MBA holder with a credible track record of knowledge and expertise in Marketing. At present I am working at "Keya Cosmetics Ltd." as Export Officer. Phone: 01888818171 Address: Keya COsmetics Ltd. Jarun, Konabari, Gazipur.
Promotion is considered as one of the means used in order to spread and to increase the market sh... more Promotion is considered as one of the means used in order to spread and to increase the market share of the organization by increasing its competition against similar organizations in the market. Competition increased in the banking sector which makes it imperative for the banks to improve their promotion strategies with the strengthening of the competition. In the era of fierce competitive financial markets and the fastest growth of banking sector and other financial institutions, it is very tremendous task for banks to meet the demands of customers and to apply marketing techniques and strategies to attract, grow and retain customers and increase their volume of deposits.
Banking industry in Bangladesh up to now is leading the financial system. All of the
banks in Bangladesh are introducing new and new products to meet the dimensional
demands of customers. But only adoption of new products is not sufficient.
Customers should get the proper information about the products. For this Banks are
now emphasizing on proper marketing strategy. And of course in this aspect they are
applying different promotion mix. The aim of this study is to analyze the promotion mix to attract customers and to achieve the competitive advantage and their relationship as well as their impact on bank marketing performance of Jamuna Bank Limited.
The important findings help gather knowledge and understanding about the scenario of promotion mix and highlight elements that mostly influence the marketing of banking product and service. The contribution made by the study is to make clear understanding about the concept of marketing communication mix tools that will help managers to properly construct and design promotion program for marketing banking products and service with affordable price to satisfy their needs more effectively and efficiently through dynamic and innovative promotion strategies.
Promotion is considered as one of the means used in order to spread and to increase the market sh... more Promotion is considered as one of the means used in order to spread and to increase the market share of the organization by increasing its competition against similar organizations in the market. Competition increased in the banking sector which makes it imperative for the banks to improve their promotion strategies with the strengthening of the competition. In the era of fierce competitive financial markets and the fastest growth of banking sector and other financial institutions, it is very tremendous task for banks to meet the demands of customers and to apply marketing techniques and strategies to attract, grow and retain customers and increase their volume of deposits.
Banking industry in Bangladesh up to now is leading the financial system. All of the banks in Bangladesh are introducing new and new products to meet the dimensional demands of customers. But only adoption of new products is not sufficient. Customers should get the proper information about the products. For this Banks are now emphasizing on proper marketing strategy. And of course in this aspect they are applying different promotion mix. The aim of this study is to analyze the promotion mix to attract customers and to achieve the competitive advantage and their relationship as well as their impact on bank marketing performance of Jamuna Bank Limited.
The important findings help gather knowledge and understanding about the scenario of promotion mix and highlight elements that mostly influence the marketing of banking product and service. The contribution made by the study is to make clear understanding about the concept of marketing communication mix tools that will help managers to properly construct and design promotion program for marketing banking products and service with affordable price to satisfy their needs more effectively and efficiently through dynamic and innovative promotion strategies.
This report is an individual assignment as a part of FIN 501course under the MBA curriculum of IU... more This report is an individual assignment as a part of FIN 501course under the MBA curriculum of IUBAT. The primary objective of this report is to analyze the financial statement of two prosperous ceramics companies in Bangladesh, respectively “RAK Ceramics” and “Shinepukur Ceramics”
The purpose of this report is to measure their financial performance to decide which company is most beneficial to invest.
In this report we have the following ratios: ´ Quick Ratio ´ Average settlement period for trade receivable ´ Average settlement period for trade payable ´ Return on Capital Employed (ROCE) ´ Earnings Per Share
An internal assessment is an often forgotten, but in our experience, essential part of an organiz... more An internal assessment is an often forgotten, but in our experience, essential part of an organization’s strategic plan (see where it fits in the planning process in our article titled The Components of an Effective Strategic Planning System). A strategic plan is the key tool for growing an organization whether in market share, sales, profitability, excellence in service, etc. However, growth can outstrip an organization’s ability to perform to the extent that each new unit of product or service actually costs or loses money vs. bringing in profit. The speed, volume and effectiveness of an organization’s growth are direct products of its health. And the health of an organization is determined in a well-conducted internal assessment.
Strategic Management has been changed over the years in terms of its scope and
application. With ... more Strategic Management has been changed over the years in terms of its scope and application. With the rise of intense business competition, companies adopt various strategies for overshadowing their competitor(s). In the contemporary business world, evaluating and understanding competitors' business is thus a key challenge for business firms. With this motivation, this report is intended to explore the business strategies Jamuna Bank Ltd. follows to accomplish its mission and gain competitive advantages over competitors. The study reveals some useful findings: first, the applicability of CORE as an analytical framework of strategic analysis; second, the overall context of the industry; third and most importantly, performance indicators of the Bank.
This report is an individual assignment as a part of BUS-502 course under the MBA curriculum of I... more This report is an individual assignment as a part of BUS-502 course under the MBA curriculum of IUBAT. The primary objective of this report is to analyze the motivational practices of Ultimo IT Solution. And how the organization satisfies itsemployees.
In this report we have the following discussion:
´ Brief of the Company.
´ Various motivation theories practices by the company.
´ How job motivation leads to job satisfaction.
´ Speech from the trainer.
This report is an individual assignment as a part of the internship program under the BBA curricu... more This report is an individual assignment as a part of the internship program under the BBA curriculum of IUBAT. The primary objective of this report is to know what marketing strategy Jamuna Bank is following and how they are promoting their products to the customers. The internship program helped me to learn about the current situation of a financial institution. I have also implemented my theoretical knowledge into practical and realistic work environment. Banks have a unique challenge when it comes to marketing because they do not offer tangible products for consumers. Promoting a bank requires convincing consumers to trust a bank with their money and make customers feel like they are getting the most value for their money. Once customers invest with a bank, the bank must work to keep customers and get them to buy-in to additional products. Banking industry in Bangladesh up to now is leading the financial system. All of the banks in Bangladesh are introducing new and new products to meet the dimensional demands of customers. But only adoption of new products is not sufficient. Customers should get the proper information about the products. For this Banks are now emphasizing on proper marketing strategy. And of course in this aspect they are applying different promotion mix. This is a descriptive research designed to evaluate the advertisement and promotion strategy of Jamuna Bank Limited based on observed facts and figures. This report “Advertisement and Promotion strategy of Jamuna Bank Ltd.” is the picture of marketing and promotion strategies used by one of the well-known private commercial bank of Bangladesh Jamuna Bank Limited. The study covers the following sections:
Brief discussion about Jamuna Bank Limited (JBL) Advertisement strategy followed by Jamuna Bank Limited Promotional strategies and activities performed by Jamuna Bank Ltd. Evaluation of current strategies. Findings & Recommendations.
Byakhyatit is the third book of author M Miraz Hossain. This book based on true events contains a... more Byakhyatit is the third book of author M Miraz Hossain. This book based on true events contains all the strange, miraculous, and unexplained events that happened in the life of the author and his acquaintances.<br><br>M Miraz Hossain is an amateur writer. In his career, he is serving as a director of a reputed domestic organization. Besides, he is associated with various local and international social organizations. <br><br>-----------------------------------------------------------------------------<br>এম মিরাজ হোসেনের তৃতীয় বই “ব্যাখ্যাতীত”। সত্য ঘটনা অবলম্বনে রচিত এই বইটিতে লেখকের নিজের ও পরিজনদের জীবনে ঘটে যাওয়া অদ্ভুত, অলৌকিক ও ব্যাখ্যাহীন সব ঘটনা স্থান পেয়েছে।<br><br>এম মিরাজ হোসেন একজন শৌখিন লেখক। কর্মজীবনে উনি একটি স্বনামধন্য দেশি প্রতিষ্ঠানের পরিচালক হিসেবে দায়িত্ব পালন করছেন। পাশাপাশি বিভিন্ন দেশী ও আন্তর্জাতিক সামাজিক সংগঠনের সাথে যুক্ত আছেন।
Promotion is considered as one of the means used in order to spread and to increase the market sh... more Promotion is considered as one of the means used in order to spread and to increase the market share of the organization by increasing its competition against similar organizations in the market. Competition increased in the banking sector which makes it imperative for the banks to improve their promotion strategies with the strengthening of the competition. In the era of fierce competitive financial markets and the fastest growth of banking sector and other financial institutions, it is very tremendous task for banks to meet the demands of customers and to apply marketing techniques and strategies to attract, grow and retain customers and increase their volume of deposits.
Banking industry in Bangladesh up to now is leading the financial system. All of the
banks in Bangladesh are introducing new and new products to meet the dimensional
demands of customers. But only adoption of new products is not sufficient.
Customers should get the proper information about the products. For this Banks are
now emphasizing on proper marketing strategy. And of course in this aspect they are
applying different promotion mix. The aim of this study is to analyze the promotion mix to attract customers and to achieve the competitive advantage and their relationship as well as their impact on bank marketing performance of Jamuna Bank Limited.
The important findings help gather knowledge and understanding about the scenario of promotion mix and highlight elements that mostly influence the marketing of banking product and service. The contribution made by the study is to make clear understanding about the concept of marketing communication mix tools that will help managers to properly construct and design promotion program for marketing banking products and service with affordable price to satisfy their needs more effectively and efficiently through dynamic and innovative promotion strategies.
Promotion is considered as one of the means used in order to spread and to increase the market sh... more Promotion is considered as one of the means used in order to spread and to increase the market share of the organization by increasing its competition against similar organizations in the market. Competition increased in the banking sector which makes it imperative for the banks to improve their promotion strategies with the strengthening of the competition. In the era of fierce competitive financial markets and the fastest growth of banking sector and other financial institutions, it is very tremendous task for banks to meet the demands of customers and to apply marketing techniques and strategies to attract, grow and retain customers and increase their volume of deposits.
Banking industry in Bangladesh up to now is leading the financial system. All of the banks in Bangladesh are introducing new and new products to meet the dimensional demands of customers. But only adoption of new products is not sufficient. Customers should get the proper information about the products. For this Banks are now emphasizing on proper marketing strategy. And of course in this aspect they are applying different promotion mix. The aim of this study is to analyze the promotion mix to attract customers and to achieve the competitive advantage and their relationship as well as their impact on bank marketing performance of Jamuna Bank Limited.
The important findings help gather knowledge and understanding about the scenario of promotion mix and highlight elements that mostly influence the marketing of banking product and service. The contribution made by the study is to make clear understanding about the concept of marketing communication mix tools that will help managers to properly construct and design promotion program for marketing banking products and service with affordable price to satisfy their needs more effectively and efficiently through dynamic and innovative promotion strategies.
This report is an individual assignment as a part of FIN 501course under the MBA curriculum of IU... more This report is an individual assignment as a part of FIN 501course under the MBA curriculum of IUBAT. The primary objective of this report is to analyze the financial statement of two prosperous ceramics companies in Bangladesh, respectively “RAK Ceramics” and “Shinepukur Ceramics”
The purpose of this report is to measure their financial performance to decide which company is most beneficial to invest.
In this report we have the following ratios: ´ Quick Ratio ´ Average settlement period for trade receivable ´ Average settlement period for trade payable ´ Return on Capital Employed (ROCE) ´ Earnings Per Share
An internal assessment is an often forgotten, but in our experience, essential part of an organiz... more An internal assessment is an often forgotten, but in our experience, essential part of an organization’s strategic plan (see where it fits in the planning process in our article titled The Components of an Effective Strategic Planning System). A strategic plan is the key tool for growing an organization whether in market share, sales, profitability, excellence in service, etc. However, growth can outstrip an organization’s ability to perform to the extent that each new unit of product or service actually costs or loses money vs. bringing in profit. The speed, volume and effectiveness of an organization’s growth are direct products of its health. And the health of an organization is determined in a well-conducted internal assessment.
Strategic Management has been changed over the years in terms of its scope and
application. With ... more Strategic Management has been changed over the years in terms of its scope and application. With the rise of intense business competition, companies adopt various strategies for overshadowing their competitor(s). In the contemporary business world, evaluating and understanding competitors' business is thus a key challenge for business firms. With this motivation, this report is intended to explore the business strategies Jamuna Bank Ltd. follows to accomplish its mission and gain competitive advantages over competitors. The study reveals some useful findings: first, the applicability of CORE as an analytical framework of strategic analysis; second, the overall context of the industry; third and most importantly, performance indicators of the Bank.
This report is an individual assignment as a part of BUS-502 course under the MBA curriculum of I... more This report is an individual assignment as a part of BUS-502 course under the MBA curriculum of IUBAT. The primary objective of this report is to analyze the motivational practices of Ultimo IT Solution. And how the organization satisfies itsemployees.
In this report we have the following discussion:
´ Brief of the Company.
´ Various motivation theories practices by the company.
´ How job motivation leads to job satisfaction.
´ Speech from the trainer.
This report is an individual assignment as a part of the internship program under the BBA curricu... more This report is an individual assignment as a part of the internship program under the BBA curriculum of IUBAT. The primary objective of this report is to know what marketing strategy Jamuna Bank is following and how they are promoting their products to the customers. The internship program helped me to learn about the current situation of a financial institution. I have also implemented my theoretical knowledge into practical and realistic work environment. Banks have a unique challenge when it comes to marketing because they do not offer tangible products for consumers. Promoting a bank requires convincing consumers to trust a bank with their money and make customers feel like they are getting the most value for their money. Once customers invest with a bank, the bank must work to keep customers and get them to buy-in to additional products. Banking industry in Bangladesh up to now is leading the financial system. All of the banks in Bangladesh are introducing new and new products to meet the dimensional demands of customers. But only adoption of new products is not sufficient. Customers should get the proper information about the products. For this Banks are now emphasizing on proper marketing strategy. And of course in this aspect they are applying different promotion mix. This is a descriptive research designed to evaluate the advertisement and promotion strategy of Jamuna Bank Limited based on observed facts and figures. This report “Advertisement and Promotion strategy of Jamuna Bank Ltd.” is the picture of marketing and promotion strategies used by one of the well-known private commercial bank of Bangladesh Jamuna Bank Limited. The study covers the following sections:
Brief discussion about Jamuna Bank Limited (JBL) Advertisement strategy followed by Jamuna Bank Limited Promotional strategies and activities performed by Jamuna Bank Ltd. Evaluation of current strategies. Findings & Recommendations.
Byakhyatit is the third book of author M Miraz Hossain. This book based on true events contains a... more Byakhyatit is the third book of author M Miraz Hossain. This book based on true events contains all the strange, miraculous, and unexplained events that happened in the life of the author and his acquaintances.<br><br>M Miraz Hossain is an amateur writer. In his career, he is serving as a director of a reputed domestic organization. Besides, he is associated with various local and international social organizations. <br><br>-----------------------------------------------------------------------------<br>এম মিরাজ হোসেনের তৃতীয় বই “ব্যাখ্যাতীত”। সত্য ঘটনা অবলম্বনে রচিত এই বইটিতে লেখকের নিজের ও পরিজনদের জীবনে ঘটে যাওয়া অদ্ভুত, অলৌকিক ও ব্যাখ্যাহীন সব ঘটনা স্থান পেয়েছে।<br><br>এম মিরাজ হোসেন একজন শৌখিন লেখক। কর্মজীবনে উনি একটি স্বনামধন্য দেশি প্রতিষ্ঠানের পরিচালক হিসেবে দায়িত্ব পালন করছেন। পাশাপাশি বিভিন্ন দেশী ও আন্তর্জাতিক সামাজিক সংগঠনের সাথে যুক্ত আছেন।
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Papers by SAEID RAHMAN
Banking industry in Bangladesh up to now is leading the financial system. All of the
banks in Bangladesh are introducing new and new products to meet the dimensional
demands of customers. But only adoption of new products is not sufficient.
Customers should get the proper information about the products. For this Banks are
now emphasizing on proper marketing strategy. And of course in this aspect they are
applying different promotion mix. The aim of this study is to analyze the promotion mix to attract customers and to achieve the competitive advantage and their relationship as well as their impact on bank marketing performance of Jamuna Bank Limited.
The important findings help gather knowledge and understanding about the scenario of promotion mix and highlight elements that mostly influence the marketing of banking product and service. The contribution made by the study is to make clear understanding about the concept of marketing communication mix tools that will help managers to properly construct and design promotion program for marketing banking products and service with affordable price to satisfy their needs more effectively and efficiently through dynamic and innovative promotion strategies.
Banking industry in Bangladesh up to now is leading the financial system. All of the
banks in Bangladesh are introducing new and new products to meet the dimensional
demands of customers. But only adoption of new products is not sufficient.
Customers should get the proper information about the products. For this Banks are
now emphasizing on proper marketing strategy. And of course in this aspect they are
applying different promotion mix. The aim of this study is to analyze the promotion mix to attract customers and to achieve the competitive advantage and their relationship as well as their impact on bank marketing performance of Jamuna Bank Limited.
The important findings help gather knowledge and understanding about the scenario of promotion mix and highlight elements that mostly influence the marketing of banking product and service. The contribution made by the study is to make clear understanding about the concept of marketing communication mix tools that will help managers to properly construct and design promotion program for marketing banking products and service with affordable price to satisfy their needs more effectively and efficiently through dynamic and innovative promotion strategies.
The purpose of this report is to measure their financial performance to decide which company is most beneficial to invest.
In this report we have the following ratios:
´ Quick Ratio
´ Average settlement period for trade receivable
´ Average settlement period for trade payable
´ Return on Capital Employed (ROCE)
´ Earnings Per Share
application. With the rise of intense business competition, companies adopt various strategies for overshadowing their competitor(s). In the contemporary business world, evaluating and understanding competitors' business is thus a key challenge for business firms. With this motivation, this report is intended to explore the business strategies Jamuna Bank Ltd. follows to accomplish its mission and gain competitive advantages over competitors. The study reveals some useful findings: first, the applicability of CORE as an analytical framework of strategic analysis; second, the overall context of the industry; third and most importantly, performance indicators of the Bank.
In this report we have the following discussion:
´ Brief of the Company.
´ Various motivation theories practices by the company.
´ How job motivation leads to job satisfaction.
´ Speech from the trainer.
The internship program helped me to learn about the current situation of a financial institution. I have also implemented my theoretical knowledge into practical and realistic work environment.
Banks have a unique challenge when it comes to marketing because they do not offer tangible products for consumers. Promoting a bank requires convincing consumers to trust a bank with their money and make customers feel like they are getting the most value for their money. Once customers invest with a bank, the bank must work to keep customers and get them to buy-in to additional products.
Banking industry in Bangladesh up to now is leading the financial system. All of the banks in Bangladesh are introducing new and new products to meet the dimensional demands of customers. But only adoption of new products is not sufficient. Customers should get the proper information about the products. For this Banks are now emphasizing on proper marketing strategy. And of course in this aspect they are applying different promotion mix.
This is a descriptive research designed to evaluate the advertisement and promotion strategy of Jamuna Bank Limited based on observed facts and figures. This report “Advertisement and Promotion strategy of Jamuna Bank Ltd.” is the picture of marketing and promotion strategies used by one of the well-known private commercial bank of Bangladesh Jamuna Bank Limited. The study covers the following sections:
Brief discussion about Jamuna Bank Limited (JBL)
Advertisement strategy followed by Jamuna Bank Limited
Promotional strategies and activities performed by Jamuna Bank Ltd.
Evaluation of current strategies.
Findings & Recommendations.
Books by SAEID RAHMAN
Banking industry in Bangladesh up to now is leading the financial system. All of the
banks in Bangladesh are introducing new and new products to meet the dimensional
demands of customers. But only adoption of new products is not sufficient.
Customers should get the proper information about the products. For this Banks are
now emphasizing on proper marketing strategy. And of course in this aspect they are
applying different promotion mix. The aim of this study is to analyze the promotion mix to attract customers and to achieve the competitive advantage and their relationship as well as their impact on bank marketing performance of Jamuna Bank Limited.
The important findings help gather knowledge and understanding about the scenario of promotion mix and highlight elements that mostly influence the marketing of banking product and service. The contribution made by the study is to make clear understanding about the concept of marketing communication mix tools that will help managers to properly construct and design promotion program for marketing banking products and service with affordable price to satisfy their needs more effectively and efficiently through dynamic and innovative promotion strategies.
Banking industry in Bangladesh up to now is leading the financial system. All of the
banks in Bangladesh are introducing new and new products to meet the dimensional
demands of customers. But only adoption of new products is not sufficient.
Customers should get the proper information about the products. For this Banks are
now emphasizing on proper marketing strategy. And of course in this aspect they are
applying different promotion mix. The aim of this study is to analyze the promotion mix to attract customers and to achieve the competitive advantage and their relationship as well as their impact on bank marketing performance of Jamuna Bank Limited.
The important findings help gather knowledge and understanding about the scenario of promotion mix and highlight elements that mostly influence the marketing of banking product and service. The contribution made by the study is to make clear understanding about the concept of marketing communication mix tools that will help managers to properly construct and design promotion program for marketing banking products and service with affordable price to satisfy their needs more effectively and efficiently through dynamic and innovative promotion strategies.
The purpose of this report is to measure their financial performance to decide which company is most beneficial to invest.
In this report we have the following ratios:
´ Quick Ratio
´ Average settlement period for trade receivable
´ Average settlement period for trade payable
´ Return on Capital Employed (ROCE)
´ Earnings Per Share
application. With the rise of intense business competition, companies adopt various strategies for overshadowing their competitor(s). In the contemporary business world, evaluating and understanding competitors' business is thus a key challenge for business firms. With this motivation, this report is intended to explore the business strategies Jamuna Bank Ltd. follows to accomplish its mission and gain competitive advantages over competitors. The study reveals some useful findings: first, the applicability of CORE as an analytical framework of strategic analysis; second, the overall context of the industry; third and most importantly, performance indicators of the Bank.
In this report we have the following discussion:
´ Brief of the Company.
´ Various motivation theories practices by the company.
´ How job motivation leads to job satisfaction.
´ Speech from the trainer.
The internship program helped me to learn about the current situation of a financial institution. I have also implemented my theoretical knowledge into practical and realistic work environment.
Banks have a unique challenge when it comes to marketing because they do not offer tangible products for consumers. Promoting a bank requires convincing consumers to trust a bank with their money and make customers feel like they are getting the most value for their money. Once customers invest with a bank, the bank must work to keep customers and get them to buy-in to additional products.
Banking industry in Bangladesh up to now is leading the financial system. All of the banks in Bangladesh are introducing new and new products to meet the dimensional demands of customers. But only adoption of new products is not sufficient. Customers should get the proper information about the products. For this Banks are now emphasizing on proper marketing strategy. And of course in this aspect they are applying different promotion mix.
This is a descriptive research designed to evaluate the advertisement and promotion strategy of Jamuna Bank Limited based on observed facts and figures. This report “Advertisement and Promotion strategy of Jamuna Bank Ltd.” is the picture of marketing and promotion strategies used by one of the well-known private commercial bank of Bangladesh Jamuna Bank Limited. The study covers the following sections:
Brief discussion about Jamuna Bank Limited (JBL)
Advertisement strategy followed by Jamuna Bank Limited
Promotional strategies and activities performed by Jamuna Bank Ltd.
Evaluation of current strategies.
Findings & Recommendations.