Peran penting IKM dalam postur PDB Nasional merupakan hal yang perlu untuk menjadi perhatian berbagai pihak. Pada berbagai hasil kajian nasional Suistainability dan kebertahanan IKM berhubungan langsung dengan tingkat kesejahteraan... more
Peran penting IKM dalam postur PDB Nasional merupakan hal yang perlu untuk menjadi perhatian berbagai pihak. Pada berbagai hasil kajian nasional Suistainability dan kebertahanan IKM berhubungan langsung dengan tingkat kesejahteraan keuangan, Pandemi Covid yang masih berlangsung menjadi hambatan tersendiri khususnya bagi para pelaku industry kecil dan menengah (IKM) untuk dapat bertahan dan berkelanjutan dalam kondisi pasar yang penuh dengan ketidakpastian. Salah satu permasalahan pelaku usaha adalah pengetahuan dan pemahaman mengenai literasi keuangan, kemampuan untuk mengakses layanan dan pengelolaan keuangan diharapkan akan membawa pada kesejahteraan keuangan dan akses pada layanan jasa keuangan semakin mudah diakses yang berhubungan dengan investasi dan permodalan. Indeks Literasi serta Inklusi keuangan pada tahun 2019 menunjukan angka 38,03 % dan Indeks inklusi 76,19 %. Berkembangnya Industri jasa keuangan merupakan hal pokok dalam pertumbuhan ekonomi. Semakin banyaknya produ...
Research Interests:
Research Interests:
The digital economy requires all countries to participate in preparing for digital transformation. As a country in Southeast Asia, Indonesia must prepare for the era of global competition. In 2020, the Indonesian government launched a... more
The digital economy requires all countries to participate in preparing for digital transformation. As a country in Southeast Asia, Indonesia must prepare for the era of global competition. In 2020, the Indonesian government launched a digital transformation program with the vision of the ”Largest Digital Economy.” The digitalization of micro and small businesses in Indonesia is experiencing a slowdown due to the difficulty in adopting technology by MSME actors, and partly because of the COVID-19 pandemic. The focus of this research emphasizes the impact of the readiness of micro, small, and medium enterprises as individual decision-makers on the adoption of marketing technology. The Readiness Acceptance Model (TRAM) technology developed by Lin et al. (2007) utilized in this study explains that the impact of individual characteristics and experiences on their use and usefulness dominates the marketing technology decision-making process. The population of this study includes the micro...
Research Interests:
Research related to the effect of product turnover on the performance of companies in the industrial sector is still needed to do research and study in depth. This is needed because the developed sector, especially related to product... more
Research related to the effect of product turnover on the performance of companies in the industrial sector is still needed to do research and study in depth. This is needed because the developed sector, especially related to product rotation, has an important role in advancing the sustainability of the company. The research methodology in this research is descriptive quantitative using simple linear regression analysis and using SPSS v 23 and Amos v 23 software as a calculation tool through a measurement model using simple Linear Regression at 87 MSMEs in Sukabumi City. The results of this study indicate a positive effect of product turnover on the performance of Small and Medium Enterprises.