British Journal of Management and Marketing Studies
This study acknowledges the relationships between customer relationship management, innovation ca... more This study acknowledges the relationships between customer relationship management, innovation capability, and firm performance in the context of small and medium-sized enterprises. Research on the direct relationship between customer relationships and firm performance is sparse, particularly in Plateau State. This essay's goal is to investigate these connections. The research design was mixed-method. Data from 10 participants in the field study was collected through one-on-one personal interviews. The data was extracted, categorized, and cross-examined using content analysis. A questionnaire was created for the quantitative method, and information was gathered from 286 owners and managers of SMEs in Plateau State. The partial least square structural equation modeling method was used to analyze the data. Results from this field research and investigation confirmed these connections, contributed to the body of literature, and showed that innovative capability mediates the relatio...
The International Journal of Business and Management, 2018
This paper examined the impact of marketing skills for sustainable development of small and mediu... more This paper examined the impact of marketing skills for sustainable development of small and medium scale enterprises Plateau State, North Central Nigeria. The study uses the descriptive survey research design approach with the Marketing Skills Assessment Questionnaire (MSAQ) developed by the researchers as the instrument for data collection. A total of 205 questionnaires were administered out to respondents and out of the number, one hundred and ninety-five were filled and returned by the randomly samples respondents in the study area. A four point rating scale of Strongly Agree (SA), Agree (A), Strongly Disagree (SD) and Disagree (D) was used for data collection. Mean rating of 2.50 and above forms the decision rule for either accepting and below 2.50 from the decision for rejecting an item. Data were analyzed using mean and standard deviation; the hypotheses were tested using t-test statistics. The findings of the study revealed that most of SMEs in the state do not have the requi...
The International Journal of Business and Management, 2018
This paper examined the impact of marketing skills for sustainable development of small and mediu... more This paper examined the impact of marketing skills for sustainable development of small and medium scale enterprises Plateau State, North Central Nigeria. The study uses the descriptive survey research design approach with the Marketing Skills Assessment Questionnaire (MSAQ) developed by the researchers as the instrument for data collection. A total of 205 questionnaires were administered out to respondents and out of the number, one hundred and ninety-five were filled and returned by the randomly samples respondents in the study area. A four point rating scale of Strongly Agree (SA), Agree (A), Strongly Disagree (SD) and Disagree (D) was used for data collection. Mean rating of 2.50 and above forms the decision rule for either accepting and below 2.50 from the decision for rejecting an item. Data were analyzed using mean and standard deviation; the hypotheses were tested using t-test statistics. The findings of the study revealed that most of SMEs in the state do not have the requi...
British Journal of Management and Marketing Studies
This study acknowledges the relationships between customer relationship management, innovation ca... more This study acknowledges the relationships between customer relationship management, innovation capability, and firm performance in the context of small and medium-sized enterprises. Research on the direct relationship between customer relationships and firm performance is sparse, particularly in Plateau State. This essay's goal is to investigate these connections. The research design was mixed-method. Data from 10 participants in the field study was collected through one-on-one personal interviews. The data was extracted, categorized, and cross-examined using content analysis. A questionnaire was created for the quantitative method, and information was gathered from 286 owners and managers of SMEs in Plateau State. The partial least square structural equation modeling method was used to analyze the data. Results from this field research and investigation confirmed these connections, contributed to the body of literature, and showed that innovative capability mediates the relatio...
The International Journal of Business and Management, 2018
This paper examined the impact of marketing skills for sustainable development of small and mediu... more This paper examined the impact of marketing skills for sustainable development of small and medium scale enterprises Plateau State, North Central Nigeria. The study uses the descriptive survey research design approach with the Marketing Skills Assessment Questionnaire (MSAQ) developed by the researchers as the instrument for data collection. A total of 205 questionnaires were administered out to respondents and out of the number, one hundred and ninety-five were filled and returned by the randomly samples respondents in the study area. A four point rating scale of Strongly Agree (SA), Agree (A), Strongly Disagree (SD) and Disagree (D) was used for data collection. Mean rating of 2.50 and above forms the decision rule for either accepting and below 2.50 from the decision for rejecting an item. Data were analyzed using mean and standard deviation; the hypotheses were tested using t-test statistics. The findings of the study revealed that most of SMEs in the state do not have the requi...
The International Journal of Business and Management, 2018
This paper examined the impact of marketing skills for sustainable development of small and mediu... more This paper examined the impact of marketing skills for sustainable development of small and medium scale enterprises Plateau State, North Central Nigeria. The study uses the descriptive survey research design approach with the Marketing Skills Assessment Questionnaire (MSAQ) developed by the researchers as the instrument for data collection. A total of 205 questionnaires were administered out to respondents and out of the number, one hundred and ninety-five were filled and returned by the randomly samples respondents in the study area. A four point rating scale of Strongly Agree (SA), Agree (A), Strongly Disagree (SD) and Disagree (D) was used for data collection. Mean rating of 2.50 and above forms the decision rule for either accepting and below 2.50 from the decision for rejecting an item. Data were analyzed using mean and standard deviation; the hypotheses were tested using t-test statistics. The findings of the study revealed that most of SMEs in the state do not have the requi...
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