In this research, the researcher investigates (1) how the development of hotel segmentation in th... more In this research, the researcher investigates (1) how the development of hotel segmentation in the Thai hotel industry is related to the concept of the ‘boutique hotel’, (2) the relationships between the categories ‘boutique’, ‘chic’, ‘hip’ and ‘lifestyle’ hotels and the characteristics of members of their target customer market, (3) the impacts of guest characteristics and behavior patterns vis-à-vis products and services provided by so-called ‘boutique hotels’, and finally, the researcher considers (4) the key components of the ’boutique hotel’ category insofar as they impinge upon the management and ownership styles, the hospitality marketing mix, service quality, and the levels of satisfaction of guests. In this investigation, theories of market segmentation and service quality developed in hospitality management research are used to explain relationships between lifestyles and levels of satisfaction. The researcher additionally attends to the utilization of management tools whi...
The purpose of this study was to explore tourists’ satisfaction level toward cultural tourism pro... more The purpose of this study was to explore tourists’ satisfaction level toward cultural tourism products of Thailand. This study compared the satisfaction level between domestic tourists and international tourists towards Chiang Mai Walking Street activities, in regards to the management of activities, the cultural tourism products promotion, and the preferred Lanna cultural tourism products. The results indicated that international tourists have a higher level of satisfaction than national tourists in almost all areas, especially cultural products. Data analysis and implications are discussed and recommendations are provided.
The purpose of this study was to explore tourists' satisfaction level toward cultural tourism pro... more The purpose of this study was to explore tourists' satisfaction level toward cultural tourism products of Thailand. This study compared the satisfaction level between domestic tourists and international tourists towards Chiang Mai Walking Street activities, in regards to the management of activities, the cultural tourism products promotion, and the preferred Lanna cultural tourism products. The results indicated that international tourists have a higher level of satisfaction than national tourists in almost all areas, especially cultural products. Data analysis and implications are discussed and recommendations are provided.
In this research, the researcher investigates (1) how the development of hotel segmentation in th... more In this research, the researcher investigates (1) how the development of hotel segmentation in the Thai hotel industry is related to the concept of the ‘boutique hotel’, (2) the relationships between the categories ‘boutique’, ‘chic’, ‘hip’ and ‘lifestyle’ hotels and the characteristics of members of their target customer market, (3) the impacts of guest characteristics and behavior patterns vis-à-vis products and services provided by so-called ‘boutique hotels’, and finally, the researcher considers (4) the key components of the ’boutique hotel’ category insofar as they impinge upon the management and ownership styles, the hospitality marketing mix, service quality, and the levels of satisfaction of guests. In this investigation, theories of market segmentation and service quality developed in hospitality management research are used to explain relationships between lifestyles and levels of satisfaction. The researcher additionally attends to the utilization of management tools whi...
The purpose of this study was to explore tourists’ satisfaction level toward cultural tourism pro... more The purpose of this study was to explore tourists’ satisfaction level toward cultural tourism products of Thailand. This study compared the satisfaction level between domestic tourists and international tourists towards Chiang Mai Walking Street activities, in regards to the management of activities, the cultural tourism products promotion, and the preferred Lanna cultural tourism products. The results indicated that international tourists have a higher level of satisfaction than national tourists in almost all areas, especially cultural products. Data analysis and implications are discussed and recommendations are provided.
The purpose of this study was to explore tourists' satisfaction level toward cultural tourism pro... more The purpose of this study was to explore tourists' satisfaction level toward cultural tourism products of Thailand. This study compared the satisfaction level between domestic tourists and international tourists towards Chiang Mai Walking Street activities, in regards to the management of activities, the cultural tourism products promotion, and the preferred Lanna cultural tourism products. The results indicated that international tourists have a higher level of satisfaction than national tourists in almost all areas, especially cultural products. Data analysis and implications are discussed and recommendations are provided.
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