Islamic hotels are an interesting offer in order to increase innovation in the field of tourism. ... more Islamic hotels are an interesting offer in order to increase innovation in the field of tourism. However, Islamic hotels are also still something unfamiliar to some people. Among the many options for creating a promising business in the field of tourism, Islamic hotels are a new breakthrough to be chosen. This study aims to determine the marketing strategy at the Mira Syariah hotel in Cirebon. The research method used in this research is descriptive elsploratif. According to Sugiyono (2017) Exploratory descriptive research is research with a method to describe a research result, but the results of the description are not used to make more general conclusions. This research seeks to know and understand the strategic management of Mira Syariah Hotel. The data processing method used is the IFAS, EFAS, and SWOT Matrix. The results of this study indicate that the position of Hotel Mira Syariah Cirebon is in the position of kudaran I so that it shows a very favorable situation for the company to carry out an aggressive / growth strategy. By setting affordable prices, improving the quality of service, and maximizing existing facilities and locations by conducting continuous promotions.
Islamic hotels are an interesting offer in order to increase innovation in the field of tourism. ... more Islamic hotels are an interesting offer in order to increase innovation in the field of tourism. However, Islamic hotels are also still something unfamiliar to some people. Among the many options for creating a promising business in the field of tourism, Islamic hotels are a new breakthrough to be chosen. This study aims to determine the marketing strategy at the Mira Syariah hotel in Cirebon. The research method used in this research is descriptive elsploratif. According to Sugiyono (2017) Exploratory descriptive research is research with a method to describe a research result, but the results of the description are not used to make more general conclusions. This research seeks to know and understand the strategic management of Mira Syariah Hotel. The data processing method used is the IFAS, EFAS, and SWOT Matrix. The results of this study indicate that the position of Hotel Mira Syariah Cirebon is in the position of kudaran I so that it shows a very favorable situation for the company to carry out an aggressive / growth strategy. By setting affordable prices, improving the quality of service, and maximizing existing facilities and locations by conducting continuous promotions.
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