Dr. Richard Owusu is an Associate Professor at the Linnaeus School of Business and Economics in Sweden. He received his PhD from the Hanken School of Economics, Finland. His research interests are within international marketing, particularly entry and post entry strategies into emerging markets, and project business. He has previously published in the the International Marketing Review, Industrial Marketing Management, Journal of Business and Industrial Marketing, and the International Journal of Emerging Markets.
Sharing economy companies (sharecoms) have been internationalising rapidly, including entering Af... more Sharing economy companies (sharecoms) have been internationalising rapidly, including entering African markets. Little research has been conducted on the strategies and behaviours of African sharecoms. Questions have been raised as to whether existing theories adequately explain the internationalisation of African firms. Thus, we analyse the internationalisation patterns of six African sharecoms, focusing on time, speed, and scope. The findings indicate that firms apply unique combinations of various internationalisation models. A novel pattern of internationalisation where the firms use "foreign gateway markets" as strategic "launchpads" before rapidly internationalising was also uncovered. Locational advantages, strategic networks, and relative technological advancement characterise the foreign gateway markets. We also propose the concept of "complex regional context" to define the context of emerging regions with many neighbouring countries with the potential for high levels of internationalisation but low levels of international business due to the lack of common enabling frameworks and institutions.
International Journal of Entrepreneurship and Small Business
This paper focuses on the roles of institutional actors and their policies in promoting the inter... more This paper focuses on the roles of institutional actors and their policies in promoting the internationalisation of Ghanaian textile firms. A longitudinal research method was employed with the aim of gaining an understanding of the development of the interrelationships between contexts, processes, actors and their activities and resources over a period of 13 years in order for the SME to internationalise. The findings show complex interrelationships, different roles and a greater importance of institutional actors than has been found in previous research. Furthermore, the findings show how the context of SMEs from emerging markets in Africa affect their internationalisation processes and success and how both home and foreign institutions and policies can contribute to the processes through a business network approach. Theoretically, this study contributes to theories of firm internationalisation from emerging markets. Practically, it provides implications for managers and policy makers about how to achieve and support the internationalisation of African SMEs.
International Journal of Energy Sector Management, 2008
~ wwwemeraldinsight.comIl750-6220.htrn I l'he current issue and full l€\tlI ... more ~ wwwemeraldinsight.comIl750-6220.htrn I l'he current issue and full l€\tlI arcliivc of till': ]Gl.l.l' ]i.£il is available at } SHORT NOTE Redesigning the _ _ Mexican model Energy reform: redesigning the Mexican model Angel De La Vega Navarro 7 Graduate Department of Economics, UNAM fl\/ntionat Autonomous Umfocrsigi of Mexico), Mexico City, Mexico Abstract Ptu-pose — The purpose of this paper is to express the need for a continuous comprehensive institutional, organizational, and regulatory change both at the sector level and in each energy ...
International Journal of Entrepreneurship and Small Business, 2022
This paper focuses on the roles of institutional actors and their policies in promoting the inter... more This paper focuses on the roles of institutional actors and their policies in promoting the internationalisation of Ghanaian textile firms. A longitudinal research method was employed with the aim of gaining an understanding of the development of the interrelationships between contexts, processes, actors and their activities and resources over a period of 13 years in order for the SME to internationalise. The findings show complex interrelationships, different roles and a greater importance of institutional actors than has been found in previous research. Furthermore, the findings show how the context of SMEs from emerging markets in Africa affect their internationalisation processes and success and how both home and foreign institutions and policies can contribute to the processes through a business network approach. Theoretically, this study contributes to theories of firm internationalisation from emerging markets. Practically, it provides implications for managers and policy makers about how to achieve and support the internationalisation of African SMEs.
Sharing economy companies (sharecoms) have been internationalising rapidly, including entering Af... more Sharing economy companies (sharecoms) have been internationalising rapidly, including entering African markets. Little research has been conducted on the strategies and behaviours of African sharecoms. Questions have been raised as to whether existing theories adequately explain the internationalisation of African firms. Thus, we analyse the internationalisation patterns of six African sharecoms, focusing on time, speed, and scope. The findings indicate that firms apply unique combinations of various internationalisation models. A novel pattern of internationalisation where the firms use "foreign gateway markets" as strategic "launchpads" before rapidly internationalising was also uncovered. Locational advantages, strategic networks, and relative technological advancement characterise the foreign gateway markets. We also propose the concept of "complex regional context" to define the context of emerging regions with many neighbouring countries with the potential for high levels of internationalisation but low levels of international business due to the lack of common enabling frameworks and institutions.
International Small Business Journal: Researching Entrepreneurship, 2022
Studies of internationalisation have largely overlooked developing countries with high levels of ... more Studies of internationalisation have largely overlooked developing countries with high levels of legitimate informal entrepreneurship. Consequently, this article analyses the internationalisation of Informal African Firms (IAFs) from a network perspective. We undertook in-depth case studies of 14 informal smaller firms in two major enterprise clusters in Ghana. Our findings show that half transacted business in five to seven foreign markets, and more than half sold abroad within three years of inception. The study illustrates the different network ties that influence passive and active internationalisation strategies with evidence that these IAFs developed buyer networks through customer referrals and foreign customer walk-ins to the firm. Overall, we provide a comprehensive understanding of the triggers that initiate international business activities by IAFs so contribute to current theorising noting implications for management practices and policymaking on this important but hithe...
Sharing economy companies (sharecoms) have been internationalising rapidly, including entering Af... more Sharing economy companies (sharecoms) have been internationalising rapidly, including entering African markets. Little research has been conducted on the strategies and behaviours of African sharecoms. Questions have been raised as to whether existing theories adequately explain the internationalisation of African firms. Thus, we analyse the internationalisation patterns of six African sharecoms, focusing on time, speed, and scope. The findings indicate that firms apply unique combinations of various internationalisation models. A novel pattern of internationalisation where the firms use "foreign gateway markets" as strategic "launchpads" before rapidly internationalising was also uncovered. Locational advantages, strategic networks, and relative technological advancement characterise the foreign gateway markets. We also propose the concept of "complex regional context" to define the context of emerging regions with many neighbouring countries with the potential for high levels of internationalisation but low levels of international business due to the lack of common enabling frameworks and institutions.
International Journal of Entrepreneurship and Small Business
This paper focuses on the roles of institutional actors and their policies in promoting the inter... more This paper focuses on the roles of institutional actors and their policies in promoting the internationalisation of Ghanaian textile firms. A longitudinal research method was employed with the aim of gaining an understanding of the development of the interrelationships between contexts, processes, actors and their activities and resources over a period of 13 years in order for the SME to internationalise. The findings show complex interrelationships, different roles and a greater importance of institutional actors than has been found in previous research. Furthermore, the findings show how the context of SMEs from emerging markets in Africa affect their internationalisation processes and success and how both home and foreign institutions and policies can contribute to the processes through a business network approach. Theoretically, this study contributes to theories of firm internationalisation from emerging markets. Practically, it provides implications for managers and policy makers about how to achieve and support the internationalisation of African SMEs.
International Journal of Energy Sector Management, 2008
~ wwwemeraldinsight.comIl750-6220.htrn I l'he current issue and full l€\tlI ... more ~ wwwemeraldinsight.comIl750-6220.htrn I l'he current issue and full l€\tlI arcliivc of till': ]Gl.l.l' ]i.£il is available at } SHORT NOTE Redesigning the _ _ Mexican model Energy reform: redesigning the Mexican model Angel De La Vega Navarro 7 Graduate Department of Economics, UNAM fl\/ntionat Autonomous Umfocrsigi of Mexico), Mexico City, Mexico Abstract Ptu-pose — The purpose of this paper is to express the need for a continuous comprehensive institutional, organizational, and regulatory change both at the sector level and in each energy ...
International Journal of Entrepreneurship and Small Business, 2022
This paper focuses on the roles of institutional actors and their policies in promoting the inter... more This paper focuses on the roles of institutional actors and their policies in promoting the internationalisation of Ghanaian textile firms. A longitudinal research method was employed with the aim of gaining an understanding of the development of the interrelationships between contexts, processes, actors and their activities and resources over a period of 13 years in order for the SME to internationalise. The findings show complex interrelationships, different roles and a greater importance of institutional actors than has been found in previous research. Furthermore, the findings show how the context of SMEs from emerging markets in Africa affect their internationalisation processes and success and how both home and foreign institutions and policies can contribute to the processes through a business network approach. Theoretically, this study contributes to theories of firm internationalisation from emerging markets. Practically, it provides implications for managers and policy makers about how to achieve and support the internationalisation of African SMEs.
Sharing economy companies (sharecoms) have been internationalising rapidly, including entering Af... more Sharing economy companies (sharecoms) have been internationalising rapidly, including entering African markets. Little research has been conducted on the strategies and behaviours of African sharecoms. Questions have been raised as to whether existing theories adequately explain the internationalisation of African firms. Thus, we analyse the internationalisation patterns of six African sharecoms, focusing on time, speed, and scope. The findings indicate that firms apply unique combinations of various internationalisation models. A novel pattern of internationalisation where the firms use "foreign gateway markets" as strategic "launchpads" before rapidly internationalising was also uncovered. Locational advantages, strategic networks, and relative technological advancement characterise the foreign gateway markets. We also propose the concept of "complex regional context" to define the context of emerging regions with many neighbouring countries with the potential for high levels of internationalisation but low levels of international business due to the lack of common enabling frameworks and institutions.
International Small Business Journal: Researching Entrepreneurship, 2022
Studies of internationalisation have largely overlooked developing countries with high levels of ... more Studies of internationalisation have largely overlooked developing countries with high levels of legitimate informal entrepreneurship. Consequently, this article analyses the internationalisation of Informal African Firms (IAFs) from a network perspective. We undertook in-depth case studies of 14 informal smaller firms in two major enterprise clusters in Ghana. Our findings show that half transacted business in five to seven foreign markets, and more than half sold abroad within three years of inception. The study illustrates the different network ties that influence passive and active internationalisation strategies with evidence that these IAFs developed buyer networks through customer referrals and foreign customer walk-ins to the firm. Overall, we provide a comprehensive understanding of the triggers that initiate international business activities by IAFs so contribute to current theorising noting implications for management practices and policymaking on this important but hithe...
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