Michael Salvador

... Decades ago, Frymer-Kensky (1988) noted of the Atrahasis tale: ... Sam, and once again two companions, must brave the storm to find medicine. The three young men climb aboard a cargo ship grounded on the city street by the flood waters and then frozen in place. ...

ABSTRACT This paper responds to recent calls for alternative approaches to the analysis of environmental communication that uncover overlooked voices in the discussion of environmental issues. Borrowing core principles from critical rhetoric, it suggests a way to categorize media messages according to how human–nature relationships are constructed in media discourse. The paper illustrates how, in presenting contrasting and often oppositional constructions of human–nature relationships, the media messages examined articulate three recurrent (but not equal) discourses on global warming. These discourses include (1) nature-as-out-of-reach discourse, (2) nature-as-antagonist discourse, and (3) nature-as-co-present discourse. By juxtaposing these discourses, the paper shows how environmental communication scholars can engage in critical realism and political advocacy to illuminate latent public discourse that holds the potential to champion marginalized voices of nature and accentuate the interconnectedness of humans and the environment.

... MICHAEL SALVADOR is Assistant Professor of Communication in the Edward R. Murrow School of Communication, Washington State University, Pullman ... rationalistic viewpoint of rhetoric, and the politics of such distinctions (Fisher, 1987; Leslie, 1987; McGee and Nelson, 1985 ...

... MICHAEL SALVADOR is Assistant Professor of Communication in the Edward R. Murrow School of Communication, Washington State University, Pullman ... rationalistic viewpoint of rhetoric, and the politics of such distinctions (Fisher, 1987; Leslie, 1987; McGee and Nelson, 1985 ...

This essay analyzes the public discourse expressed by Consumers’ Research during the 1930s. It argues that books and articles explaining and justifying the organization articulated a distinct “technocratic consumer discourse”; which implicitly constrained consumers from potential avenues of public influence. These texts reveal how technocratic discourse reinforced a distinct social hierarchy by undermining calls for political consumer activism. The study uses a 1935 labor strike at Consumers’ Research to demonstrate how the organization's rhetoric maintained dependence on a technical elite and invalidated all other agendas for consumer action.

Previous research illustrates that a movement may express a moral challenge to the dominant social order, while paradoxically reinforcing the very ideology which maintains the movement's disenfranchised status. This study argues that to foster meaningful and lasting changes in the dominant social order, a non‐establishment group must overcome the boundaries of acceptable social conduct constraining its members. The National Consumers’ League reveals how movements may subvert such cultural boundaries through multiple layers of rhetorical construction. In an era when women held little access to institutionalized instruments of political authority, the League fashioned its own mechanism of influence by reformulating the status of consumers as social agents.

Previous research illustrates that a movement may express a moral challenge to the dominant social order, while paradoxically reinforcing the very ideology which maintains the movement's disenfranchised status. This study argues that to foster meaningful and lasting changes in the dominant social order, a non‐establishment group must overcome the boundaries of acceptable social conduct constraining its members. The National Consumers’ League reveals how movements may subvert such cultural boundaries through multiple layers of rhetorical construction. In an era when women held little access to institutionalized instruments of political authority, the League fashioned its own mechanism of influence by reformulating the status of consumers as social agents.

... Study of Consumer Organizing MICHAEL SALVADOR and SHIRLEY SIKES* ... This investigation reveals that the co-op culture protects members from an "outside world" regarded as fragmented and unprincipled. •Kenneth Burke (1973) observed that the individual is ...