The silver lining effect predicts that segregating a small gain from a larger loss results in gre... more The silver lining effect predicts that segregating a small gain from a larger loss results in greater psychological value than does integrating them into a smaller loss. Using a generic prospect theory value function, we formalize this effect and derive conditions under which it should occur. We show analytically that there exists a threshold such that segregation is optimal for
In most marketing experiments, managerial decisions are not based directly on the estimates of th... more In most marketing experiments, managerial decisions are not based directly on the estimates of the parameters but rather on functions of these estimates. For example, many managerial decisions are driven by whether or not a feature is valued more than the price the consumer will be asked to pay. In other cases, some managerial decisions are weighed more heavily than
In response to the need for more rapid and iterative feedback on customer preferences, researcher... more In response to the need for more rapid and iterative feedback on customer preferences, researchers are developing new web-based conjoint analysis methods that adapt the design of conjoint questions based on a respondent’s answers to previous questions. Adapting within a respondent is a difficult dy-namic optimization problem and until recently adaptive conjoint analysis (ACA) was the dominant method available for addressing this adaptation. In this paper we apply and test a new polyhedral method that uses “interior-point” math programming techniques. This method is benchmarked against both ACA and an efficient non-adaptive design (Fixed). Over 300 respondents were randomly assigned to different experimental conditions and were asked to complete a web-based conjoint exercise. The conditions varied based on the design of the con-joint exercise. Respondents in one group completed a conjoint exercise designed using the ACA method, respondents in another group completed an exercise desig...
ABSTRACT ,Social commerce,and social shopping websites are growing in number and gaining in popul... more ABSTRACT ,Social commerce,and social shopping websites are growing in number and gaining in popularity among consumers. Broadly defined, social commerce and social shopping concepts allow consumers,to participate in Internet-based retailing and to interact with each other in the process, with social commerce involving social interactions between sellers and social shopping involving social interactions between buyers. Th is paper examines the economic,value
ABSTRACT We report the results of a survey conducted in November 2014 in which 29 quantitative ma... more ABSTRACT We report the results of a survey conducted in November 2014 in which 29 quantitative marketing scholars from around the world reflected on the present and future of their field. The survey focused on substantive areas, methods and tools, practical and managerial relevance, doctoral training, and promotion and tenure. The results of the survey revealed several general insights on the challenges and opportunities faced by the field of quantitative marketing research.
... 4 Goldenberg, Lowengart and Shapira (2009) recently showed that a continuous-time version of ... more ... 4 Goldenberg, Lowengart and Shapira (2009) recently showed that a continuous-time version of this hazard rate converges to the hazard rate of the Mixed Influence Model if each adopter has the same influence on each potential adopter. ...
The silver lining effect predicts that segregating a small gain from a larger loss results in gre... more The silver lining effect predicts that segregating a small gain from a larger loss results in greater psychological value than does integrating them into a smaller loss. Using a generic prospect theory value function, we formalize this effect and derive conditions under which it should occur. We show analytically that there exists a threshold such that segregation is optimal for
In most marketing experiments, managerial decisions are not based directly on the estimates of th... more In most marketing experiments, managerial decisions are not based directly on the estimates of the parameters but rather on functions of these estimates. For example, many managerial decisions are driven by whether or not a feature is valued more than the price the consumer will be asked to pay. In other cases, some managerial decisions are weighed more heavily than
In response to the need for more rapid and iterative feedback on customer preferences, researcher... more In response to the need for more rapid and iterative feedback on customer preferences, researchers are developing new web-based conjoint analysis methods that adapt the design of conjoint questions based on a respondent’s answers to previous questions. Adapting within a respondent is a difficult dy-namic optimization problem and until recently adaptive conjoint analysis (ACA) was the dominant method available for addressing this adaptation. In this paper we apply and test a new polyhedral method that uses “interior-point” math programming techniques. This method is benchmarked against both ACA and an efficient non-adaptive design (Fixed). Over 300 respondents were randomly assigned to different experimental conditions and were asked to complete a web-based conjoint exercise. The conditions varied based on the design of the con-joint exercise. Respondents in one group completed a conjoint exercise designed using the ACA method, respondents in another group completed an exercise desig...
ABSTRACT ,Social commerce,and social shopping websites are growing in number and gaining in popul... more ABSTRACT ,Social commerce,and social shopping websites are growing in number and gaining in popularity among consumers. Broadly defined, social commerce and social shopping concepts allow consumers,to participate in Internet-based retailing and to interact with each other in the process, with social commerce involving social interactions between sellers and social shopping involving social interactions between buyers. Th is paper examines the economic,value
ABSTRACT We report the results of a survey conducted in November 2014 in which 29 quantitative ma... more ABSTRACT We report the results of a survey conducted in November 2014 in which 29 quantitative marketing scholars from around the world reflected on the present and future of their field. The survey focused on substantive areas, methods and tools, practical and managerial relevance, doctoral training, and promotion and tenure. The results of the survey revealed several general insights on the challenges and opportunities faced by the field of quantitative marketing research.
... 4 Goldenberg, Lowengart and Shapira (2009) recently showed that a continuous-time version of ... more ... 4 Goldenberg, Lowengart and Shapira (2009) recently showed that a continuous-time version of this hazard rate converges to the hazard rate of the Mixed Influence Model if each adopter has the same influence on each potential adopter. ...
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Papers by Olivier Toubia