Make in India is an initiative taken by Government of India under the guidance of the honorable P... more Make in India is an initiative taken by Government of India under the guidance of the honorable Prime Minister Sh. Narendra Modi. The objective is to motivate Multinational Companies as well as Domestic companies to set up their manufacturing base in India. The move focuses to impediment the macro economic variables. The major focus is on manufacturing which would lead to job creation, skill development. A rise in the employment level would result in higher purchasing power. More circulation of money in the economy would improve the standard of living of people thereby pushing up the demand for sophisticated goods and services. This leads to competition amongst the domestic producers to produce quality products at cheaper prices. The competition does not stop at the domestic level but outreach the international markets, by exporting products to the global market. The Make in India project also proposes to attract FDI in form of capital and technological advancement. This paper focuses on the impact of manufacturing sector on the various economic aggregates like Employment, Economic Growth,
OBJECTIVE AND RESEARCH TASKS The aim of the study was to examine young people's attitudes, i.e. t... more OBJECTIVE AND RESEARCH TASKS The aim of the study was to examine young people's attitudes, i.e. their beliefs, feelings and purchase intentions, towards luxury products. The questions of the research concerned the meanings of the word "luxury" to young people, reasons for buying luxury products, and, on a small scale, young adults' luxury brand awareness and brand loyalty.
Make in India is an initiative taken by Government of India under the guidance of the honorable P... more Make in India is an initiative taken by Government of India under the guidance of the honorable Prime Minister Sh. Narendra Modi. The objective is to motivate Multinational Companies as well as Domestic companies to set up their manufacturing base in India. The move focuses to impediment the macro economic variables. The major focus is on manufacturing which would lead to job creation, skill development. A rise in the employment level would result in higher purchasing power. More circulation of money in the economy would improve the standard of living of people thereby pushing up the demand for sophisticated goods and services. This leads to competition amongst the domestic producers to produce quality products at cheaper prices. The competition does not stop at the domestic level but outreach the international markets, by exporting products to the global market. The Make in India project also proposes to attract FDI in form of capital and technological advancement. This paper focuses on the impact of manufacturing sector on the various economic aggregates like Employment, Economic Growth,
OBJECTIVE AND RESEARCH TASKS The aim of the study was to examine young people's attitudes, i.e. t... more OBJECTIVE AND RESEARCH TASKS The aim of the study was to examine young people's attitudes, i.e. their beliefs, feelings and purchase intentions, towards luxury products. The questions of the research concerned the meanings of the word "luxury" to young people, reasons for buying luxury products, and, on a small scale, young adults' luxury brand awareness and brand loyalty.
Uploads
Papers by Bhavika Batra