Dea Wemona Rahma

The development of information technology has transformed business model in most of major industry, including mass media industry. Republika, as one of national newspaper in Indonesia has embedded Information Technology (IT) in their strategy and capabilities of the company in response to the changes in customer’s behavior who mostly demand instant access to content, whenever and wherever. This study aimed to understand the impact of IT on business model changes in Republika’s strategy, capabilities, and values. The authors also focused on the analysis of IT impact, whether IT drives revenues growth, drives asset efficiency, drives cost savings, or create a virtuous cycle of innovation, productivity, and increasing returns. The research methodology used in this study is qualitative method through observation and literature study. The results concluded that IT has increased Republika’s online advertising revenue by 43% compared to online advertising through publishers based on Republika’s annual report. The use of social media has also resulted in a significant increase in Instagram audience by 164%. Whereas other social media platforms grow by 5-10%. Information Technology also facilitated efficiency in distributing Republika’s value propositions, costs savings in their core processes, and also generate new revenue streams (digital newspaper-Epaper).

Implementasi ERP menawarkan banyak keuntungan bagi perusahaan. Namun nyatanya tidak sedikit kegagalan proyek implementasi yang terjadi khususnya yang berkaitan dengan manajemen stakeholder. Program implementasi ERP pada PTPN XI terdiri dari beberapa proyek (multiple projects) yang belum tentu stakeholder pada tiap proyek sama. Semakin banyak stakeholder, semakin banyak pula sudut pandang yang harus diperhatikan oleh Project Management Office. Minimnya keterlibatan stakeholder dalam proyek dapat memunculkan permasalahan seperti timbul konflik yang disebabkan oleh perbedaan minat maupun perbedaan sudut pandang. Jika konflik terjadi maka akan berpengaruh terhadap waktu pengerjaan proyek, biaya, dan tentunya kualitas proyek. Metodologi penelitian yang digunakan berdasarkan pada PMBOK 5 dan teknik Stakeholder Analysis. Metode ini digunakan untuk mengidentifikasi dan mengelompokkan stakeholder Program Implementasi ERP ke dalam matrix power/interest. Kemudian dibuatlah strategi manajemen stakeholder yang disesuaikan dengan power dan interest tiap stakeholder. Hasil utama dari penelitian ini yaitu matrix pengelompokan stakeholder beserta rencana strategi manajemen stakeholdernya. Dengan adanya rencana strategi yang jelas diharapkan performa proyek akan meningkat.