An experienced Operations Management and Marketing professional and an Associate Member of CIMG with an insightful working experience and knowledge in Logistics and Supply Chain Management, Key Account Management, Customer Relationship Management coupled with diverse interest and practice in PR and Distribution Management. Supervisors: Seth Nkrumah and Aps. Dr. Daniel Wlaker Address: piwc, box kn 5373
The advent of the Internet and the business digitalization produced in recent years has meant a r... more The advent of the Internet and the business digitalization produced in recent years has meant a rethinking of the marketing strategies and particularly of the business communication strategies. Business communication has undergone major changes both in terms of means, but especially on the content. Thus, if until now the target customers of a company were limited geographically, nowadays, it must take into consideration a " global customer " , arising in a multicultural environment. Also, more than ever, the core of business communication must be the analysis of the potential clients' needs in order to provide them with useful information. In this context, the online media (social networking, email marketing, webinars etc.) represent the "New World" for corporate communication. Therefore, the success of business communication depends essentially on how the company manages to turn digitization into a competitive advantage.
The study sought to investigate the challenges facing Spare parts dealers in Kokompe-Accra, Ghana... more The study sought to investigate the challenges facing Spare parts dealers in Kokompe-Accra, Ghana in seeking for fund. The methodology adopted for this research was both qualitative and quantitative. After the investigation, it was revealed that 30% of the sampled respondents obtain sources of finance from friends, families and colleagues whereas 16% of Spare parts dealers (SME’s) indicated they get funding from financial institutions. The research also revealed that the automobile spare parts market have a fair idea of the kind of services and products offered by the financial institutions. It was however noted that, the SME’s in the study area have limited access to credit facilities from financial institutions due to improper documentation, lack of insurance cover and also unavailability of collateral. The researcher among other things, recommended that the automobile spare parts market should be resourced very well in order to keep proper records of business operations, keep business accounts separate from personal accounts and setting up an insurance cover for all their business entities.
Marketing facilitates an exchange process and the development of relationship by carefully examin... more Marketing facilitates an exchange process and the development of relationship by carefully examining the needs and want of consumers, developing a product or service that satisfies the needs, offering it at a certain price, making it available through diverse channels or channel of distribution and developing a programme of promoting it to create awareness and interest. These four (4) element- product, price, place (distribution) and promotion (communication) are what we call the element of the marketing mix. In the modern day business environment, the extended 7p’s is usually used. The basic task of marketing is combining these four elements into a marking programme to facilitate the potential for exchange with the consumer in the market place. The primary focus of this article however is on one element of the marketing mix, thus the promotional variable also known as the marketing communication.
Is market performance predictable for a specific product or class of products? If so, we should u... more Is market performance predictable for a specific product or class of products? If so, we should use a set of processes when designing and launching businesses that are geared for prediction — ask the right questions, perform the right analyses, plan production and supply chain for predictable variations on projected sales. And, if prediction falls outside of an acceptable range, we should hold our teams accountable for predicting poorly. In contrast, when performance cannot be predicted, a process geared for prediction makes no sense. Outcomes will usually be much worse than predicted, and we will waste design, production, and distribution resources. Worse still, we will punish employees even if they do everything right, and create incentives to avoid unpredictable products, even though these products are essential for growth. And products that are more successful than predicted can be even worse: we're unable to deliver to customers, both losing potential revenue and compromising our reputation for other products as well. For products that cannot be predicted, we should focus on recognition — on trying to identify as quickly and cheaply as possible whether a product is succeeding when it's actually introduced in the market, and create production and distribution processes that are flexible enough to adapt to our recognition of success or failure. In this case, accountability is not for correct ex-ante prediction, but for fast learning and contingent execution. Fundamentally, these are two different ways of doing business — processes that excel in one context fail miserably in the other — so the root is trying to identify when prediction is possible. To do that, we must first understand how prediction works. Though there are multiple types of prediction, the gold standard is the prediction of precise outcomes. Such predictions provide both magnitude and time horizon (or at least one of the two); finance tools like the CAPM and Black-Scholes formulas give us partially-specified predictions — value without time; Newtonian physics gives us a " law " , fully-specified predictive theory, completely deterministic and accurate for the directly observable world. In the context of a new product, only this type of precise prediction yields enough information for us to plan on. In order for us to plan for a product launch, we need to know the sales and the time horizon — without both, our production and distribution schedules will go hopelessly awry. The question is whether our ability to predict the success of new products reaches this threshold of precision. An easy way to begin addressing the problem is to examine the accuracy of your projections. One study, of an industrial conglomerate, found that estimates of cost-saving initiatives, line extensions, and new products had average accuracy of 1.1, 0.6 and 0.1, respectively, suggesting that market risk is the major driver of our inability to predict. Look at the variance of your new-market products. If you're typically off by an order of magnitude but using processes that assume accuracy, scrap your current process and recreate it assuming unpredictability. First recognize if the product is solving a real problem and people will buy it, then figure out how to scale production and distribution in situations of success. We have a set of processes created for recognizing success in inherently unpredictable projects — lean product development, customer discovery, discovery-driven planning — yet we consistently fail to apply them. As a result, our predictions for new products are either too high or too low, and we waste resources, customer goodwill, and employee motivation. Rather than merely hoping our predictions will be better next time, we must accept that we can't predict new product success, and refocus on recognizing as quickly as possible whether a newly introduced product is working.
The influx of technology in the activities of firms is gradually controlling the trend of custome... more The influx of technology in the activities of firms is gradually controlling the trend of customer responsiveness of many organizations.
A brand is a mental blueprint for consumers. Virtually anything can be branded. Branding can be o... more A brand is a mental blueprint for consumers. Virtually anything can be branded. Branding can be organic. Branding can be deliberate. Branding is malleable to an extent. You can virtually brand anything including products, people and objects.
The American journal of tropical medicine and hygiene, Jan 8, 2015
The synergy between Mycobacterium tuberculosis infection and human immunodeficiency virus (HIV)/a... more The synergy between Mycobacterium tuberculosis infection and human immunodeficiency virus (HIV)/acquired immunodeficiency syndrome is well established but not so in Buruli ulcer (BU). We screened confirmed BU cases for HIV infection and followed seven BU/HIV-coinfected patients. Management of BU/HIV was based on the World Health Organization guidelines and patient condition. The HIV positivity among BU patients (8.2%; 11/134) was higher compared with that of general patients attending the facility (4.8%; 718/14,863; P = 0.07) and that of pregnant women alone (2.5%; 279/11,125; P = 0.001). All seven BU/HIV-coinfected cases enrolled in the study presented with very large (category III) lesions with four having multiple lesions compared with 54.5% of category III lesions among HIV-negative BU patients. During the recommended BU treatment with rifampicin and streptomycin (SR) all patients developed immune infiltrates including CD4 T cells in their lesions. However, one patient who recei...
A RESEARCH ON: ASSESSING WHETHER FULL FEE PAYING AT UNIVERSITY OF GHANA MEDICAL SCHOOL INFLUENCE ... more A RESEARCH ON: ASSESSING WHETHER FULL FEE PAYING AT UNIVERSITY OF GHANA MEDICAL SCHOOL INFLUENCE THEIR TENDENCY OF DOCTORS TO EMIGRATE AFTER SCHOOL.
... SAMUEL HENAKU-ABOAGYE is a PhD Student, Faculty of Education, Mo-nash University, Clayton, Vi... more ... SAMUEL HENAKU-ABOAGYE is a PhD Student, Faculty of Education, Mo-nash University, Clayton, Victoria 3168, Australia. ANNE McDOUGALL is Associate Professor, School of Graduate Studies, Mo-nash University, Clayton, Victoria 3168, Australia. ...
PREAMBLE This work is an attempt to examine Relationship marketing as a tool for enhancing custom... more PREAMBLE This work is an attempt to examine Relationship marketing as a tool for enhancing customer satisfaction with emphasis on the Service delivery in any organization. The research was designed to examine how relationship marketing is practiced or applied in certain jurisdiction and whether it is helping the institution to achieve its goals/objectives in this competitive era.
The service sector operations has become complex and increasingly characterized by intense compet... more The service sector operations has become complex and increasingly characterized by intense competition. The Korle bu Teaching hospital (KBTH) is Ghana's foremost referral hospital with an average attendance of about 1,500 patients at the outpatient department (OPD) and about 150 admission daily. The hospital has over the years been struggling to adequately care for its patients. This study aimed to evaluate the operation process at Korle bu teaching hospital to understand how these process influence the healthcare delivery outcome and suggest process tools and techniques to improving the system of healthcare delivery. This study was conducted among 120 respondents comprising seven (70 selected units of the hospital. These includes 60 patients and 60 staff who are part of the service delivery process. Participants were selected using the simple random sampling method to select from the units being considered for this study. Data was collected using structured questionnaires. In analyzing the data for this study, SPSS utilized for that purpose. 120 respondents were interviewed comprising of 60 patients and 60 staffs of the facility. Respondents generally expressed worry about the delays in the healthcare delivery process which is affecting the ability of the system to function effectively. Majority of the patient's respondents making 83.3% (50 out of 60) said the delays at the various stages of the healthcare delivery process is inappropriate, with 80% of staff respondents indicating they often run out of supplies resulting in the delays. 87.6% also indicated they encounter system or equipment breakdown thereby affecting the process of healthcare delivery. The test of association between the various operation process variables and the influence it may have on the healthcare delivery outcome was however not significant.
The advent of the Internet and the business digitalization produced in recent years has meant a r... more The advent of the Internet and the business digitalization produced in recent years has meant a rethinking of the marketing strategies and particularly of the business communication strategies. Business communication has undergone major changes both in terms of means, but especially on the content. Thus, if until now the target customers of a company were limited geographically, nowadays, it must take into consideration a " global customer " , arising in a multicultural environment. Also, more than ever, the core of business communication must be the analysis of the potential clients' needs in order to provide them with useful information. In this context, the online media (social networking, email marketing, webinars etc.) represent the "New World" for corporate communication. Therefore, the success of business communication depends essentially on how the company manages to turn digitization into a competitive advantage.
The study sought to investigate the challenges facing Spare parts dealers in Kokompe-Accra, Ghana... more The study sought to investigate the challenges facing Spare parts dealers in Kokompe-Accra, Ghana in seeking for fund. The methodology adopted for this research was both qualitative and quantitative. After the investigation, it was revealed that 30% of the sampled respondents obtain sources of finance from friends, families and colleagues whereas 16% of Spare parts dealers (SME’s) indicated they get funding from financial institutions. The research also revealed that the automobile spare parts market have a fair idea of the kind of services and products offered by the financial institutions. It was however noted that, the SME’s in the study area have limited access to credit facilities from financial institutions due to improper documentation, lack of insurance cover and also unavailability of collateral. The researcher among other things, recommended that the automobile spare parts market should be resourced very well in order to keep proper records of business operations, keep business accounts separate from personal accounts and setting up an insurance cover for all their business entities.
Marketing facilitates an exchange process and the development of relationship by carefully examin... more Marketing facilitates an exchange process and the development of relationship by carefully examining the needs and want of consumers, developing a product or service that satisfies the needs, offering it at a certain price, making it available through diverse channels or channel of distribution and developing a programme of promoting it to create awareness and interest. These four (4) element- product, price, place (distribution) and promotion (communication) are what we call the element of the marketing mix. In the modern day business environment, the extended 7p’s is usually used. The basic task of marketing is combining these four elements into a marking programme to facilitate the potential for exchange with the consumer in the market place. The primary focus of this article however is on one element of the marketing mix, thus the promotional variable also known as the marketing communication.
Is market performance predictable for a specific product or class of products? If so, we should u... more Is market performance predictable for a specific product or class of products? If so, we should use a set of processes when designing and launching businesses that are geared for prediction — ask the right questions, perform the right analyses, plan production and supply chain for predictable variations on projected sales. And, if prediction falls outside of an acceptable range, we should hold our teams accountable for predicting poorly. In contrast, when performance cannot be predicted, a process geared for prediction makes no sense. Outcomes will usually be much worse than predicted, and we will waste design, production, and distribution resources. Worse still, we will punish employees even if they do everything right, and create incentives to avoid unpredictable products, even though these products are essential for growth. And products that are more successful than predicted can be even worse: we're unable to deliver to customers, both losing potential revenue and compromising our reputation for other products as well. For products that cannot be predicted, we should focus on recognition — on trying to identify as quickly and cheaply as possible whether a product is succeeding when it's actually introduced in the market, and create production and distribution processes that are flexible enough to adapt to our recognition of success or failure. In this case, accountability is not for correct ex-ante prediction, but for fast learning and contingent execution. Fundamentally, these are two different ways of doing business — processes that excel in one context fail miserably in the other — so the root is trying to identify when prediction is possible. To do that, we must first understand how prediction works. Though there are multiple types of prediction, the gold standard is the prediction of precise outcomes. Such predictions provide both magnitude and time horizon (or at least one of the two); finance tools like the CAPM and Black-Scholes formulas give us partially-specified predictions — value without time; Newtonian physics gives us a " law " , fully-specified predictive theory, completely deterministic and accurate for the directly observable world. In the context of a new product, only this type of precise prediction yields enough information for us to plan on. In order for us to plan for a product launch, we need to know the sales and the time horizon — without both, our production and distribution schedules will go hopelessly awry. The question is whether our ability to predict the success of new products reaches this threshold of precision. An easy way to begin addressing the problem is to examine the accuracy of your projections. One study, of an industrial conglomerate, found that estimates of cost-saving initiatives, line extensions, and new products had average accuracy of 1.1, 0.6 and 0.1, respectively, suggesting that market risk is the major driver of our inability to predict. Look at the variance of your new-market products. If you're typically off by an order of magnitude but using processes that assume accuracy, scrap your current process and recreate it assuming unpredictability. First recognize if the product is solving a real problem and people will buy it, then figure out how to scale production and distribution in situations of success. We have a set of processes created for recognizing success in inherently unpredictable projects — lean product development, customer discovery, discovery-driven planning — yet we consistently fail to apply them. As a result, our predictions for new products are either too high or too low, and we waste resources, customer goodwill, and employee motivation. Rather than merely hoping our predictions will be better next time, we must accept that we can't predict new product success, and refocus on recognizing as quickly as possible whether a newly introduced product is working.
The influx of technology in the activities of firms is gradually controlling the trend of custome... more The influx of technology in the activities of firms is gradually controlling the trend of customer responsiveness of many organizations.
A brand is a mental blueprint for consumers. Virtually anything can be branded. Branding can be o... more A brand is a mental blueprint for consumers. Virtually anything can be branded. Branding can be organic. Branding can be deliberate. Branding is malleable to an extent. You can virtually brand anything including products, people and objects.
The American journal of tropical medicine and hygiene, Jan 8, 2015
The synergy between Mycobacterium tuberculosis infection and human immunodeficiency virus (HIV)/a... more The synergy between Mycobacterium tuberculosis infection and human immunodeficiency virus (HIV)/acquired immunodeficiency syndrome is well established but not so in Buruli ulcer (BU). We screened confirmed BU cases for HIV infection and followed seven BU/HIV-coinfected patients. Management of BU/HIV was based on the World Health Organization guidelines and patient condition. The HIV positivity among BU patients (8.2%; 11/134) was higher compared with that of general patients attending the facility (4.8%; 718/14,863; P = 0.07) and that of pregnant women alone (2.5%; 279/11,125; P = 0.001). All seven BU/HIV-coinfected cases enrolled in the study presented with very large (category III) lesions with four having multiple lesions compared with 54.5% of category III lesions among HIV-negative BU patients. During the recommended BU treatment with rifampicin and streptomycin (SR) all patients developed immune infiltrates including CD4 T cells in their lesions. However, one patient who recei...
A RESEARCH ON: ASSESSING WHETHER FULL FEE PAYING AT UNIVERSITY OF GHANA MEDICAL SCHOOL INFLUENCE ... more A RESEARCH ON: ASSESSING WHETHER FULL FEE PAYING AT UNIVERSITY OF GHANA MEDICAL SCHOOL INFLUENCE THEIR TENDENCY OF DOCTORS TO EMIGRATE AFTER SCHOOL.
... SAMUEL HENAKU-ABOAGYE is a PhD Student, Faculty of Education, Mo-nash University, Clayton, Vi... more ... SAMUEL HENAKU-ABOAGYE is a PhD Student, Faculty of Education, Mo-nash University, Clayton, Victoria 3168, Australia. ANNE McDOUGALL is Associate Professor, School of Graduate Studies, Mo-nash University, Clayton, Victoria 3168, Australia. ...
PREAMBLE This work is an attempt to examine Relationship marketing as a tool for enhancing custom... more PREAMBLE This work is an attempt to examine Relationship marketing as a tool for enhancing customer satisfaction with emphasis on the Service delivery in any organization. The research was designed to examine how relationship marketing is practiced or applied in certain jurisdiction and whether it is helping the institution to achieve its goals/objectives in this competitive era.
The service sector operations has become complex and increasingly characterized by intense compet... more The service sector operations has become complex and increasingly characterized by intense competition. The Korle bu Teaching hospital (KBTH) is Ghana's foremost referral hospital with an average attendance of about 1,500 patients at the outpatient department (OPD) and about 150 admission daily. The hospital has over the years been struggling to adequately care for its patients. This study aimed to evaluate the operation process at Korle bu teaching hospital to understand how these process influence the healthcare delivery outcome and suggest process tools and techniques to improving the system of healthcare delivery. This study was conducted among 120 respondents comprising seven (70 selected units of the hospital. These includes 60 patients and 60 staff who are part of the service delivery process. Participants were selected using the simple random sampling method to select from the units being considered for this study. Data was collected using structured questionnaires. In analyzing the data for this study, SPSS utilized for that purpose. 120 respondents were interviewed comprising of 60 patients and 60 staffs of the facility. Respondents generally expressed worry about the delays in the healthcare delivery process which is affecting the ability of the system to function effectively. Majority of the patient's respondents making 83.3% (50 out of 60) said the delays at the various stages of the healthcare delivery process is inappropriate, with 80% of staff respondents indicating they often run out of supplies resulting in the delays. 87.6% also indicated they encounter system or equipment breakdown thereby affecting the process of healthcare delivery. The test of association between the various operation process variables and the influence it may have on the healthcare delivery outcome was however not significant.
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Papers by samuel aboagye
After the investigation, it was revealed that 30% of the sampled respondents obtain sources of finance from friends, families and colleagues whereas 16% of Spare parts dealers (SME’s) indicated they get funding from financial institutions. The research also revealed that the automobile spare parts market have a fair idea of the kind of services and products offered by the financial institutions.
It was however noted that, the SME’s in the study area have limited access to credit facilities from financial institutions due to improper documentation, lack of insurance cover and also unavailability of collateral.
The researcher among other things, recommended that the automobile spare parts market should be resourced very well in order to keep proper records of business operations, keep business accounts separate from personal accounts and setting up an insurance cover for all their business entities.
Drafts by samuel aboagye
After the investigation, it was revealed that 30% of the sampled respondents obtain sources of finance from friends, families and colleagues whereas 16% of Spare parts dealers (SME’s) indicated they get funding from financial institutions. The research also revealed that the automobile spare parts market have a fair idea of the kind of services and products offered by the financial institutions.
It was however noted that, the SME’s in the study area have limited access to credit facilities from financial institutions due to improper documentation, lack of insurance cover and also unavailability of collateral.
The researcher among other things, recommended that the automobile spare parts market should be resourced very well in order to keep proper records of business operations, keep business accounts separate from personal accounts and setting up an insurance cover for all their business entities.