In: McLoughlin, D; Horan, C. IMP Conference (15th): Interactions, Relationships And Networks: Towards The New Millennium; 02 Sep 1999-04 Sep 1999; University College, Dublin, Ireland. IMP; 1999., 1999
Innovative Business Education Design for 21st Century Learning, 2016
This chapter presents and explores the personal insights we have gained about the teaching of lea... more This chapter presents and explores the personal insights we have gained about the teaching of leadership. Generated through a process of critical reflection, these insights focused on the motives and assumptions we brought to our teaching of leadership to a cohort of marketing students. The process of reflection occurred through a series of conversations in which we grappled with a number of questions about leadership. In particular, we consider whether and how leadership can be taught, and whether and how it can be taught in the absence of a clear definition of leadership. We interrogate how the design and teaching of this course enabled participants to learn about leadership and we explore what this might imply about the limits, requirements and values of leadership education in formal settings. And we conclude that by confronting and changing some dominant practices and assumptions about teaching leadership, we can achieve the goals of leadership education in more transparent and authentic ways.
Abstract Relationship marketing (RM) is an umbrella term for a loose collection of ideas and conc... more Abstract Relationship marketing (RM) is an umbrella term for a loose collection of ideas and concepts that emerged in different empirical contexts from the late 1970s. Informed by diverse research traditions, it represented at one and the same time an extension of existing ideas within marketing management and a very different way of thinking about marketing. Though cooperation has not been a core element of the marketing management lexicon, debates about cooperation and competition predate the 1970s. Moreover, re-engaging with relational perspectives raises important questions about managerial autonomy and about the utility of the market as a regulating force. The paper calls for the development of a more realistic theory of networks with inputs from both business and consumer marketing contexts.
Customer loyalty schemes have blossomed in the era of customer retention, and have been willingly... more Customer loyalty schemes have blossomed in the era of customer retention, and have been willingly embraced by both retailers and consumers alike. Today’s loyalty schemes are modelled on the AAdvantage Programme; a frequent flier programme initiated by American Airlines in 1981, and lessons from the air‐line industry are briefly introduced. The primary purpose of this paper is to evaluate the extent to which loyalty schemes really can build loyalty. In order to do this, four categories of loyalty as identified in the literature are considered. Given existing criticisms of loyalty schemes it is concluded that such schemes have an important role to play in situations where no loyalty or spurious loyalty is evident. However, where sustainable loyalty is the ultimate goal, customer loyalty schemes are of importance only as part of a coherent value proposition.
Tourism is one of the most important sectors for many countries and is also one of the most vulne... more Tourism is one of the most important sectors for many countries and is also one of the most vulnerable to the impact of disasters. However, while tourism has proved resilient to localized or regional crisis, COVID-19 has had a universal impact on tourists, with pervasive, profound, and enduring implications. Our main objective is to explore and elucidate how such recent changes to tourism, triggered by the pandemic, affected the future travel intentions of tourists. Our exploration of these issues through in-depth interviews, finds that tourists were emotionally and psychologically affected by the sudden curb to their lives and that these emotions broadly equate to stages of grief. Furthermore, we uncover not only a general reduction in trust, but, concomitantly, an elevation in distrust towards destinations, manifest at the level of government, healthcare and tourist institutions, activities, and risk mitigation practices. Finally, we offer a discussion of the contributions and imp...
In: McLoughlin, D; Horan, C. IMP Conference (15th): Interactions, Relationships And Networks: Towards The New Millennium; 02 Sep 1999-04 Sep 1999; University College, Dublin, Ireland. IMP; 1999., 1999
Innovative Business Education Design for 21st Century Learning, 2016
This chapter presents and explores the personal insights we have gained about the teaching of lea... more This chapter presents and explores the personal insights we have gained about the teaching of leadership. Generated through a process of critical reflection, these insights focused on the motives and assumptions we brought to our teaching of leadership to a cohort of marketing students. The process of reflection occurred through a series of conversations in which we grappled with a number of questions about leadership. In particular, we consider whether and how leadership can be taught, and whether and how it can be taught in the absence of a clear definition of leadership. We interrogate how the design and teaching of this course enabled participants to learn about leadership and we explore what this might imply about the limits, requirements and values of leadership education in formal settings. And we conclude that by confronting and changing some dominant practices and assumptions about teaching leadership, we can achieve the goals of leadership education in more transparent and authentic ways.
Abstract Relationship marketing (RM) is an umbrella term for a loose collection of ideas and conc... more Abstract Relationship marketing (RM) is an umbrella term for a loose collection of ideas and concepts that emerged in different empirical contexts from the late 1970s. Informed by diverse research traditions, it represented at one and the same time an extension of existing ideas within marketing management and a very different way of thinking about marketing. Though cooperation has not been a core element of the marketing management lexicon, debates about cooperation and competition predate the 1970s. Moreover, re-engaging with relational perspectives raises important questions about managerial autonomy and about the utility of the market as a regulating force. The paper calls for the development of a more realistic theory of networks with inputs from both business and consumer marketing contexts.
Customer loyalty schemes have blossomed in the era of customer retention, and have been willingly... more Customer loyalty schemes have blossomed in the era of customer retention, and have been willingly embraced by both retailers and consumers alike. Today’s loyalty schemes are modelled on the AAdvantage Programme; a frequent flier programme initiated by American Airlines in 1981, and lessons from the air‐line industry are briefly introduced. The primary purpose of this paper is to evaluate the extent to which loyalty schemes really can build loyalty. In order to do this, four categories of loyalty as identified in the literature are considered. Given existing criticisms of loyalty schemes it is concluded that such schemes have an important role to play in situations where no loyalty or spurious loyalty is evident. However, where sustainable loyalty is the ultimate goal, customer loyalty schemes are of importance only as part of a coherent value proposition.
Tourism is one of the most important sectors for many countries and is also one of the most vulne... more Tourism is one of the most important sectors for many countries and is also one of the most vulnerable to the impact of disasters. However, while tourism has proved resilient to localized or regional crisis, COVID-19 has had a universal impact on tourists, with pervasive, profound, and enduring implications. Our main objective is to explore and elucidate how such recent changes to tourism, triggered by the pandemic, affected the future travel intentions of tourists. Our exploration of these issues through in-depth interviews, finds that tourists were emotionally and psychologically affected by the sudden curb to their lives and that these emotions broadly equate to stages of grief. Furthermore, we uncover not only a general reduction in trust, but, concomitantly, an elevation in distrust towards destinations, manifest at the level of government, healthcare and tourist institutions, activities, and risk mitigation practices. Finally, we offer a discussion of the contributions and imp...
In this chapter, we use the case of the Titanic Experience in Cobh, Ireland, to explore emerging ... more In this chapter, we use the case of the Titanic Experience in Cobh, Ireland, to explore emerging understandings of heritage consumption and authenticity. We first examine the role of authenticity in heritage tourism, tracing the shift from object authenticity to experience-based authenticity. Drawing (mainly) on autoethnographic observations of our visit to the Titanic Experience, we explicate the nature of our interactions with specific elements of the experience and delineate how this engaged us both mentally and corporeally. We focus on the personal nature of the quest, transference and imagination, evocation and (re)construction of personal and collective memories, and ambivalence. Finally, we discuss the significance of embodied experiences and interactions in the co-creation of meanings in relation to heritage consumption. We argue that appreciation of the combined role of embodiment processes, sensations, and interactions, opens up opportunities for facilitating meaningful heritage experiences.
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Papers by Lisa O'Malley