Http Dx Doi Org 10 1080 10696679 2015 980174, Jan 6, 2015
ABSTRACT Full paper available for first 30 visitors at http://www.tandfonline.com/eprint/jzxTJP77... more ABSTRACT Full paper available for first 30 visitors at http://www.tandfonline.com/eprint/jzxTJP77tDuINj9SHqk9/full Health self-management tools, believed to provide effective and cost-efficient healthcare, are often rejected by consumers. Regulatory focus theory (Higgins 2014) could facilitate adoption patternsof such tools by positioning adoption as matching/mismatching individual motivational concern: promotion/prevention focus. This research proposes that people perceive products as inherently promotion or prevention orientated, and matchingperson orientation to product orientation enhances tool uptake. The paper outlines the development of a scale measuring promotion/prevention characteristics of objects, providing evidence for dimensionality, convergent, discriminant, and predictive validity. The resulting PM-PV scale allows promotion/prevention categorization for personal healthcare tools with potential for wider generalization.
ABSTRACT Full paper available for first 30 visitors at http://www.tandfonline.com/eprint/jzxTJP77... more ABSTRACT Full paper available for first 30 visitors at http://www.tandfonline.com/eprint/jzxTJP77tDuINj9SHqk9/full Health self-management tools, believed to provide effective and cost-efficient healthcare, are often rejected by consumers. Regulatory focus theory (Higgins 2014) could facilitate adoption patternsof such tools by positioning adoption as matching/mismatching individual motivational concern: promotion/prevention focus. This research proposes that people perceive products as inherently promotion or prevention orientated, and matchingperson orientation to product orientation enhances tool uptake. The paper outlines the development of a scale measuring promotion/prevention characteristics of objects, providing evidence for dimensionality, convergent, discriminant, and predictive validity. The resulting PM-PV scale allows promotion/prevention categorization for personal healthcare tools with potential for wider generalization.
Http Dx Doi Org 10 1080 10696679 2015 980174, Jan 6, 2015
ABSTRACT Full paper available for first 30 visitors at http://www.tandfonline.com/eprint/jzxTJP77... more ABSTRACT Full paper available for first 30 visitors at http://www.tandfonline.com/eprint/jzxTJP77tDuINj9SHqk9/full Health self-management tools, believed to provide effective and cost-efficient healthcare, are often rejected by consumers. Regulatory focus theory (Higgins 2014) could facilitate adoption patternsof such tools by positioning adoption as matching/mismatching individual motivational concern: promotion/prevention focus. This research proposes that people perceive products as inherently promotion or prevention orientated, and matchingperson orientation to product orientation enhances tool uptake. The paper outlines the development of a scale measuring promotion/prevention characteristics of objects, providing evidence for dimensionality, convergent, discriminant, and predictive validity. The resulting PM-PV scale allows promotion/prevention categorization for personal healthcare tools with potential for wider generalization.
ABSTRACT Full paper available for first 30 visitors at http://www.tandfonline.com/eprint/jzxTJP77... more ABSTRACT Full paper available for first 30 visitors at http://www.tandfonline.com/eprint/jzxTJP77tDuINj9SHqk9/full Health self-management tools, believed to provide effective and cost-efficient healthcare, are often rejected by consumers. Regulatory focus theory (Higgins 2014) could facilitate adoption patternsof such tools by positioning adoption as matching/mismatching individual motivational concern: promotion/prevention focus. This research proposes that people perceive products as inherently promotion or prevention orientated, and matchingperson orientation to product orientation enhances tool uptake. The paper outlines the development of a scale measuring promotion/prevention characteristics of objects, providing evidence for dimensionality, convergent, discriminant, and predictive validity. The resulting PM-PV scale allows promotion/prevention categorization for personal healthcare tools with potential for wider generalization.
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