The main aim of the article is to discuss XR in marketing in the context of phygital category. Five examples from 2016–2022 have been selected to find the answers for proposed research questions: Q1. What is the impact of XR on marketing?... more
The main aim of the article is to discuss XR in marketing in the context of phygital category. Five examples from 2016–2022 have been selected to find the answers for proposed research questions: Q1. What is the impact of XR on marketing? Q2. What are the similarities and differences between the analyzed XR marketing projects? Q3. What is the importance of XR in the context of phygital? Q4. Is the combination of physical and digital elements crucial in helping the audience to get accustomed to immersive media? According to Stake this case study has collective character. Selected cases represent different sectors (sport, tourism and fashion) and approaches to XR in marketing. This collective case study was based on desk research, as well as ethnography and autoethnography elements.
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Wydanie w otwartym dostępie na licencji CC BY This is an open access article under the CC BY license zarządzanie mediami
Research Interests:
Wydanie w otwartym dostępie na licencji CC BY This is an open access article under the CC BY license zarządzanie mediami
Research Interests:
Google is a corporation whose main objective, from the point of view of the critical theory, is to generate profit and maximize its shareholders' wealth. As an organization and as a browser, Google is accompanied by some myths. One of... more
Google is a corporation whose main objective, from the point of view of the critical theory, is to generate profit and maximize its shareholders' wealth. As an organization and as a browser, Google is accompanied by some myths. One of the myths related to Google is about the possibility of finding answers to all questions free of charge. The myths about the organization may be strengthened as a result of providing and sharing tools that satisfy all needs of the users. The organization is able to sustain the myth of being indispensable and omnipotent. In accordance with the interpretation under the critical theory, there is only an appearance of gratuitousness. This publication is to conduct a critical analysis of the Google myths that are sustained by the organization's strategy and to present them in line with the effort to maximize the profitability of the new media corporation being analyzed. The author thinks that the analysis of the myth in the context of the strategy c...
Research Interests: Sociology and IGI Global
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Google is a corporation whose main objective, from the point of view of the critical theory, is to generate profit and maximize its shareholders' wealth. As an organization and as a browser, Google is accompanied by some myths. One of... more
Google is a corporation whose main objective, from the point of view of the critical theory, is to generate profit and maximize its shareholders' wealth. As an organization and as a browser, Google is accompanied by some myths. One of the myths related to Google is about the possibility of finding answers to all questions free of charge. The myths about the organization may be strengthened as a result of providing and sharing tools that satisfy all needs of the users. The organization is able to sustain the myth of being indispensable and omnipotent. In accordance with the interpretation under the critical theory, there is only an appearance of gratuitousness. This publication is to conduct a critical analysis of the Google myths that are sustained by the organization's strategy and to present them in line with the effort to maximize the profitability of the new media corporation being analyzed. The author thinks that the analysis of the myth in the context of the strategy c...
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New media organizations provide their users with tools to manage access to the content and functionalities that are published in the digital space. However, such protection is only of apparent nature. For their users, corporations that... more
New media organizations provide their users with tools to manage access to the content and functionalities that are published in the digital space. However, such protection is only of apparent nature. For their users, corporations that operate in the new media environment create their own images as passive non-participants who hold some mythologized, auto-created competences to bring people together in the world without barriers. At the same time, focusing on the analysis of users' behavior, corporations are able to predict certain activities of their users. Considering such a context, a research question has been posed: who is more interested in new media users' privacy – users or new media organizations? In order to answer such a question and in accordance to the interpretative paradigm, an analysis of the economic policy of two new media organizations (Facebook social network, and Google corporation) is provided, including some tools they provide to their users. The study...
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The article addresses the issue of the presence of false information on coronavirus in the Polish news media between January and September 2020. The research aimed to check the extent to which traditional media participate in... more
The article addresses the issue of the presence of false information on coronavirus in the Polish news media between January and September 2020. The research aimed to check the extent to which traditional media participate in disinformation processes during the pandemic. An attempt has also been made at explaining the reasons for the publication of fake news in these media. Sources of information that Poles use most often were examined: popular information portals, traditional media websites, and social media (Facebook and Twitter). The article analyses false information in both quantitative and qualitative terms. A total of 101 pieces of false information made available online were diagnosed, of which every fourth news item (25.74%) appeared in opinion-forming media (three most popular news portals and all traditional media were taken into account). The qualitative analysis shows that publishing false information in the opinion-forming media is the result of changes in the journalistic work environment (especially declining standards of work, a desire to attract the attention of the media audience and the pursuit of the media organisations' own interests). However, this issue requires further research in editorial offices and among journalists.
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The article addresses the issue of the presence of false information on coronavirus in the Polish news media between January and September 2020. The research aimed to check the extent to which traditional media participate in... more
The article addresses the issue of the presence of false information on coronavirus in the Polish news media between January and September 2020. The research aimed to check the extent to which traditional media participate in disinformation processes during the pandemic. An attempt has also been made at explaining the reasons for the publication of fake news in these media. Sources of information that Poles use most often were examined: popular information portals, traditional media websites, and social media (Facebook and Twitter). The article analyses false information in both quantitative and qualitative terms. A total of 101 pieces of false information made available online were diagnosed, of which every fourth news item (25.74%) appeared in opinion-forming media (three most popular news portals and all traditional media were taken into account). The qualitative analysis shows that publishing false information in the opinion-forming media is the result of changes in the journali...