Trust is one of the most important ongoing topics in social capital research and its importance has long been emphasized by social and political theorists from Locke and Tocqueville to Putnam and civil society’s theorists. The present... more
Trust is one of the most important ongoing topics in social capital research and its importance has long been emphasized by social and political theorists from Locke and Tocqueville to Putnam and civil society’s theorists. The present research seeks to study the impact of media consumption (local and satellite televisions) on the social trust.
The universe of the study was all of the enrolled students of Mazandaran University which 400 students through proportionate stratified sampling method have been selected as sample of the study. The required data has been gathered by self administered questionnaire and data were analyzed via SPSS software.
Research findings indicate that while there is no significant relationship between watching local TV and social trust, watching satellite TV is related to social trust, negatively. Furthermore, there is positive relationship between watching local TV and the participation in voluntary associations, positive attitude towards law administration and justice feeling, but watching satellite TV has negative relationship with the participation in voluntary associations, reciprocity norms, and justice feelings, as well as positive relationship with opportunism. Moreover, some variables such as the participation in voluntary associations, reciprocity norms, positive attitude toward law administration, and justice feeling all were positively, and opportunism was negatively related to social trust.
In addition, the results of multiple regression analysis indicate that after the variable of justice feeling which has the most significant impact on the social trust, the variables of reciprocity norms and opportunism are placed in the next rankings.
The universe of the study was all of the enrolled students of Mazandaran University which 400 students through proportionate stratified sampling method have been selected as sample of the study. The required data has been gathered by self administered questionnaire and data were analyzed via SPSS software.
Research findings indicate that while there is no significant relationship between watching local TV and social trust, watching satellite TV is related to social trust, negatively. Furthermore, there is positive relationship between watching local TV and the participation in voluntary associations, positive attitude towards law administration and justice feeling, but watching satellite TV has negative relationship with the participation in voluntary associations, reciprocity norms, and justice feelings, as well as positive relationship with opportunism. Moreover, some variables such as the participation in voluntary associations, reciprocity norms, positive attitude toward law administration, and justice feeling all were positively, and opportunism was negatively related to social trust.
In addition, the results of multiple regression analysis indicate that after the variable of justice feeling which has the most significant impact on the social trust, the variables of reciprocity norms and opportunism are placed in the next rankings.
