Background: In this digital era, memes have changed the way Indonesian generation z communicates ... more Background: In this digital era, memes have changed the way Indonesian generation z communicates on social media. Purpose: To find out Generation Z's perspective on using memes and how they communicate on social media. Question: How do memes affect the way Indonesian generation z communicates on social media? Methods: We used online surveys for quantitative methods with data analysis using descriptive statistical techniques and interviews for qualitative methods with purposive sampling technique. The population is Generation Z, with the age range being 17-23 years and over. Our respondent in an online survey is 72 respondents and took 6 of them for an interview. Results: We found that memes have positive and negative effects on the way Indonesian generation z communicates on the Whatsapp, Instagram, Twitter, Line, and Telegram platforms used for various purposes such as conveying information, opinions, criticism, entertainment, and breaking the tense atmosphere. Recommendation: ...
Background: In this digital era, memes have changed the way Indonesian generation z communicates ... more Background: In this digital era, memes have changed the way Indonesian generation z communicates on social media. Purpose: To find out Generation Z's perspective on using memes and how they communicate on social media. Question: How do memes affect the way Indonesian generation z communicates on social media? Methods: We used online surveys for quantitative methods with data analysis using descriptive statistical techniques and interviews for qualitative methods with purposive sampling technique. The population is Generation Z, with the age range being 17-23 years and over. Our respondent in an online survey is 72 respondents and took 6 of them for an interview. Results: We found that memes have positive and negative effects on the way Indonesian generation z communicates on the Whatsapp, Instagram, Twitter, Line, and Telegram platforms used for various purposes such as conveying information, opinions, criticism, entertainment, and breaking the tense atmosphere. Recommendation: ...
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