Competitive fishing is a global phenomenon covering thousands of fishing contests annually. We studied the experiential value of angling competitions from the participants’ point of view by using an online survey data among Finnish... more
Competitive fishing is a global phenomenon covering thousands of fishing contests annually. We studied the experiential value of angling competitions from the participants’ point of view by using an online survey data among Finnish anglers who had been on an overnight angling competition trip within the last two years. The theory of consumption values is used as the basis for our theoretical framework, including functional, social, emotional, epistemic, and conditional value, while togetherness was suggested as the sixth value dimension. The value dimensions were measured with 45 variables. We used principal component and cluster analyses to identify three value-based clusters among respondents: Wellbeing seekers, Family-oriented competitors, and Novelty seekers. Novelty seekers were the youngest and least experienced group who are looking for novelty and they want to learn new things in competitive angling. Family-oriented competitors were the oldest and most experienced in competi...
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Importance of senior travellers as travel segment for the tourism industry increases continuously as the number of pensioners increases. These new senior travellers differ from earlier generations in many ways, one being increasing use of... more
Importance of senior travellers as travel segment for the tourism industry increases continuously as the number of pensioners increases. These new senior travellers differ from earlier generations in many ways, one being increasing use of Information and Communication Technologies as part of their information search process. This study examines senior travellers as users of online travel services such as websites. A qualitative approach is chosen to provide insights into the topic and nine Finnish pensioners are interviewed. The results are analysed using content analysis. The results show that the senior travellers are a very heterogeneous segment regarding online travel services. However, there is no special marketing or website design that senior travellers really need but a good website also caters for the needs of younger as well as older consumers. More attention has to be paid to use of pictures and colours on websites as well as instructions.