The pandemic has placed our relationship with digital media in a new context. Regardless of age, the isolation had significant impact on our everyday routines, of which media use has become a constant factor in one form or another. We may... more
The pandemic has placed our relationship with digital media in a new context. Regardless of age, the isolation had significant impact on our everyday routines, of which media use has become a constant factor in one form or another. We may have never tried to use so many new applications in such a short time before, as for many of us media was the only connection to the outside world. However, after the quarantine, there are several questions that may arise following the extreme situation. Were we captured or rather liberated by the online media? What did we learn about online life and our relationship with the media during the epidemic? How could the digital generation adapt itself to the new circumstances? What challenges and problems did Generation Z face during the quarantine? How have young people’s daily routines, media use patterns, news consumption, learning and/or working habits changed? How about their general attitudes towards the media and their effects on them? In the st...
A tömegmédia megjelenése óta jelentősen átalakultak a médiában és a médián keresztül megszerezhető hírnév viszonyai. Manapság a sztárok és celebek mellett az új média hírességei is egyre meghatározóbb szerepet játszanak a médiakultúra és... more
A tömegmédia megjelenése óta jelentősen átalakultak a médiában és a médián keresztül megszerezhető hírnév viszonyai. Manapság a sztárok és celebek mellett az új média hírességei is egyre meghatározóbb szerepet játszanak a médiakultúra és médiagazdaság működésében. A tanulmány a YouTube videómegosztón népszerűséget szerző vloggerek, amatőr, „hétköznapi” videósok tevékenységét vizsgálja. Célunk e hétköznapi hírességek sikerének mélyebb megértése az ifjúsági médiahasználat és a sztárkutatások kontextusában.
The comprehensive research "The Media Usage Habits and Communication Practices of Secondary School Students" was carried out in 2013 as the subproject of the programme called "The Recognition and Dissemination of Scientific... more
The comprehensive research "The Media Usage Habits and Communication Practices of Secondary School Students" was carried out in 2013 as the subproject of the programme called "The Recognition and Dissemination of Scientific Knowledge" at the University of Pecs. The fundamental aim of this wide-range programme was to introduce and mediate the scientific achievements of the University of Pecs to the young generation living in the vicinity of the University . This aim could only be achieved by knowing the language and communication style of the young generation well . The aim of the research carried out with the assistance of the Department of Communication and Media Studies was to set up a knowledge base that would help us establish more efficient relationships with the target group mentioned above . The results of our investigation made it possible to draw a clearer picture about the communication practices and scenes of the so-called Generation Z, including the p...
The spread of digital media culture can be seen in action in almost every walk of life. The use of online media results in new solutions even in the most common practices, and the field of sports and related fan cultures are no exceptions... more
The spread of digital media culture can be seen in action in almost every walk of life. The use of online media results in new solutions even in the most common practices, and the field of sports and related fan cultures are no exceptions to that. From the mid-2010s, the trend of sports events, athletes, and their fans becoming more and more connected to online space can be well observed. This transformation generates significant changes, which can often have far-reaching effects. One such phenomenon is that excellent athletes can appear in the role of online opinion leaders or influencers. In the following study, I present these processes based on the results of a recent study that examined changes in Hungarian fan habits in connection with the 2021 European Football Championship. The second half of the study then focuses on how changes in fan practices contribute to making athletes the most valuable players in the influencer market.
