This study investigates quality and value comparisons between national and private label brands o... more This study investigates quality and value comparisons between national and private label brands of processed food products. Regression analyses indicate a weak relationship between price and quality for such products. Private label and national brands offer similar product quality while private labels offer better values for consumers.
Review of Business Information Systems (RBIS), 2011
Sales force automation (SFA) technologies have many apparent benefits, but the adoption of SFA sy... more Sales force automation (SFA) technologies have many apparent benefits, but the adoption of SFA systems often fails because the sales force holds poor perceptions of these technologies. Understanding how these perceptions affect adoption of SFA systems is important because negative perceptions held by the sales force can often adversely influence the successful adoption and implementation of such systems. This paper examines how the sales forces perceptions of productivity gains resulting from the adoption of an SFA system can be affected by their corresponding perception of the SFA system as a tool employed by upper-level management to more closely manage the activities of the sales force. The results are based on a national survey of 1,657 salespeople. The findings indicate a negative relationship between salespeoples perceptions of the potential gains associated with the adoption of an SFA system and their corresponding perception of the use of the system by upper-level management...
American Journal of Business Education (AJBE), 2015
This paper presents the results of a three-year research and teaching effort that focused on meas... more This paper presents the results of a three-year research and teaching effort that focused on measuring the perceived effectiveness of Skype as a delivery platform for presentations made to students enrolled in a Professional MBA program by nationally acclaimed authors working in the area of social media. The research also investigated the authors acceptance of Skype as a platform for delivering remote presentations to college audiences. The results indicated that both students and authors strongly supported the use of Skype as a presentation platform. The author presentations greatly enhanced the learning environment and contributed to achieving several specific course objectives.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015
This study investigates the relationship between the price and quality of consumer products in 10... more This study investigates the relationship between the price and quality of consumer products in 10 countries. The study first focuses on the strength of the price-quality relationship for durable and nondurable products individually within each country and then compares the price-quality correlations across countries. A second focus of the study is to explain the variability in the price-quality conditions by using an ANOVA model with price variability and price level as two independent variables.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015
The first objective of this investigation was to determine the relationship of brand label, unit ... more The first objective of this investigation was to determine the relationship of brand label, unit price, and package size on product value for frequently purchased consumer packaged goods. These variables were selected because they are frequently available to the consumer at the point-of-purchase as visible cues for determining product value. A second objective of the investigation was to determine the relationship between product value and brand label (store brand versus national brand) for food and nonfood product categories. An analysis of approximately 700 national brands and 300 store brands indicated that store brands generally have higher value levels than do national brands. The affect of unit price and package size on product value was also analyzed.
IN A recent article in this journal, Hjorth-Andersen [1988] presented the results of an empirical... more IN A recent article in this journal, Hjorth-Andersen [1988] presented the results of an empirical study of agglomeration in quality space for 175 product groups reported in the German consumer product testing magazine Test. The results of his study indicated that "the market does not ...
The primary objective of this research was to develop a segmentation model for the United States ... more The primary objective of this research was to develop a segmentation model for the United States Army Recruiting Command Headquarters (USAREC), located at Fort Knox, Kentucky. The segmentation model was based on the MicroVision geodemographic system, developed by National Decisions Systems. Cluster analysis was used to develop the segmentation model. The research resulted in identifying 18 unique segments, or clusters, that were based on demographic and socioeconomic variables. The second objective of the research was to predict contract production within each market segment. The results of this portion of the analysis have allowed USAREC to more effectively establish and evaluate contract production goals across the command structure. The methodology employed in the research has wide applications to both the military and other service organizations that use geodemographic systems in their marketing programs.
Focuses on quality service issues as they relate to channel retail systems, providing insights in... more Focuses on quality service issues as they relate to channel retail systems, providing insights into the type of channel systems rewards that are given to distributors that produce superior service quality, and providing insights into the determinants of service quality in retail channel systems. Examines the relationship between retailers and consumers in the consumer beverage industry. Provides implications for managers and researchers.
This study investigates quality and value comparisons between national and private label brands o... more This study investigates quality and value comparisons between national and private label brands of processed food products. Regression analyses indicate a weak relationship between price and quality for such products. Private label and national brands offer similar product quality while private labels offer better values for consumers.
Review of Business Information Systems (RBIS), 2011
Sales force automation (SFA) technologies have many apparent benefits, but the adoption of SFA sy... more Sales force automation (SFA) technologies have many apparent benefits, but the adoption of SFA systems often fails because the sales force holds poor perceptions of these technologies. Understanding how these perceptions affect adoption of SFA systems is important because negative perceptions held by the sales force can often adversely influence the successful adoption and implementation of such systems. This paper examines how the sales forces perceptions of productivity gains resulting from the adoption of an SFA system can be affected by their corresponding perception of the SFA system as a tool employed by upper-level management to more closely manage the activities of the sales force. The results are based on a national survey of 1,657 salespeople. The findings indicate a negative relationship between salespeoples perceptions of the potential gains associated with the adoption of an SFA system and their corresponding perception of the use of the system by upper-level management...
American Journal of Business Education (AJBE), 2015
This paper presents the results of a three-year research and teaching effort that focused on meas... more This paper presents the results of a three-year research and teaching effort that focused on measuring the perceived effectiveness of Skype as a delivery platform for presentations made to students enrolled in a Professional MBA program by nationally acclaimed authors working in the area of social media. The research also investigated the authors acceptance of Skype as a platform for delivering remote presentations to college audiences. The results indicated that both students and authors strongly supported the use of Skype as a presentation platform. The author presentations greatly enhanced the learning environment and contributed to achieving several specific course objectives.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015
This study investigates the relationship between the price and quality of consumer products in 10... more This study investigates the relationship between the price and quality of consumer products in 10 countries. The study first focuses on the strength of the price-quality relationship for durable and nondurable products individually within each country and then compares the price-quality correlations across countries. A second focus of the study is to explain the variability in the price-quality conditions by using an ANOVA model with price variability and price level as two independent variables.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015
The first objective of this investigation was to determine the relationship of brand label, unit ... more The first objective of this investigation was to determine the relationship of brand label, unit price, and package size on product value for frequently purchased consumer packaged goods. These variables were selected because they are frequently available to the consumer at the point-of-purchase as visible cues for determining product value. A second objective of the investigation was to determine the relationship between product value and brand label (store brand versus national brand) for food and nonfood product categories. An analysis of approximately 700 national brands and 300 store brands indicated that store brands generally have higher value levels than do national brands. The affect of unit price and package size on product value was also analyzed.
IN A recent article in this journal, Hjorth-Andersen [1988] presented the results of an empirical... more IN A recent article in this journal, Hjorth-Andersen [1988] presented the results of an empirical study of agglomeration in quality space for 175 product groups reported in the German consumer product testing magazine Test. The results of his study indicated that "the market does not ...
The primary objective of this research was to develop a segmentation model for the United States ... more The primary objective of this research was to develop a segmentation model for the United States Army Recruiting Command Headquarters (USAREC), located at Fort Knox, Kentucky. The segmentation model was based on the MicroVision geodemographic system, developed by National Decisions Systems. Cluster analysis was used to develop the segmentation model. The research resulted in identifying 18 unique segments, or clusters, that were based on demographic and socioeconomic variables. The second objective of the research was to predict contract production within each market segment. The results of this portion of the analysis have allowed USAREC to more effectively establish and evaluate contract production goals across the command structure. The methodology employed in the research has wide applications to both the military and other service organizations that use geodemographic systems in their marketing programs.
Focuses on quality service issues as they relate to channel retail systems, providing insights in... more Focuses on quality service issues as they relate to channel retail systems, providing insights into the type of channel systems rewards that are given to distributors that produce superior service quality, and providing insights into the determinants of service quality in retail channel systems. Examines the relationship between retailers and consumers in the consumer beverage industry. Provides implications for managers and researchers.
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Papers by David Faulds