiting from the Indian apparel industry by examining the ways in which blockchain technology can be integrated with the supply chain management to provide a genuine solution for traceability along with other various contributing operational factors such as reduction in cost, damage and combating the practice of counterfeit products from the apparel industry.
The Convergence of Al with Blockchain - Challenges & Opportunities, 2022
Among all business disciplines, corporate governance falls under the most significant regulatory ... more Among all business disciplines, corporate governance falls under the most significant regulatory fields related to business organizations, in such a way that it affects overall productivity, growth, and even market survival. Owing to changing business conditions, stakeholders’ responsibilities, and the increasing demand for fair business practices, organizations currently focus on reversing traditional governance practices with new initiatives such as blockchain technology, and business intelligence (BI) governance. Internal stakeholders may have an influence on many organizational decisions in a microenvironment, such as compensation policy, recruitment policy, and dividend policy. For this purpose, the Securities and Exchange Committee of the United States has introduced the Sarbanes Oxley Law (SOX), while in India, the same law was introduced as “Clause 49,” issued in line with corporate governance by the Securities and Exchange Board of India. In this study, we compare the Indian version of corporate governance with the U.S. SOX by proposing BI as an essential strategy powered through blockchain technology.
Enterprise Systems and Technological Convergence: Research and Practice, 2021
The purpose of this chapter is to investigate how an oil company's information system, STRIPES, h... more The purpose of this chapter is to investigate how an oil company's information system, STRIPES, has assisted in ensuring a competitive advantage for its customers through its operational capabilities. This system systematically examines the processes, from the point where the customer places their order to the time he receives their ordered fuel in their tank. For this chapter, we will be applying the Delone and McLean information system success model in the context of operational order fulfillment in this oil industry. This study will rely on three research questions to allow us to explain the effectiveness and efficiency of this information system and provide us with a better understanding of how oil companies maintain its competitive advantage. The research methodology is a way of interviews and questionnaires for those that use this information system on a daily basis within the organization. A structured questionnaire was sent out to 50 operators within the organization which consisted of order fulfillment personnel and delivery analysts to terminal dispatchers and their respective
Blockchain Technologies, Applications and Cryptocurrencies Current Practice and Future Trends, 2020
The National Agricultural Market, through networking of the APMCs, provides electronic trading fo... more The National Agricultural Market, through networking of the APMCs, provides electronic trading for different kinds of agricultural produce. Under e-NAM, all the trading is to be done through a digital platform as prescribed to ensure transparency in the transactions and provide a fair price to the farmers. The study was conducted in three APMCs of Uttar Pradesh to analyze the ground-level practices occurring in these APMCs and to assess the level of adoption of e-NAM. A considerable variation in the arrival and bidding prices obtained from the APMCs was found when compared with the data available on the agriculture market information system (Agmarknet).
In this chapter, we thus propose blockchain-based infrastructure to facilitate a highly transparent and autonomous system to further strengthen the information system and enable the efficient application of government rules and regulations pertaining to agricultural transactions in the APMCs through the utilization of smart contracts.
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In this chapter, we thus propose blockchain-based infrastructure to facilitate a highly transparent and autonomous system to further strengthen the information system and enable the efficient application of government rules and regulations pertaining to agricultural transactions in the APMCs through the utilization of smart contracts.
In this chapter, we thus propose blockchain-based infrastructure to facilitate a highly transparent and autonomous system to further strengthen the information system and enable the efficient application of government rules and regulations pertaining to agricultural transactions in the APMCs through the utilization of smart contracts.