Dissemination programs of nontraditional cookstoves often fail. Nontraditional cookstoves aim to ... more Dissemination programs of nontraditional cookstoves often fail. Nontraditional cookstoves aim to solve problems associated with biomass fuel usage in developing countries. Recent studies do not explain what drives user's cookstove choice. This study therefore builds a holistic framework that centralizes product-specific preferences or needs. The case study identifies product-specific factors that influence rural Senegalese inhabitants to switch to solar cooking, using best–worst scaling. Looking at the preferences, the case study classified 126 respondents, in three distinct market segments with different solar cooking expectations. The paper identifies socio-demographic characteristics that explain these differences in the respondents' preferences. Finally, the respondent sample is divided in two groups: solar cooker owners and non-owners. When studied with regard to the same issue, solar cooker owners appear to value benefits of the solar cooker lower than non-owners. This is due to program factors (such as formations, after-sales network) and miscommunication (such as a wrong image of the solar cooker) that highly influenced the respondents' cookstove choice. As a conclusion, solar cookers and solar cooking programs are not always adapted to the needs and requirements of the end-users. Needs-oriented and end-user adopted strategies are necessary in order to successfully implement nontraditional cookstoves programs.
ABSTRACT Dissemination programs of nontraditional cookstoves often fail. Nontraditional cookstove... more ABSTRACT Dissemination programs of nontraditional cookstoves often fail. Nontraditional cookstoves aim to solve problems associated with biomass fuel usage in developing countries. Recent studies do not explain what drives user's cookstove choice. This study therefore builds a holistic framework that centralizes product-specific preferences or needs. The case study identifies product-specific factors that influence rural Senegalese inhabitants to switch to solar cooking, using best–worst scaling. Looking at the preferences, the case study classified 126 respondents, in three distinct market segments with different solar cooking expectations. The paper identifies socio-demographic characteristics that explain these differences in the respondents' preferences. Finally, the respondent sample is divided in two groups: solar cooker owners and non-owners. When studied with regard to the same issue, solar cooker owners appear to value benefits of the solar cooker lower than non-owners. This is due to program factors (such as formations, after-sales network) and miscommunication (such as a wrong image of the solar cooker) that highly influenced the respondents' cookstove choice. As a conclusion, solar cookers and solar cooking programs are not always adapted to the needs and requirements of the end-users. Needs-oriented and end-user adopted strategies are necessary in order to successfully implement nontraditional cookstoves programs.
ABSTRACT Belgium’s retailing landscape is unique in Europe in numerous ways. This country report ... more ABSTRACT Belgium’s retailing landscape is unique in Europe in numerous ways. This country report pre-sents retailing in Belgium specifically from a managerial perspective. First, the situation in the food- and non-food retail sector is discussed, highlighting some key players, their competitive strategies and results on the Belgian market. Second, Porter’s Five Forces Framework is applied to analyze the competitiveness of the retail industry in Belgium. In particular, we dis-cuss some recent and potential major entrants, such as the large-scale shopping center projects in the region of Brussels. Additionally, the balance of power between retailer and supplier is concretized by analyzing the role of private labels and the price wars that have recently char-acterized the grocery retail market. The current state of e-commerce in Belgium is presented together with an outlook on online retailing and finally, some key differences in the retail scenery in Flanders, Wallonia, and the Brussels Conurbation are presented.
The International Review of Retail, Distribution and Consumer Research, 2011
... They do not necessarily provide more value than discount retailers, but their customer value ... more ... They do not necessarily provide more value than discount retailers, but their customer value propositions rather focus on the benefits side (ie what the consumer gets; eg service, nice atmosphere and a broad product range) than on the costs side (see Gale 199445. ...
International Journal of Research in Marketing, 1995
Centrally located at the cross-roads of the main European Cultures that constitute its roots, Bel... more Centrally located at the cross-roads of the main European Cultures that constitute its roots, Belgium can in many respects be regarded as a miniature Europe. Indeed, most general economic and consumption tendencies that have a grip over Europe, also reign the Belgian society.Yet, Belgium's macro marketing mix exhibits a number of particular characteristics. The remarkably developed retail apparatus and extensive
Customer satisfaction continues to be an important topic in the financial services industry. Howe... more Customer satisfaction continues to be an important topic in the financial services industry. However, there is an increasing awareness that customer satisfaction as such is not enough. Distinguishes between overall satisfied customers and latently dissatisfied customers; the ...
In the contemporary information society where the Internet performs a leading role, and the compe... more In the contemporary information society where the Internet performs a leading role, and the competition is just one mouse-click away, it is very important to communicate your message to the Website visitors in an optimal way. When creating a Website, the designer meticulously creates ...
CiteSeerX - Document Details (Isaac Councill, Lee Giles): Today, competition forces consumer good... more CiteSeerX - Document Details (Isaac Councill, Lee Giles): Today, competition forces consumer goods manufacturers and retailers to differentiate from their competitors by specializing and by offering goods/services that are tailored towards one or more subgroups or segments of ...
In recent years, data mining researchers have developed ecientassociation rule algorithms for ret... more In recent years, data mining researchers have developed ecientassociation rule algorithms for retail market basket analysis. Still, retailersoften complain about how to adopt association rules to optimizeconcrete retail marketing-mix decisions. It is in this context that, in aprevious paper, the authors have introduced a product selection modelcalled PROFSET.
Dissemination programs of nontraditional cookstoves often fail. Nontraditional cookstoves aim to ... more Dissemination programs of nontraditional cookstoves often fail. Nontraditional cookstoves aim to solve problems associated with biomass fuel usage in developing countries. Recent studies do not explain what drives user's cookstove choice. This study therefore builds a holistic framework that centralizes product-specific preferences or needs. The case study identifies product-specific factors that influence rural Senegalese inhabitants to switch to solar cooking, using best–worst scaling. Looking at the preferences, the case study classified 126 respondents, in three distinct market segments with different solar cooking expectations. The paper identifies socio-demographic characteristics that explain these differences in the respondents' preferences. Finally, the respondent sample is divided in two groups: solar cooker owners and non-owners. When studied with regard to the same issue, solar cooker owners appear to value benefits of the solar cooker lower than non-owners. This is due to program factors (such as formations, after-sales network) and miscommunication (such as a wrong image of the solar cooker) that highly influenced the respondents' cookstove choice. As a conclusion, solar cookers and solar cooking programs are not always adapted to the needs and requirements of the end-users. Needs-oriented and end-user adopted strategies are necessary in order to successfully implement nontraditional cookstoves programs.
ABSTRACT Dissemination programs of nontraditional cookstoves often fail. Nontraditional cookstove... more ABSTRACT Dissemination programs of nontraditional cookstoves often fail. Nontraditional cookstoves aim to solve problems associated with biomass fuel usage in developing countries. Recent studies do not explain what drives user's cookstove choice. This study therefore builds a holistic framework that centralizes product-specific preferences or needs. The case study identifies product-specific factors that influence rural Senegalese inhabitants to switch to solar cooking, using best–worst scaling. Looking at the preferences, the case study classified 126 respondents, in three distinct market segments with different solar cooking expectations. The paper identifies socio-demographic characteristics that explain these differences in the respondents' preferences. Finally, the respondent sample is divided in two groups: solar cooker owners and non-owners. When studied with regard to the same issue, solar cooker owners appear to value benefits of the solar cooker lower than non-owners. This is due to program factors (such as formations, after-sales network) and miscommunication (such as a wrong image of the solar cooker) that highly influenced the respondents' cookstove choice. As a conclusion, solar cookers and solar cooking programs are not always adapted to the needs and requirements of the end-users. Needs-oriented and end-user adopted strategies are necessary in order to successfully implement nontraditional cookstoves programs.
ABSTRACT Belgium’s retailing landscape is unique in Europe in numerous ways. This country report ... more ABSTRACT Belgium’s retailing landscape is unique in Europe in numerous ways. This country report pre-sents retailing in Belgium specifically from a managerial perspective. First, the situation in the food- and non-food retail sector is discussed, highlighting some key players, their competitive strategies and results on the Belgian market. Second, Porter’s Five Forces Framework is applied to analyze the competitiveness of the retail industry in Belgium. In particular, we dis-cuss some recent and potential major entrants, such as the large-scale shopping center projects in the region of Brussels. Additionally, the balance of power between retailer and supplier is concretized by analyzing the role of private labels and the price wars that have recently char-acterized the grocery retail market. The current state of e-commerce in Belgium is presented together with an outlook on online retailing and finally, some key differences in the retail scenery in Flanders, Wallonia, and the Brussels Conurbation are presented.
The International Review of Retail, Distribution and Consumer Research, 2011
... They do not necessarily provide more value than discount retailers, but their customer value ... more ... They do not necessarily provide more value than discount retailers, but their customer value propositions rather focus on the benefits side (ie what the consumer gets; eg service, nice atmosphere and a broad product range) than on the costs side (see Gale 199445. ...
International Journal of Research in Marketing, 1995
Centrally located at the cross-roads of the main European Cultures that constitute its roots, Bel... more Centrally located at the cross-roads of the main European Cultures that constitute its roots, Belgium can in many respects be regarded as a miniature Europe. Indeed, most general economic and consumption tendencies that have a grip over Europe, also reign the Belgian society.Yet, Belgium's macro marketing mix exhibits a number of particular characteristics. The remarkably developed retail apparatus and extensive
Customer satisfaction continues to be an important topic in the financial services industry. Howe... more Customer satisfaction continues to be an important topic in the financial services industry. However, there is an increasing awareness that customer satisfaction as such is not enough. Distinguishes between overall satisfied customers and latently dissatisfied customers; the ...
In the contemporary information society where the Internet performs a leading role, and the compe... more In the contemporary information society where the Internet performs a leading role, and the competition is just one mouse-click away, it is very important to communicate your message to the Website visitors in an optimal way. When creating a Website, the designer meticulously creates ...
CiteSeerX - Document Details (Isaac Councill, Lee Giles): Today, competition forces consumer good... more CiteSeerX - Document Details (Isaac Councill, Lee Giles): Today, competition forces consumer goods manufacturers and retailers to differentiate from their competitors by specializing and by offering goods/services that are tailored towards one or more subgroups or segments of ...
In recent years, data mining researchers have developed ecientassociation rule algorithms for ret... more In recent years, data mining researchers have developed ecientassociation rule algorithms for retail market basket analysis. Still, retailersoften complain about how to adopt association rules to optimizeconcrete retail marketing-mix decisions. It is in this context that, in aprevious paper, the authors have introduced a product selection modelcalled PROFSET.
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Papers by Gilbert Swinnen