The basic line of this research is directed at analysing different variables which are establishe... more The basic line of this research is directed at analysing different variables which are established in a B2B relationship and their influence on the loyalty consequences chain. The study reveals the importance and statistical significance of mediating variable Commitment and how it is influenced by the relationship variables like Trust, Cooperation and Bonding in the Loyalty chain. This study is conducted in a business-to-business setting of the Flexible packaging industry in Bangladesh. The study is important for B2B flexible packaging industry in Bangladesh. It emphasizes on establishing the relationship and importance of customer relationship management.
Relationship marketing is an important factor, which helps in cultivating better relationships wi... more Relationship marketing is an important factor, which helps in cultivating better relationships with the clients, and it also aids in fostering customer attention towards business's products and services (Choudhury and Harrigan, 2014). The present research is conducted in Bangladesh in order to identify the importance and benefits associated with customer relationship management and its contribution in maintaining customer retention and loyalty. Purposive sampling was used to collect the data through personal interview methods. Out of 20 dealers in Bangladesh, 19 companies responded for the study. The study found that there is a significant importance of relationship marketing in B2B industry. Literature review found that studies on importance of customer building do not speak on the perspectives of company heads and department heads. The study also found that customer loyalty and retention are interdependent on each other. The study is important for B2B industry. It emphasizes on establishing the relationship and importance of customer relationship management.
Relationship marketing is an important factor, which helps in cultivating better relationships wi... more Relationship marketing is an important factor, which helps in cultivating better relationships with the clients, and it also aids in fostering customer attention towards business's products and services (Choudhury and Harrigan, 2014). The present research is conducted in Bangladesh in order to identify the importance and benefits associated with customer relationship management and its contribution in maintaining customer retention and loyalty. Purposive sampling was used to collect the data through personal interview methods. Out of 20 dealers in Bangladesh, 19 companies responded for the study. The study found that there is a significant importance of relationship marketing in B2B industry. Literature review found that studies on importance of customer building do not speak on the perspectives of company heads and department heads. The study also found that customer loyalty and retention are interdependent on each other. The study is important for B2B industry. It emphasizes on establishing the relationship and importance of customer relationship management.
The basic line of this research is directed at analysing different variables which are establishe... more The basic line of this research is directed at analysing different variables which are established in a B2B relationship and their influence on the loyalty consequences chain. The study reveals the importance and statistical significance of mediating variable Commitment and how it is influenced by the relationship variables like Trust, Cooperation and Bonding in the Loyalty chain. This study is conducted in a business-to-business setting of the Flexible packaging industry in Bangladesh. The study is important for B2B flexible packaging industry in Bangladesh. It emphasizes on establishing the relationship and importance of customer relationship management.
Relationship marketing is an important factor, which helps in cultivating better relationships wi... more Relationship marketing is an important factor, which helps in cultivating better relationships with the clients, and it also aids in fostering customer attention towards business's products and services (Choudhury and Harrigan, 2014). The present research is conducted in Bangladesh in order to identify the importance and benefits associated with customer relationship management and its contribution in maintaining customer retention and loyalty. Purposive sampling was used to collect the data through personal interview methods. Out of 20 dealers in Bangladesh, 19 companies responded for the study. The study found that there is a significant importance of relationship marketing in B2B industry. Literature review found that studies on importance of customer building do not speak on the perspectives of company heads and department heads. The study also found that customer loyalty and retention are interdependent on each other. The study is important for B2B industry. It emphasizes on establishing the relationship and importance of customer relationship management.
Relationship marketing is an important factor, which helps in cultivating better relationships wi... more Relationship marketing is an important factor, which helps in cultivating better relationships with the clients, and it also aids in fostering customer attention towards business's products and services (Choudhury and Harrigan, 2014). The present research is conducted in Bangladesh in order to identify the importance and benefits associated with customer relationship management and its contribution in maintaining customer retention and loyalty. Purposive sampling was used to collect the data through personal interview methods. Out of 20 dealers in Bangladesh, 19 companies responded for the study. The study found that there is a significant importance of relationship marketing in B2B industry. Literature review found that studies on importance of customer building do not speak on the perspectives of company heads and department heads. The study also found that customer loyalty and retention are interdependent on each other. The study is important for B2B industry. It emphasizes on establishing the relationship and importance of customer relationship management.
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