The study was conducted to determining the impact of Corporate Image on Customer loyalty. The stu... more The study was conducted to determining the impact of Corporate Image on Customer loyalty. The study was conducted to identify and establish the relationship between corporate image and customer loyalty The study was casual in nature and survey method will be used for data collection. For the study of this research work non probability sampling technique was used on 200 respondents. The final results of analysis confirmed that there is strong and significant positive relationship between corporate image and customer loyalty. In other words, if corporate image is high, the customer loyalty for that brand would also be high. IndexTerms – Corporate Image, Customer Loyalty. 1.INTRODUCTION Corporate image is an important tool for any successful company to protect its market share among the competitors and to get high level of profits through retained customers, obviously the customers are directed to buy goods and services from a company with good corporate image to reduce the decision ma...
The study was conducted to determining the impact of Corporate Image on Customer loyalty. The stu... more The study was conducted to determining the impact of Corporate Image on Customer loyalty. The study was conducted to identify and establish the relationship between corporate image and customer loyalty The study was casual in nature and survey method will be used for data collection. For the study of this research work non probability sampling technique was used on 200 respondents. The final results of analysis confirmed that there is strong and significant positive relationship between corporate image and customer loyalty. In other words, if corporate image is high, the customer loyalty for that brand would also be high. IndexTerms – Corporate Image, Customer Loyalty. 1.INTRODUCTION Corporate image is an important tool for any successful company to protect its market share among the competitors and to get high level of profits through retained customers, obviously the customers are directed to buy goods and services from a company with good corporate image to reduce the decision ma...
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