Thesis Chapters by Robson Kumode Wodevotzky
Tese de doutorado, 2021
Esta tese se propõe a analisar o ambiente comunicacional criado pelos webvídeos, audiovisuais pro... more Esta tese se propõe a analisar o ambiente comunicacional criado pelos webvídeos, audiovisuais produzidos especificamente para/na web, com o objetivo de investigar como as abstrações da espacialidade e da corporeidade nas redes alteram as maneiras de vinculações e constroem uma nova imagem de tempo, um tempo suspenso, e como essa imagem reverbera nos processos de criação dos webvídeos. Para tanto, o corpus da pesquisa é composto por webvídeos dos produtores Felipe Neto, Kéfera Buchmann e Whindersson Nunes, e pelas plataformas Youtube, Instagram e Tik Tok. Esses produtores tornaram-se figuras populares no Brasil a partir da segunda década do presente século e transitam seus conteúdos nas plataformas selecionadas. A pesquisa parte da hipótese de que esses audiovisuais possuem estratégias temporais que reverberam a temporalidade do ambiente e procuram apreender os interatores, abstraindo seus corpos e espacialidade circundante e, assim, retroalimentando e sustentando a imagem do tempo suspenso em processos de criação de imagens esvaziadas e em eco; por outro lado, esses processos podem ser ecológicos, ao resgatar a genealogia das imagens a partir da reconstrução em repetição dessas mesmas imagens e seus ambientes. Analisaremos o corpus numa investigação das dinâmicas das plataformas e elementos utilizados na construção dos webvídeos que potencialmente impactam nas relações temporais deste ambiente. A base teórico-metodológica fundamental consiste nas obras de Norval Baitello Junior, com sua teoria da imagem; de Vilém Flusser, sobre a escalada da abstração; de Norbert Elias e Hans Blumenberg, sobre o tempo; de Vicente Romano, em sua elaboração de uma ecologia da comunicação; de Sören Kierkegaard, com o conceito de repetição; e de Lucia Leão e Eugênio Trivinho, em seus trabalhos sobre cibercultura.
Palavras-chave: Webvídeos, Vínculos interativos, Iconofagia, Imagem, Tempo Suspenso.
This thesis proposes to analyze the communication environment created by the webvideos, audiovisual produced specifically to/on the web, with the aim of investigating how the abstractions of spatiality and corporeality on the web change the ways of binding and build a new time image, a suspended time, and how this image reverberates in the creation processes of the webvideos. Therefore, the research corpus is composed by webvideos of the producers Felipe Neto, Kéfera Buchmann and Whindersson Nunes and by the platforms Youtube, Instagram and Tik Tok. These producers have become public figures in Brazil since the second decade of the current century and their content is released in the selected platforms. The research starts from the hypothesis that these audiovisuals have time strategies that reverberate the environmental temporality and seek to apprehend the interactors, abstracting their bodies and surrounding spatiality and, thereby, feeding back and sustaining the suspended time image in the creation processes of emptied images and in echo; on the other hand, these processes may be ecological, retrieving the image genealogy from the reconstruction in repetition of these images and their environments. The corpus will be analysed in order to investigate the dynamics of the platforms and elements used in the making of the webvideos that can potentially impact the temporal relations of this environment. The primal theoretical-methodological basis consists of Norval Baitello Junior’s work, with his image theory; Vilém Flusser, regarding the escalation of abstraction; Norbert Elias and Hans Blumenberg, about the time; Vicente Romano, in its elaboration of a communication ecology; Sören Kierkegaard, with the repetition concept; and Lucia Leão e Eugênio Trivinho, with their works about cyberculture.
Keywords: Webvideos, Interactive bonds, iconophagy, Image, Suspended time.
Dissertação de mestrado, 2015
Este trabalho propõe analisar o ambiente sociocultural das webséries, audiovisuais ficcionais ser... more Este trabalho propõe analisar o ambiente sociocultural das webséries, audiovisuais ficcionais seriados produzidos especificamente para a web, no contexto cibercultural. A plataforma Youtube e os produtos audiovisuais dos canais Porta dos Fundos e canal8KA constituem o corpus da presente pesquisa e estão entre as propostas lançadas a partir da segunda década do século XXI para construir um hábito de visualização de produtos audiovisuais ficcionais na web através da serialidade. O consumo e a produção de vídeos e séries no ambiente web traz características específicas do meio, como a rivalidade com outros catalisadores de atenção disputando espaço na mesma janela, o uso de ferramentas interativas e a facilitação na criação e circulação de audiovisuais. O objetivo é identificar as reverberações socioculturais surgidas neste ambiente: como se comportam os interatores com relação às webséries e vice-versa, uma vez que num pensamento ambiental os movimentos sociais impactam nos produtos e o contrário também. A hipótese trabalhada é de que o ambiente das webséries, através de estratégias de aceleração, interação e ritualização pela repetição, leva o interator – usuário, receptor e espectador simultaneamente - a uma suspensão espaço-temporal, com a aceleração temporal e a obliteração do mundo pelo excesso de imagens, interativas ou não. Metodologicamente, analisaremos o corpus numa investigação das ferramentas disponíveis e linguagens utilizadas que potencialmente impactam nas relações socioculturais desse ambiente. A base teórico-metodológica fundamental da pesquisa consiste nas obras de Norval Baitello e Vilém Flusser sobre imagem e ambientes culturais, em Umberto Eco sobre serialidade e narrativa, em Arlindo Machado sobre histórico e consumo audiovisual e em Eugênio Trivinho sobre cibercultura.
This research aims to analyze the sociocultural environment of the webseries, fictional serial audiovisuals produced specifically for the web, in the cybercultural context. The platform Youtube and the audiovisual content of the channels Porta dos Fundos and canal8KA compose the corpus of this research and are among the proposition released from the second decade of the XXI century to build a viewing habit of fictional audiovisual products on the web through serialily. The consumption and production of videos and series on the web provides specific characteristics of this environment, such as the rivalry with other attention catalyzers fighting for space on the same window, the use of interactive tools, and the facilitation in the criation and circulation of audiovisuals. The goal is to identify the sociocultural reverberations that have emerged in this environment: how the interactors behave regarding webseries and vice versa, once that in an environmental thinking the social movements impact the products and so does the opposite. The hypothesis is that the webseries environment, through the strategies of acceleration, interaction and ritualisation by repetition brings the interactor – user, simultaneously receiver and viewer – to a time and space suspension with the temporal acceleration and the obliteration of the world by excessive images, interactive or not. Methodologically, we will analyse the corpus, investigating the available tools and used languages that potentially impact the sociocultural relations in this environment. The theorical- methodological funtamental basis of this research consists in the works of Norval Baitello and Villém Flusser about image and cultural environments, Umberto Eco about seriality and narrative, Arlindo Machado about audiovisual history and its consumption and Eugênio Trivinho about cyberculture.
Papers by Robson Kumode Wodevotzky
Novos Olhares, 2020
Dublagem é a substituição de diálogos da faixa sonora original pela voz de atores (dubladores) em... more Dublagem é a substituição de diálogos da faixa sonora original pela voz de atores (dubladores) em outro idioma, que pretendem sincronizar o novo som na imagem pré-existente sem que haja alteração na construção de sentido da obra. O presente artigo procura cartografar os elementos constitutivos dos processos de criação do dublador e introduzir uma reflexão sobre a dinâmica de repetição do intérprete, em seus aspectos formais e imaginativos, sob a luz dos processos de preparação do ator de Constantin Stanislavski, da teoria da imagem de Norval Baitello Jr. e do conceito de repetição trabalhado por Sören Kierkegaard.
Dubbing is the replacement of dialogues in an audiovisual original soundtrack by the voice of actors (dubbers) in another language, who wants to synchronize the new sound in the pre-existing image without changing the meaning construction of the original product. This article seeks to map the constituent elements of the voice actor's processes of creation and to introduce a reflection on the performance's repetition, in its formal and imaginative aspects, in the light of Constantin Stanislavski's actor preparation processes, Norval Baitello Jr.'s theory of image, and the concept of repetition worked by Sören Kierkegaard.
Revista Paulus de Comunicação, 2020
Com a emergência e o fortalecimento da web, surgem os webvídeos, audiovisuais feitos especificame... more Com a emergência e o fortalecimento da web, surgem os webvídeos, audiovisuais feitos especificamente para a exibição e o compartilhamento nesse ambiente. O objetivo deste artigo é identificar os mecanismos de poder dos webvídeos que, com o uso de velocidade e interatividade, levam interatores a um movimento de apreensão pelos audiovisuais e suspensão de suas corporeidades e espaço geográfico circundante concreto. Tentaremos demonstrar, à luz de Vilém Flusser, que os interatores consumindo são consumidos, e procurando interagir são dispersos.
XI ABCiber, 2018
Este trabalho aborda o ambiente da web, sobretudo em seus aspectos que procuram abstrair a corpor... more Este trabalho aborda o ambiente da web, sobretudo em seus aspectos que procuram abstrair a corporeidade e a espacialidade de seus interatores para apreendê-los em um movimento labiríntico que estimula o consumo e a produção de novas imagens; neste contexto, há um deslocamento temporal para um tempo proposto pelas imagens, uma suspensão temporal, que reverbera nos processos criativos que, retroalimentados, sustentam e normalizam a lógica do ambiente. O objetivo deste trabalho é investigar como a iconofagia e a imagem do tempo suspenso reverberam nos processos de criação hodiernos, com a crescente utilização de dispositivos digitais em rede, em um fluxo hiper-emissivo e como eco, e suas devidas implicações. Para tanto, utilizaremos como quadro teórico central a teoria da imagem de Norval Baitello Jr, a mediosfera de Malena Contrera, o sistema das ideias descrito por Edgar Morin e os conceitos sobre o ambiente cibercultural de Eugenio Trivinho.
VI Comcult, 2018
Este artigo investiga a ferramenta story do Instagram, especialmente em seu formato live, para ap... more Este artigo investiga a ferramenta story do Instagram, especialmente em seu formato live, para apontar possíveis desdobramentos da compulsão pela emissão de imagens através de dispositivos digitais em rede no entendimento do tempo e nos processos de criação. Para tanto, abordaremos o objeto através de uma aproximação dos conceitos de iconofagia, de Norval Baitello Jr., e de Pathosformel, trabalhado por Aby Warburg.
This article will investigate the story tool of Instagram, specially the live format, to point out possible consequences of the compulsion for images emission through digital devices in network in the time understanding and in the creative processes. We will approach the object through an approximation of the concepts of iconofagy by Norval Baitello Jr., and Aby Warburg's Pathosformel.
PROART – Revista de Artes, Arquitetura, Comunicação e Design, 2019
As webséries são construídas em um ambiente de produções audiovisuais com a participação direta d... more As webséries são construídas em um ambiente de produções audiovisuais com a participação direta de interatores, que não apenas consumirão estes produtos, mas participarão de sua co-produção. Tal dinâmica de produção e consumo das webséries cria movimentos de “carência” e “saciedade” nas vivências oferecidas. Analisamos no presente artigo as implicações deste movimento contínuo, sugerindo que ocorre um mecanismo viciante, em um ambiente de repetição, que proporciona diferentes formas de fagias.
The webseries are built in an environment of audio- visual production, with the direct participation of interactors, who will not only consume these products, but will take part in their co-production. Such dynamics of production and consumption of the webseries creates movements of “grace” and “satiety” for the experiences offered. In this paper we analyze the implications of this continuous movement, suggesting that an addictive mechanism occurs in a repetitive environment that provides different forms of phages.
V Comcult, 2015
Este trabalho procura analisar o ambiente dos webvídeos, destacando duas de suas principais carac... more Este trabalho procura analisar o ambiente dos webvídeos, destacando duas de suas principais características: a velocidade e a interatividade. A exibição de vídeos na web traz características específicas como a rivalidade com outros catalisadores de atenção que disputam espaço na mesma janela, o que aumenta a velocidade dos produtos, e a busca constante por interação, seja com o vídeo ou através dele. Destarte, quais são os impactos causados pela velocidade e interatividade no consumo dos webvídeos? Para tentar responder o questionamento, analisaremos o objeto à luz de Eugênio Trivinho, Norval Baitello Junior e Vilém Flusser.
Revista Mais Dados, 2019
Neste artigo analisaremos o processo de criação do episódio Nosedive, da terceira temporada da sé... more Neste artigo analisaremos o processo de criação do episódio Nosedive, da terceira temporada da série Black Mirror, produzida pela plataforma de streaming Netflix. O objetivo foi identificar os elementos presentes na composição do audiovisual que reverberam e criticam as maneiras de interagir por imagens nas redes, frutos dos novos dispositivos tecnológicos, que estão reconfigurando o modus vivendi sociocultural hodierno. Passaremos pelos processos e a maneira em que o roteiro foi construído, a forma em que os meios tecnológicos permitem uma exploração da exposição do indivíduo e, por último, serão discutidas as características da imagem que construímos nas redes sociais.
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Thesis Chapters by Robson Kumode Wodevotzky
Palavras-chave: Webvídeos, Vínculos interativos, Iconofagia, Imagem, Tempo Suspenso.
This thesis proposes to analyze the communication environment created by the webvideos, audiovisual produced specifically to/on the web, with the aim of investigating how the abstractions of spatiality and corporeality on the web change the ways of binding and build a new time image, a suspended time, and how this image reverberates in the creation processes of the webvideos. Therefore, the research corpus is composed by webvideos of the producers Felipe Neto, Kéfera Buchmann and Whindersson Nunes and by the platforms Youtube, Instagram and Tik Tok. These producers have become public figures in Brazil since the second decade of the current century and their content is released in the selected platforms. The research starts from the hypothesis that these audiovisuals have time strategies that reverberate the environmental temporality and seek to apprehend the interactors, abstracting their bodies and surrounding spatiality and, thereby, feeding back and sustaining the suspended time image in the creation processes of emptied images and in echo; on the other hand, these processes may be ecological, retrieving the image genealogy from the reconstruction in repetition of these images and their environments. The corpus will be analysed in order to investigate the dynamics of the platforms and elements used in the making of the webvideos that can potentially impact the temporal relations of this environment. The primal theoretical-methodological basis consists of Norval Baitello Junior’s work, with his image theory; Vilém Flusser, regarding the escalation of abstraction; Norbert Elias and Hans Blumenberg, about the time; Vicente Romano, in its elaboration of a communication ecology; Sören Kierkegaard, with the repetition concept; and Lucia Leão e Eugênio Trivinho, with their works about cyberculture.
Keywords: Webvideos, Interactive bonds, iconophagy, Image, Suspended time.
This research aims to analyze the sociocultural environment of the webseries, fictional serial audiovisuals produced specifically for the web, in the cybercultural context. The platform Youtube and the audiovisual content of the channels Porta dos Fundos and canal8KA compose the corpus of this research and are among the proposition released from the second decade of the XXI century to build a viewing habit of fictional audiovisual products on the web through serialily. The consumption and production of videos and series on the web provides specific characteristics of this environment, such as the rivalry with other attention catalyzers fighting for space on the same window, the use of interactive tools, and the facilitation in the criation and circulation of audiovisuals. The goal is to identify the sociocultural reverberations that have emerged in this environment: how the interactors behave regarding webseries and vice versa, once that in an environmental thinking the social movements impact the products and so does the opposite. The hypothesis is that the webseries environment, through the strategies of acceleration, interaction and ritualisation by repetition brings the interactor – user, simultaneously receiver and viewer – to a time and space suspension with the temporal acceleration and the obliteration of the world by excessive images, interactive or not. Methodologically, we will analyse the corpus, investigating the available tools and used languages that potentially impact the sociocultural relations in this environment. The theorical- methodological funtamental basis of this research consists in the works of Norval Baitello and Villém Flusser about image and cultural environments, Umberto Eco about seriality and narrative, Arlindo Machado about audiovisual history and its consumption and Eugênio Trivinho about cyberculture.
Papers by Robson Kumode Wodevotzky
Dubbing is the replacement of dialogues in an audiovisual original soundtrack by the voice of actors (dubbers) in another language, who wants to synchronize the new sound in the pre-existing image without changing the meaning construction of the original product. This article seeks to map the constituent elements of the voice actor's processes of creation and to introduce a reflection on the performance's repetition, in its formal and imaginative aspects, in the light of Constantin Stanislavski's actor preparation processes, Norval Baitello Jr.'s theory of image, and the concept of repetition worked by Sören Kierkegaard.
This article will investigate the story tool of Instagram, specially the live format, to point out possible consequences of the compulsion for images emission through digital devices in network in the time understanding and in the creative processes. We will approach the object through an approximation of the concepts of iconofagy by Norval Baitello Jr., and Aby Warburg's Pathosformel.
The webseries are built in an environment of audio- visual production, with the direct participation of interactors, who will not only consume these products, but will take part in their co-production. Such dynamics of production and consumption of the webseries creates movements of “grace” and “satiety” for the experiences offered. In this paper we analyze the implications of this continuous movement, suggesting that an addictive mechanism occurs in a repetitive environment that provides different forms of phages.
Palavras-chave: Webvídeos, Vínculos interativos, Iconofagia, Imagem, Tempo Suspenso.
This thesis proposes to analyze the communication environment created by the webvideos, audiovisual produced specifically to/on the web, with the aim of investigating how the abstractions of spatiality and corporeality on the web change the ways of binding and build a new time image, a suspended time, and how this image reverberates in the creation processes of the webvideos. Therefore, the research corpus is composed by webvideos of the producers Felipe Neto, Kéfera Buchmann and Whindersson Nunes and by the platforms Youtube, Instagram and Tik Tok. These producers have become public figures in Brazil since the second decade of the current century and their content is released in the selected platforms. The research starts from the hypothesis that these audiovisuals have time strategies that reverberate the environmental temporality and seek to apprehend the interactors, abstracting their bodies and surrounding spatiality and, thereby, feeding back and sustaining the suspended time image in the creation processes of emptied images and in echo; on the other hand, these processes may be ecological, retrieving the image genealogy from the reconstruction in repetition of these images and their environments. The corpus will be analysed in order to investigate the dynamics of the platforms and elements used in the making of the webvideos that can potentially impact the temporal relations of this environment. The primal theoretical-methodological basis consists of Norval Baitello Junior’s work, with his image theory; Vilém Flusser, regarding the escalation of abstraction; Norbert Elias and Hans Blumenberg, about the time; Vicente Romano, in its elaboration of a communication ecology; Sören Kierkegaard, with the repetition concept; and Lucia Leão e Eugênio Trivinho, with their works about cyberculture.
Keywords: Webvideos, Interactive bonds, iconophagy, Image, Suspended time.
This research aims to analyze the sociocultural environment of the webseries, fictional serial audiovisuals produced specifically for the web, in the cybercultural context. The platform Youtube and the audiovisual content of the channels Porta dos Fundos and canal8KA compose the corpus of this research and are among the proposition released from the second decade of the XXI century to build a viewing habit of fictional audiovisual products on the web through serialily. The consumption and production of videos and series on the web provides specific characteristics of this environment, such as the rivalry with other attention catalyzers fighting for space on the same window, the use of interactive tools, and the facilitation in the criation and circulation of audiovisuals. The goal is to identify the sociocultural reverberations that have emerged in this environment: how the interactors behave regarding webseries and vice versa, once that in an environmental thinking the social movements impact the products and so does the opposite. The hypothesis is that the webseries environment, through the strategies of acceleration, interaction and ritualisation by repetition brings the interactor – user, simultaneously receiver and viewer – to a time and space suspension with the temporal acceleration and the obliteration of the world by excessive images, interactive or not. Methodologically, we will analyse the corpus, investigating the available tools and used languages that potentially impact the sociocultural relations in this environment. The theorical- methodological funtamental basis of this research consists in the works of Norval Baitello and Villém Flusser about image and cultural environments, Umberto Eco about seriality and narrative, Arlindo Machado about audiovisual history and its consumption and Eugênio Trivinho about cyberculture.
Dubbing is the replacement of dialogues in an audiovisual original soundtrack by the voice of actors (dubbers) in another language, who wants to synchronize the new sound in the pre-existing image without changing the meaning construction of the original product. This article seeks to map the constituent elements of the voice actor's processes of creation and to introduce a reflection on the performance's repetition, in its formal and imaginative aspects, in the light of Constantin Stanislavski's actor preparation processes, Norval Baitello Jr.'s theory of image, and the concept of repetition worked by Sören Kierkegaard.
This article will investigate the story tool of Instagram, specially the live format, to point out possible consequences of the compulsion for images emission through digital devices in network in the time understanding and in the creative processes. We will approach the object through an approximation of the concepts of iconofagy by Norval Baitello Jr., and Aby Warburg's Pathosformel.
The webseries are built in an environment of audio- visual production, with the direct participation of interactors, who will not only consume these products, but will take part in their co-production. Such dynamics of production and consumption of the webseries creates movements of “grace” and “satiety” for the experiences offered. In this paper we analyze the implications of this continuous movement, suggesting that an addictive mechanism occurs in a repetitive environment that provides different forms of phages.