Lund University
Centre for Langauges and Literature
This article proposes a novel theoretical framework for examining trust-repair discourse. The model identifies two fundamental discourse strategies available to the trust-breaker when trust is at stake (i) to engage with and act upon the... more
A growing public awareness of the potential negative impacts of corporate activities on the natural environment and society compels large companies to invest increasing resources in the communication of their responsible conduct. This... more
Manual corpus annotation facilitates exhaustive and detailed corpus-based analyses of evaluation that would not be possible with purely automatic techniques. However, manual annotation is a complex and subjective process. Most studies... more
This set of guidelines was used as a basis for coding appraisal in a corpus of CEO letters by two independent annotators and as a common benchmark for calculating inter-rater reliability. More details are provided in: Appendix to:... more
This paper describes a simple step-wise procedure for the manual annotation of APPRAISAL in text and corpora that is designed to help maximize the reliability and transparency of analyses. The procedure spans all stages from the creation... more
The analysis of evaluation in text poses significant methodological chal- lenges, which mainly arise from the fact that: a) evaluative meanings can be expressed through an open-ended range of lexico-grammatical resources; b) they can span... more
This paper investigates how large multinational corporations use multimodal meaning-making resources to communicate a trustworthy corporate identity. It combines insights from Forceville’s work on pictorial and multimodal metaphor... more
Despite a growing awareness of methodological issues, the literature on APPRAISAL has not so far provided adequate answers to some of the key challenges involved in reliably identifying and classifying evaluative language expressions.... more
Persuasion and manipulation have been central concerns of Critical Discourse Analysis since its beginnings (e.g. Hart 2014; Van Dijk 1996). Traditionally, the persuasive and manipulative potential of texts has been explored by means of... more
This article presents a corpus-based analysis of stance in a specialized corpus of annual and corporate social responsibility (CSR) reports. It investigates how companies use stance expressions to construct and promote a positive... more
In questa presentazione intendo discutere alcune delle principali problematiche insite nel processo di annotazione del linguaggio valutativo e proporre alcune strategie per affrontarle. Presenterò un metodo comprensivo e progressivo per... more
This paper presents a scenario-based experiment designed to test the effects of trust-building strategies, realised in stance-taking acts, which a previous corpus-based study found to be salient features of stakeholder-facing corporate... more