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Craig E Carroll
Rice University, Strategy, Adjunct
"With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large... more
"With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.
• Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
• Brings together state-of-the-art communication studies insights on corporate reputation
• Identifies and addresses the lacunae in the research literature
• Applies new theoretical frameworks to corporate reputation
"
• Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
• Brings together state-of-the-art communication studies insights on corporate reputation
• Identifies and addresses the lacunae in the research literature
• Applies new theoretical frameworks to corporate reputation
"
Research Interests:
Research Interests: Communication, Organizational Communication, Journalism, Public Relations, Political Communication (Communication), and 10 moreCommunication in the Public Interest, Media, Strategic communication (Communication), Business Communication (in Communication), Priming, Agenda-setting Theory, Second-Level Agenda Setting (Journalism), Mass media, Framing, and Agenda Setting
Online databases such as Hoover’s, Inc., the expansion of the Internet, and the growth of business journalism have all made organizational records much more public and publicly accessible. As a result, organizations have had to become... more
Online databases such as Hoover’s, Inc., the expansion of the Internet, and the growth of business journalism have all made organizational records much more public and publicly accessible. As a result, organizations have had to become much more vocal in defending themselves, not only in terms of identity, but in terms of history. This book is a starting point for those interested in learning about how organizations appropriate their stories of the past and visions of the future for navigating organizational change in the present.