Business Administration

This study aims to determine the reasons why Indonesian consumers buy innovative green products (Pertalite RON 90) using CAB attitude theory. This theory assumes that individual behavior (such as the decision to buy) is closely related to how they evaluate decisions of the cognitive, affective and conative aspects. This study was designed to be quantitative. The causal relationship between variables will be examined through questionnaires to be distributed to consumers of Indonesian motor vehicles using gasoline. The findings are expected to provide insight into whether ABC's theory of attitude, popular theory in consumer behavior literature is useful and applicable in explaining why consumers, especially Indonesian petrol consumers buy innovative green products (represented by Pertalite RON 90). From these findings, researchers and practitioners will be able to understand the importance of the cognitive, affective and conative components of the theory of consumer behavior and a...

Environmental issues are getting worse and worse. Indonesia is the second country to dispose of the largest marine waste in the world because the level of knowledge of the community regarding environmental impacts is still low. This study aims to determine how much influence the green brand on purchase intention mediated by green knowledge in Nestle Indonesia Company. The research method used is a quantitative method with the type of research used is descriptive verification and the measurement scale used is the Likert scale. The study population was all consumers of Nestle Indonesia’s product at Bandung City with a sample of 400 respondents. The sampling technique used in this study was nonprobability sampling. The data analysis method used in this study is Structural Equation Modeling (SEM). Data processing is done using SmartPLS. Based on the results of the hypothesis green brand of green knowledge has a value of 13,482 >α value of 1.649. It means that green brand variables ha...

Every human being needs a house that is not only for shelter and family activity as well as a means of investment, but also required to accommodate the needs and desires of the owner such as, strategic location, good and sturdy building, and comfortable environment. In the development of residential choosing eco-friendly concept, PT. Ciputra Residence is one of the developers who are developing real estate and commercial area based on environmentally friendly. Population and household growth and supported by government regulations on residential concept that offer "green" building, will increase consumer perception and preference towards decent and comfortable occupancy. The concept of eco-friendly development can be a solution to understand the environment as a whole. Buildings built with the concept of environmentally friendly turns out to have more high selling value. This further proves to the people's awareness of the environment. Based on these problems, this stu...

Indonesia's banking industry is still dominated by conventional banking. Sharia banking in Indonesia should use competitive marketing strategies and pay particular attention to the behavior of communities to compete in the national and global banking environment. This study aims to determine the effect of perception of sharia banks in Indonesia to customer switching intention with mediated by customer satisfaction. This research uses descriptive analysis method. Data collection techniques using questionnaires with Likert scale distributed to 100 customers of conventional banks. Hypothesis testing is done by using PLS (Partial Least Square). The results of this study indicate that the perception of sharia banks affect positively and significantly to customer satisfaction and influence directly or indirectly through customer satisfaction as a mediator of customer switching intention. Keywords: perception, customer satisfaction, and customer switching intention.

Environmental degradation intensifies in Indonesia and in the world giving direct impact on human life. The issue of care for the environment and as a form of social responsibility, prompting many companies to create and offer environmentally friendly products (green product). This study aims to determine the effect of Green marketing on perceived value in the consumer purchase decisions on fuel pertamax in Bandung. This type of research is descriptive and causal research by using path analysis. Methods of data collection using a questionnaire with a sample of 400 respondents. The sampling technique used in this study is simple random sampling. The analysis showed Green marketing influence on purchasing decisions directly is lower than Green marketing influence through perceived value to the purchasing decision. This matter that the perceived value of the variable is very important in creating a purchasing decision pertamax. Future studies are expected to examine the dominant factor...

Green products are environmentally sound products, designed and processed in a way to reduce the effects that may pollute the environment, whether in production, distribution and consumption. This study is conducted to determine the effect of green brand knowledge mediated attitudes toward the green brand and how it affects the intention to buy green products manufactured by Twin Tulipware. The purpose of this research is to know and analyze how the green brand knowledge, how the attitude toward the green brand, how the intention to buy green products, the amount of influence knowledge and green attitude to purchase intention of green products manufactured by Twin Tulipware directly and indirectly. The researchers use three research variables categorised as the independent variables and dependent variable. The research method applied in this study is a quantitative inquiry. Sampling is done by non-probability sampling method with accidental sampling type, with 100 respondents, knowi...

Currently the restaurant business is growing rapidly in Bandung. This development occurred because of the support of people's behavior to eat outside the home. The issue of environmental damage such as global warming and the greenhouse gas effect, encouraging the emergence of restaurants that provide healthy products and green products. This restaurant appears in order to improve healthy behavior, reduce waste, and provide education to people to live healthy and to protect the environment. One of them is Restoran Kehidupan Tidak Pernah Berakhir (KTPB) which is a vegan restaurant in Indonesia that provides a healthy lifestyle by eating only vegetables and to educate consumers to consume green products. This study aims to determine the effect of Green Brand Positioning, Green Brand Knowledge, Attitude Toward Green Brand in increasing Green Purchase Intention. This research is a quantitative explanatory study using 400 community respondents. Bandung. The calculation and data proces...

The study aims to determine the level of influence of viral marketing on purchasing decisions through customer trust in favehotel Hyper Square Bandung. The condition shows more eagerness on their business, the more enhancement on its services. The variables in this study are viral marketing as an independent variable, purchasing decision as a dependent variable, and customer trust as an intervening variable. The used method of this study was a quantitative method with the type of research of descriptive associative with a sample of 400 respondents. The used sampling technique in this study was non-probability sampling. The used methods of data analysis in this research were descriptive analysis method and structural equation modeling (SEM). Data processing was performed by using SmartPLS 3.0 software for Windows. Research Result: (1) Viral marketing variable (X) has an influence significant with intervening variables of customer trust (Z). (2) The effect of intervening variable cust...

This study aims to determine the effect of green marketing and service quality on customer loyalty through customer satisfaction as an intervening variable. In the analysis process, this research applies a case study on Starbucks Coffee as a business that implements a green marketing strategy. The method used is a quantitative paradigm with descriptive and causal research types, as well as the SEM-PLS analysis method. Non-probability sampling technique was used to select a sample of 385 Starbucks Coffee customers in Surabaya City. Based on the results, it was concluded that green marketing and service quality had a positive and significant effect on customer loyalty either directly or through customer satisfaction as an intervening variable.

This research is motivated by the increasingly rapid business growth in the city of Padang, especially in the culinary field. The development of restaurants that continues to increase makes business competition in the city of Padang quite competitive. With intense competition, culinary business people are required to think creatively in carrying out the right strategy to attract the attention of consumers. This study aims to determine and analyze the price and quality of service on consumer purchasing decisions at the Aroma Kitchen Restaurant in Padang City and their influence. The research method used in this research is quantitative with descriptive analysis and causality with the consumer population of Aroma Kitchen Restaurant. The sampling technique used is non-probability sampling with purposive sampling type and the number of respondents is 100 respondents. The data analysis technique used is descriptive analysis and multiple linear regression analysis. Based on the results of...

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh brand positioning terhadap purchase intention dengan brand knowledge sebagai variabel intervening pada The Executive Bandung. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif dengan jenis penelitian yang digunakan adalah deskriptif verifikatif, skala pengukuran yang digunakan adalah skala likert. Metode analisis data yang digunakan pada penelitian ini adalah Structural Equation Modeling (SEM). Pengolahan data dilakukan dengan menggunakan SmartPLS. Hasil dari penelitian ini menunjukkan bahwa variabel brand positioning mempengaruhi variabel purchase intention melalui brand knowledge sebagai variabel intervening pada The Executive Bandung. Hal ini disebabkan karena keempat variabel struktural yang berpengaruh secara prositif dan signifikan terhadap variabel purchase intention dengan nilai to sebesar 4,565> nilai tα 1,649. Kata Kunci: Brand Positioning, Brand Knowledge, Purchase Intention. Abstr...

Globalization in today's industry brings social and environmental problems. The challenges of increasingly sophisticated technology for business, encourage companies to adapt to consumer needs. Now consumers are starting to switch to using environmentally friendly products, to minimize negative impacts on health. One company that supports healthy living and enhances environmentally friendly products is Panasonic. The purpose of this research is to find out how to implement a green marketing mix consisting of green product, green price, green promotion, green place. The method used is quantitative with descriptive data analysis and causality using Partial Least Square (PLS). The respondents were 250 Panasonic AC users, with incidental sampling techniques. The results showed that simultaneous changes that occurred in the green marketing mix would be able to influence the purchase decision of Panasonic electronic products by 96.8%. The four sub-variables of the green marketing mix ...

Penggunaan teknologi pada saat ini semakin berkembang pesat. Teknologi memberikan manfaat dalam dunia pengetahuan, dan juga memberikan kemudahan bagi pengguna untuk mengakses informasi ilmiah. Seiring dengan bertumbuhnya pengguna teknologi telekomunikasi dan informatika, munculah inovasi baru yaitu fixed broadband jaringan internet yang berkecepatan tinggi. Salah satu perusahaan yang menyediakan layanan fixed broadband yaitu PT.Telekomunikasi Indonesia Tbk dengan mengeluarkan produk barunya yang bernama Indihome. Penelitian ini bertujuan untuk mengetahui tanggapan konsumen mengenai kualitas pelayanan, dan kepuasan pelanggan Indihome pada wilayah Antapani Kota Bandung. Metode yang digunakan adalah metode kuantitatif dengan jenis penelitian berupa studi kausal. Pengambilan sampel dilakukan dengan metode probability sampling jenis simple random sampling, dengan jumlah responden sebanyak 75 responden. Kemudian, untuk analisis data digunakan analisis deskriptif dan analisis resgresi lini...

Bisnis kuliner merupakan bisnis yang marak ditawarkan di Kota Bandung. Fenomena perubahan gaya hidup, selera dan konsumsi masyarakat membuat pengusaha kuliner memerlukan ide-ide baru yang lebih modern agar lebih disukai. Salah satu faktor yang perlu diperhatikan oleh pengusaha kuliner guna merespon fenomena ini adalah Store Atmosphere. Penelitian ini menggunakan metode penelitian kuantitatif dengan menggunakan data primer dari hasil kuesioner yang disebarkan kepada 100 responden. Hasil Penelitian menunjukan bahwa uji koefisien determinasi menunjukan R square (R2 ) sebesar 0,845. Hal ini menunjukkan bahwa variabel bebas yang terdiri dari exterior, interior, store layout, interior display memiliki pengaruh terhadap variabel terikat Kepuasan Konsumen sebesar 84,5% sedangkan sisanya 15,5% dijelaskan oleh variabel lain yang tidak diteliti dalam penelitian ini. Berdasarkan uji F dapat diketahui bahwa variabel bebas, yang terdiri dari Exterior, General Interior, Store Layout, dan Interior ...

- The tendency of current consumption patterns began to shift in environmentally friendly products. This can be seen from the development of Green Marketing in Indonesia, especially in Bandung. Shifting patterns of life has become the people's choice to meet the needs of a healthy life. Currently the company uses Corporate Social Responsibility strategy to encourage consumers and employees in real action. This research uses descriptive research design and verification with the calculation of linear regression. The population in this study were people in Bandung, with a sample of 400 respondents. The results showed that green marketing is not significantly influence the purchasing decisions of consumers due to lack of knowledge about Unilever products that are environmentally friendly, and Corporate Social Responsibility significantly influence the purchasing decision, because PT. Unilever heavily in informing about Corporate Social Responsibility program that is used to customer...

This research is motivated by the increasingly rapid business growth in the city of Padang, especially in the culinary field. The development of restaurants that continues to increase makes business competition in the city of Padang quite competitive. With intense competition, culinary business people are required to think creatively in carrying out the right strategy to attract the attention of consumers. This study aims to determine and analyze the price and quality of service on consumer purchasing decisions at the Aroma Kitchen Restaurant in Padang City and their influence. The research method used in this research is quantitative with descriptive analysis and causality with the consumer population of Aroma Kitchen Restaurant. The sampling technique used is non-probability sampling with purposive sampling type and the number of respondents is 100 respondents. The data analysis technique used is descriptive analysis and multiple linear regression analysis. Based on the results of...

The tendency of current consumption patterns began to shift in environmentally friendly products. This can be seen from the development of Green Marketing in Indonesia, especially in Bandung. Shifting patterns of life has become the people's choice to meet the needs of a healthy life. Currently the company uses Corporate Social Responsibility strategy to encourage consumers and employees in real action. This research uses descriptive research design and verification with the calculation of linear regression. The population in this study were people in Bandung, with a sample of 400 respondents. The results showed that green marketing is not significantly influence the purchasing decisions of consumers due to lack of knowledge about Unilever products that are environmentally friendly, and Corporate Social Responsibility significantly influence the purchasing decision, because PT. Unilever heavily in informing about Corporate Social Responsibility program that is used to customers ...