An experiment was conducted to examine the effects of news photo presence and role-congruency in ... more An experiment was conducted to examine the effects of news photo presence and role-congruency in news stories of Hillary Clinton on reader interest and memory. In the photos and stories, Clinton was either portrayed as a wife, or as a professional person. Results indicate readers ...
A recent but robust phenomenon described in communication literature has been the third-person ef... more A recent but robust phenomenon described in communication literature has been the third-person effect—the finding that in response to mass media messages, such as news stories and programs, people estimate themselves to be less affected than others. The present experiment asked whether this self-other pattern would characterize responses to two types of product commercials (i.e., those that did and those
Journal of Current Issues & Research in Advertising, 2000
This study examines the effects of negative political advertising on responses to a Senate and a ... more This study examines the effects of negative political advertising on responses to a Senate and a gubernatorial race. Responses measured include: (1) knowledge about each race; (2) knowledge about a civics training media campaign; (3) confidence in knowledge about the races; (4) mood responses; (5) political cynicism; (6) political self-efficacy; and (7) voting behavior. The survey findings suggest that negative
Hítchon, ТЬогеопДМОТЮЫ AND PRODUCT INVOLVEMENT OVER REPETITIONS 377 level of frequency is problem... more Hítchon, ТЬогеопДМОТЮЫ AND PRODUCT INVOLVEMENT OVER REPETITIONS 377 level of frequency is problematic, however, since there exists the possibility of repeating a commercial too often to maintain positive impact. With increased exposure, memory for an ad ...
Children at three age levels (5-6, 8-9, and 10-12 years) were exposed to a story in one of three ... more Children at three age levels (5-6, 8-9, and 10-12 years) were exposed to a story in one of three videotape formats (audiovisual, video only, or audio only). Comprehension of the story and memory for the temporal order of events were assessed. The 5-to 6-year-olds in the video-only ...
Marketers decided to pull over $100 million worth of commercials from network, cable, local and s... more Marketers decided to pull over $100 million worth of commercials from network, cable, local and syndicated TV outlets on the United States market in the first 48 hours of the 2003 Iraq war. Given this loss to advertisers and media, we looked at how consumers respond to commercials during wartime. Would they change their attitude towards products that are advertised
The authors present a case study of a collaboration among the Berkeley Media Studies Group, the U... more The authors present a case study of a collaboration among the Berkeley Media Studies Group, the University of Missouri–Columbia School of Journalism, and journalist Jane Ellen Stevens to introduce to five metropolitan newspapers new violence-reporting techniques that include a public health perspective. A handbook was designed for journalists, and workshops were conducted to explore with editors and reporters how newspapers
This article examines the impact of a socially oriented public health media campaign that aims to... more This article examines the impact of a socially oriented public health media campaign that aims to influence social indicators among adults as a means to advances in youth health outcomes. Hierarchical regression analyses are conducted on telephone survey data from 18 weekly telephone surveys of adults in Kansas. Media campaign exposure was positively associated with two outcome measures: beliefs about youth development and behaviors toward youth development. In addition, these two outcome measures increased significantly over time, with the dissemination of the campaign's television and newspaper advertisements. Furthermore, these over-time increases were present only among respondents who were exposed to the media campaign. These findings offer support for the campaign's influence on the two social indicators, which would, per other research, be expected to influence improvements in youth health. Findings are discussed in reference to previous research in the areas of public health and mass communication, with implications made for practitioners and researchers.
466 JOBEM 35:4 Fall 1991 variables in this literature are the issue-image and the attack-support ... more 466 JOBEM 35:4 Fall 1991 variables in this literature are the issue-image and the attack-support dichoto-mies. But examination of the great variety in real-world political ads clearly indicates the existence of many other dimensions of variation that may well be important. As we ...
A salient media issue prior to the 1988 Presidential election was the concern that political adve... more A salient media issue prior to the 1988 Presidential election was the concern that political advertising overemphasized image information and provided too little issue information (cf. Caywood & Laczniak, 1985; Cundy, 1986). But the prominent and apparently effective use of attack ...
An experiment was conducted to examine the effects of news photo presence and role-congruency in ... more An experiment was conducted to examine the effects of news photo presence and role-congruency in news stories of Hillary Clinton on reader interest and memory. In the photos and stories, Clinton was either portrayed as a wife, or as a professional person. Results indicate readers ...
A recent but robust phenomenon described in communication literature has been the third-person ef... more A recent but robust phenomenon described in communication literature has been the third-person effect—the finding that in response to mass media messages, such as news stories and programs, people estimate themselves to be less affected than others. The present experiment asked whether this self-other pattern would characterize responses to two types of product commercials (i.e., those that did and those
Journal of Current Issues & Research in Advertising, 2000
This study examines the effects of negative political advertising on responses to a Senate and a ... more This study examines the effects of negative political advertising on responses to a Senate and a gubernatorial race. Responses measured include: (1) knowledge about each race; (2) knowledge about a civics training media campaign; (3) confidence in knowledge about the races; (4) mood responses; (5) political cynicism; (6) political self-efficacy; and (7) voting behavior. The survey findings suggest that negative
Hítchon, ТЬогеопДМОТЮЫ AND PRODUCT INVOLVEMENT OVER REPETITIONS 377 level of frequency is problem... more Hítchon, ТЬогеопДМОТЮЫ AND PRODUCT INVOLVEMENT OVER REPETITIONS 377 level of frequency is problematic, however, since there exists the possibility of repeating a commercial too often to maintain positive impact. With increased exposure, memory for an ad ...
Children at three age levels (5-6, 8-9, and 10-12 years) were exposed to a story in one of three ... more Children at three age levels (5-6, 8-9, and 10-12 years) were exposed to a story in one of three videotape formats (audiovisual, video only, or audio only). Comprehension of the story and memory for the temporal order of events were assessed. The 5-to 6-year-olds in the video-only ...
Marketers decided to pull over $100 million worth of commercials from network, cable, local and s... more Marketers decided to pull over $100 million worth of commercials from network, cable, local and syndicated TV outlets on the United States market in the first 48 hours of the 2003 Iraq war. Given this loss to advertisers and media, we looked at how consumers respond to commercials during wartime. Would they change their attitude towards products that are advertised
The authors present a case study of a collaboration among the Berkeley Media Studies Group, the U... more The authors present a case study of a collaboration among the Berkeley Media Studies Group, the University of Missouri–Columbia School of Journalism, and journalist Jane Ellen Stevens to introduce to five metropolitan newspapers new violence-reporting techniques that include a public health perspective. A handbook was designed for journalists, and workshops were conducted to explore with editors and reporters how newspapers
This article examines the impact of a socially oriented public health media campaign that aims to... more This article examines the impact of a socially oriented public health media campaign that aims to influence social indicators among adults as a means to advances in youth health outcomes. Hierarchical regression analyses are conducted on telephone survey data from 18 weekly telephone surveys of adults in Kansas. Media campaign exposure was positively associated with two outcome measures: beliefs about youth development and behaviors toward youth development. In addition, these two outcome measures increased significantly over time, with the dissemination of the campaign's television and newspaper advertisements. Furthermore, these over-time increases were present only among respondents who were exposed to the media campaign. These findings offer support for the campaign's influence on the two social indicators, which would, per other research, be expected to influence improvements in youth health. Findings are discussed in reference to previous research in the areas of public health and mass communication, with implications made for practitioners and researchers.
466 JOBEM 35:4 Fall 1991 variables in this literature are the issue-image and the attack-support ... more 466 JOBEM 35:4 Fall 1991 variables in this literature are the issue-image and the attack-support dichoto-mies. But examination of the great variety in real-world political ads clearly indicates the existence of many other dimensions of variation that may well be important. As we ...
A salient media issue prior to the 1988 Presidential election was the concern that political adve... more A salient media issue prior to the 1988 Presidential election was the concern that political advertising overemphasized image information and provided too little issue information (cf. Caywood & Laczniak, 1985; Cundy, 1986). But the prominent and apparently effective use of attack ...
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