... and the Puerto Rican People: The ''A'' Th... more ... and the Puerto Rican People: The ''A'' Through ''Z'' of Marketing United States Products in Puerto Rico Supported by the Con-textual Essay. ... For example, US women have a more ''casual mindset,'' owning almost twice as many pairs of denim jeans and denim garments as ...
... 23, N60 2, Second Qunrter, i992, pp. 25l-269. Elie iittlticnce of products' countries o... more ... 23, N60 2, Second Qunrter, i992, pp. 25l-269. Elie iittlticnce of products' countries of origin on consumer eval-uutions und decision niuiring is experimentally examined by u Page 3. Dissertation Abstracts mart' Literrttttre Reviews 13.? ...
American Journal of Business Education (AJBE), 2013
At a time when business schools of second-tieruniversities face budget constraints, the MBA consu... more At a time when business schools of second-tieruniversities face budget constraints, the MBA consulting program has become avehicle to build a schools reputation and to engage the business community inorder to raise financial resources. Business schools also face competition fromon-line programs, and consulting assignments help to define a schools competitive advantage. Finally, an increasing number of students with little or no prior business experience are seeking the MBA edge to help them find their first positions. As a result, the consulting program is rapidly becoming aninstrument of choice to facilitate the transition from campus to professional environment. This article presents the pedagogical strategies implemented by auniversity with limited resources and for which the consulting program has been designed to address the needs of both external and internal stakeholders.
American Journal of Business Education (AJBE), 2011
MBA Programs in top-tier school differ greatly from those in regional schools. A survey that aime... more MBA Programs in top-tier school differ greatly from those in regional schools. A survey that aimed at assessing segmentation, pedagogy, and satisfaction in regional MBA programs was developed and administered in three universities of the Mid Atlantic, Midwest, and Southern regions. The results show four clearly distinguished segments that typically attend MBA regional programs: young, standard, manager, and executive. Results in terms of pedagogy and satisfaction reveal that to best meet these segments needs, regional programs need to design curriculums specifically tailored to their target segments. A one size fits all approach to the regional MBA fails to prepare the students to act in the workplace according to their goals and needs.
Abstract Marketing, the focus of our students' education, has been applied rather sparingly ... more Abstract Marketing, the focus of our students' education, has been applied rather sparingly to marketing majors' job search situations. In this article, the process (understanding! application of marketing strategies) and outcome (useable end result) benefits of implementing a" self-marketing plan" project are explained. In addition, student responses to project participation that support the projects continued use and its perceived benefits are provided. The authors also conclude that a self-marketing plan project can provide ...
Journal of Business Economics Research, Jul 1, 2011
... (Stevens, 2000; Tiago, Borges, Couto, Natário, & Braga, 2007) In addition to direct G Pag... more ... (Stevens, 2000; Tiago, Borges, Couto, Natário, & Braga, 2007) In addition to direct G Page 2. Journal of Business & Economics Research – January, 2011 Volume 9, Number 1 ... (McIntosh, 2003) But the online marketing inroads into store marketing sales volume may be limited. ...
Marketing, the focus of our students' education, has been applied rather sparingly to marketi... more Marketing, the focus of our students' education, has been applied rather sparingly to marketing majors' job search situations. In this article, the process (understanding! application of marketing strategies) and outcome (useable end result) benefits of implementing a "self-marketing plan" project are explained. In addition, student responses to project participation that support the projects continued use and its perceived benefits are provided. The authors also conclude that a self-marketing plan project can provide students with self-marketing skills that can be useful throughout their careers.
Previous survey research revealed that consumers perceived online shopping and buying to be a tim... more Previous survey research revealed that consumers perceived online shopping and buying to be a time saving practice. Para- doxically, they only rarely reported using that tactic to save time, introducing a contradiction. Focus group research and unstruc- tured interviews among active, time-pressured consumers pro- vide partial solutions to the puzzle. Two types of online shopping benefits appeal to two types of consumers: Those experiencing situational time pressure respond well to "time-saving" appeals. Another, larger proportion, whose personal inclinations or per- sonality traits result in time pressure are more interested in do- ing more tasks quickly or engaging in polychronic activities. These findings suggest online merchants simultaneously promote both time-saving and quicker accomplishment of more tasks. Though they are two sides of the same coin, time-pressured con- sumers tend to see only one side or the other. Both types of time-pressured shoppers eschew Website...
This study examines the effect of the consumers' sex and age on their perceptions of the pro... more This study examines the effect of the consumers' sex and age on their perceptions of the problems and the benefits of shopping and buying online, compared to doing so in a traditional retail store. Overall image profiles can be viewed, but the principal focus is on the similarities and differences between sex and age groups. Along with perceptions of problems and benefits of on- line buying, a direct comparison between store versus online buying sharply reveals the contrasts among men and women of different ages.
Abstract Marketing, the focus of our students' education, has been applied rather sparingly ... more Abstract Marketing, the focus of our students' education, has been applied rather sparingly to marketing majors' job search situations. In this article, the process (understanding! application of marketing strategies) and outcome (useable end result) benefits of implementing a" self-marketing plan" project are explained. In addition, student responses to project participation that support the projects continued use and its perceived benefits are provided. The authors also conclude that a self-marketing plan project can provide ...
Abstract Presented in this article is a proposed involvement-oriented solution to the lecture/dis... more Abstract Presented in this article is a proposed involvement-oriented solution to the lecture/discussion and multiple-choice/essay dilemma confronting instructors of medium-sized (50–100 students) business classes. The approach was developed and subsequently implemented in a marketing principles class. The position taken by the authors is that knowledge and understanding developed through active learning can best be cultivated through practical application and involvement. An involvement-oriented approach is ...
... and the Puerto Rican People: The ''A'' Th... more ... and the Puerto Rican People: The ''A'' Through ''Z'' of Marketing United States Products in Puerto Rico Supported by the Con-textual Essay. ... For example, US women have a more ''casual mindset,'' owning almost twice as many pairs of denim jeans and denim garments as ...
... 23, N60 2, Second Qunrter, i992, pp. 25l-269. Elie iittlticnce of products' countries o... more ... 23, N60 2, Second Qunrter, i992, pp. 25l-269. Elie iittlticnce of products' countries of origin on consumer eval-uutions und decision niuiring is experimentally examined by u Page 3. Dissertation Abstracts mart' Literrttttre Reviews 13.? ...
American Journal of Business Education (AJBE), 2013
At a time when business schools of second-tieruniversities face budget constraints, the MBA consu... more At a time when business schools of second-tieruniversities face budget constraints, the MBA consulting program has become avehicle to build a schools reputation and to engage the business community inorder to raise financial resources. Business schools also face competition fromon-line programs, and consulting assignments help to define a schools competitive advantage. Finally, an increasing number of students with little or no prior business experience are seeking the MBA edge to help them find their first positions. As a result, the consulting program is rapidly becoming aninstrument of choice to facilitate the transition from campus to professional environment. This article presents the pedagogical strategies implemented by auniversity with limited resources and for which the consulting program has been designed to address the needs of both external and internal stakeholders.
American Journal of Business Education (AJBE), 2011
MBA Programs in top-tier school differ greatly from those in regional schools. A survey that aime... more MBA Programs in top-tier school differ greatly from those in regional schools. A survey that aimed at assessing segmentation, pedagogy, and satisfaction in regional MBA programs was developed and administered in three universities of the Mid Atlantic, Midwest, and Southern regions. The results show four clearly distinguished segments that typically attend MBA regional programs: young, standard, manager, and executive. Results in terms of pedagogy and satisfaction reveal that to best meet these segments needs, regional programs need to design curriculums specifically tailored to their target segments. A one size fits all approach to the regional MBA fails to prepare the students to act in the workplace according to their goals and needs.
Abstract Marketing, the focus of our students' education, has been applied rather sparingly ... more Abstract Marketing, the focus of our students' education, has been applied rather sparingly to marketing majors' job search situations. In this article, the process (understanding! application of marketing strategies) and outcome (useable end result) benefits of implementing a" self-marketing plan" project are explained. In addition, student responses to project participation that support the projects continued use and its perceived benefits are provided. The authors also conclude that a self-marketing plan project can provide ...
Journal of Business Economics Research, Jul 1, 2011
... (Stevens, 2000; Tiago, Borges, Couto, Natário, & Braga, 2007) In addition to direct G Pag... more ... (Stevens, 2000; Tiago, Borges, Couto, Natário, & Braga, 2007) In addition to direct G Page 2. Journal of Business & Economics Research – January, 2011 Volume 9, Number 1 ... (McIntosh, 2003) But the online marketing inroads into store marketing sales volume may be limited. ...
Marketing, the focus of our students' education, has been applied rather sparingly to marketi... more Marketing, the focus of our students' education, has been applied rather sparingly to marketing majors' job search situations. In this article, the process (understanding! application of marketing strategies) and outcome (useable end result) benefits of implementing a "self-marketing plan" project are explained. In addition, student responses to project participation that support the projects continued use and its perceived benefits are provided. The authors also conclude that a self-marketing plan project can provide students with self-marketing skills that can be useful throughout their careers.
Previous survey research revealed that consumers perceived online shopping and buying to be a tim... more Previous survey research revealed that consumers perceived online shopping and buying to be a time saving practice. Para- doxically, they only rarely reported using that tactic to save time, introducing a contradiction. Focus group research and unstruc- tured interviews among active, time-pressured consumers pro- vide partial solutions to the puzzle. Two types of online shopping benefits appeal to two types of consumers: Those experiencing situational time pressure respond well to "time-saving" appeals. Another, larger proportion, whose personal inclinations or per- sonality traits result in time pressure are more interested in do- ing more tasks quickly or engaging in polychronic activities. These findings suggest online merchants simultaneously promote both time-saving and quicker accomplishment of more tasks. Though they are two sides of the same coin, time-pressured con- sumers tend to see only one side or the other. Both types of time-pressured shoppers eschew Website...
This study examines the effect of the consumers' sex and age on their perceptions of the pro... more This study examines the effect of the consumers' sex and age on their perceptions of the problems and the benefits of shopping and buying online, compared to doing so in a traditional retail store. Overall image profiles can be viewed, but the principal focus is on the similarities and differences between sex and age groups. Along with perceptions of problems and benefits of on- line buying, a direct comparison between store versus online buying sharply reveals the contrasts among men and women of different ages.
Abstract Marketing, the focus of our students' education, has been applied rather sparingly ... more Abstract Marketing, the focus of our students' education, has been applied rather sparingly to marketing majors' job search situations. In this article, the process (understanding! application of marketing strategies) and outcome (useable end result) benefits of implementing a" self-marketing plan" project are explained. In addition, student responses to project participation that support the projects continued use and its perceived benefits are provided. The authors also conclude that a self-marketing plan project can provide ...
Abstract Presented in this article is a proposed involvement-oriented solution to the lecture/dis... more Abstract Presented in this article is a proposed involvement-oriented solution to the lecture/discussion and multiple-choice/essay dilemma confronting instructors of medium-sized (50–100 students) business classes. The approach was developed and subsequently implemented in a marketing principles class. The position taken by the authors is that knowledge and understanding developed through active learning can best be cultivated through practical application and involvement. An involvement-oriented approach is ...
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