This paper introduces and defines the concept of Project Strategy. Nike’s “Just Do It! ” is the p... more This paper introduces and defines the concept of Project Strategy. Nike’s “Just Do It! ” is the prevailing attitude around projects. Schedule and budget dominate the measures of project success. To take advantage of opportunities, projects must be more than just tactical or operational. Building market share, extending product lines, increasing revenue, satisfying customers, and building for the future are more important measures of project success. Projects should be an active element in the implementation of a company’s strategic intent, achieve better results, and increase the company’s competitive advantage or value. Project Strategy focuses the project on the desired strategic results. It is an overarching set of guidelines to be used by the project in making decisions and taking action in alignment with corporate, business, marketing, and operational strategies. Existing frameworks and models offer insight in defining Project Strategy. I.
This research looked at a number of real-life projects to determine if a distinct project structu... more This research looked at a number of real-life projects to determine if a distinct project structure was employed for a specific project type and whether the project structure/project type pairing employed had an effect on project success (i.e., which project structures when employed with which project type led to project success and which did not). Often organizations use only one particular project structure, the matrix, for their projects. Unfortunately one size does not fit all. Form must fit function. Project managers must be able to choose the project structure which is appropriate for their project and thus better position their project to be more successful, to create better business results and achieve the competitive advantage/value that the organization envisioned.
This paper introduces empirical findings based upon exploratory research of real-life case studie... more This paper introduces empirical findings based upon exploratory research of real-life case studies that illustrate the concepts of Project Strategy. Multiple raters classified their real-life case studies as to project type using project type definitions from Wheelwright and Clark's Aggregate Project Portfolio framework. The raters also classified the customer for the same real-life project using customer type definitions from Rogers'
PICMET '07 - 2007 Portland International Conference on Management of Engineering & Technology, 2007
ABSTRACT Projects offer an enormous opportunity for achieving competitive advantage and/or value ... more ABSTRACT Projects offer an enormous opportunity for achieving competitive advantage and/or value for the corporation. A project strategy is necessary to take advantage of these opportunities. One of the key elements of a project strategy is to have an appropriate strategic focus. Individual researchers used a standardized case study format to analyze the project strategy of real life projects from within their company. Project strategy helps the project achieve the intent of the strategic stakeholders. The researchers focused on the what, why, how, who, when and where of the project as well as the project's desired strategic results. Four strategic focuses were examined: customer, cost, product, and time. Distinct patterns of behavior were observed some were successful and others were not. We must manage projects more than just tactically or operationally. We must manage projects strategically to take advantage of the enormous opportunities that projects represent. Following the right patterns as part of an explicit project strategy will help corporations to achieve better competitive advantage/value in their projects and achieve the strategic intent that stakeholders expect.
This paper presents projects as a tool for balancing regional development.Regional policy of the ... more This paper presents projects as a tool for balancing regional development.Regional policy of the European Union relates to reducing of the existing differences in the levels of development between its regions. Existence of regional policies of European Union can be also explained by EU need to prevent migration which emerges as a consequence of uneven development. Regional Policy of the European Union is important to overcome the problems caused by the common market and the integration process as a whole. However, the reasons for the existence of regional policy go beyond the notion of solidarity.
This research looked at a number of real-life projects to determine if a distinct project structu... more This research looked at a number of real-life projects to determine if a distinct project structure was employed for a specific project type and whether the project structure/project type pairing employed had an effect on project success (i.e., which project structures when employed with which project type led to project success and which did not). Often organizations use only one particular project structure, the matrix, for their projects. Unfortunately one size does not fit all. Form must fit function. Project managers must be able to choose the project structure which is appropriate for their project and thus better position their project to be more successful, to create better business results and achieve the competitive advantage/value that the organization envisioned.
PICMET '09 - 2009 Portland International Conference on Management of Engineering & Technology, 2009
Abstract--This paper describes a proposed methodology for research into determining if there is a... more Abstract--This paper describes a proposed methodology for research into determining if there is an appropriate organizational structure to use for a specific project type. Too often organizations use only one particular organizational structure for their projects. Unfortunately one size ...
PICMET '09 - 2009 Portland International Conference on Management of Engineering & Technology, 2009
Abstract--The success rate of projects is low. Adopting a measurement regime and consistently app... more Abstract--The success rate of projects is low. Adopting a measurement regime and consistently applying it has a strong positive impact on project success. However, there is no accepted methodology for measuring project success. Key issues that impact project success are: - Untested ...
This paper introduces and defines the concept of Project Strategy. Nike’s “Just Do It! ” is the p... more This paper introduces and defines the concept of Project Strategy. Nike’s “Just Do It! ” is the prevailing attitude around projects. Schedule and budget dominate the measures of project success. To take advantage of opportunities, projects must be more than just tactical or operational. Building market share, extending product lines, increasing revenue, satisfying customers, and building for the future are more important measures of project success. Projects should be an active element in the implementation of a company’s strategic intent, achieve better results, and increase the company’s competitive advantage or value. Project Strategy focuses the project on the desired strategic results. It is an overarching set of guidelines to be used by the project in making decisions and taking action in alignment with corporate, business, marketing, and operational strategies. Existing frameworks and models offer insight in defining Project Strategy. I.
This research looked at a number of real-life projects to determine if a distinct project structu... more This research looked at a number of real-life projects to determine if a distinct project structure was employed for a specific project type and whether the project structure/project type pairing employed had an effect on project success (i.e., which project structures when employed with which project type led to project success and which did not). Often organizations use only one particular project structure, the matrix, for their projects. Unfortunately one size does not fit all. Form must fit function. Project managers must be able to choose the project structure which is appropriate for their project and thus better position their project to be more successful, to create better business results and achieve the competitive advantage/value that the organization envisioned.
This paper introduces empirical findings based upon exploratory research of real-life case studie... more This paper introduces empirical findings based upon exploratory research of real-life case studies that illustrate the concepts of Project Strategy. Multiple raters classified their real-life case studies as to project type using project type definitions from Wheelwright and Clark's Aggregate Project Portfolio framework. The raters also classified the customer for the same real-life project using customer type definitions from Rogers'
PICMET '07 - 2007 Portland International Conference on Management of Engineering & Technology, 2007
ABSTRACT Projects offer an enormous opportunity for achieving competitive advantage and/or value ... more ABSTRACT Projects offer an enormous opportunity for achieving competitive advantage and/or value for the corporation. A project strategy is necessary to take advantage of these opportunities. One of the key elements of a project strategy is to have an appropriate strategic focus. Individual researchers used a standardized case study format to analyze the project strategy of real life projects from within their company. Project strategy helps the project achieve the intent of the strategic stakeholders. The researchers focused on the what, why, how, who, when and where of the project as well as the project's desired strategic results. Four strategic focuses were examined: customer, cost, product, and time. Distinct patterns of behavior were observed some were successful and others were not. We must manage projects more than just tactically or operationally. We must manage projects strategically to take advantage of the enormous opportunities that projects represent. Following the right patterns as part of an explicit project strategy will help corporations to achieve better competitive advantage/value in their projects and achieve the strategic intent that stakeholders expect.
This paper presents projects as a tool for balancing regional development.Regional policy of the ... more This paper presents projects as a tool for balancing regional development.Regional policy of the European Union relates to reducing of the existing differences in the levels of development between its regions. Existence of regional policies of European Union can be also explained by EU need to prevent migration which emerges as a consequence of uneven development. Regional Policy of the European Union is important to overcome the problems caused by the common market and the integration process as a whole. However, the reasons for the existence of regional policy go beyond the notion of solidarity.
This research looked at a number of real-life projects to determine if a distinct project structu... more This research looked at a number of real-life projects to determine if a distinct project structure was employed for a specific project type and whether the project structure/project type pairing employed had an effect on project success (i.e., which project structures when employed with which project type led to project success and which did not). Often organizations use only one particular project structure, the matrix, for their projects. Unfortunately one size does not fit all. Form must fit function. Project managers must be able to choose the project structure which is appropriate for their project and thus better position their project to be more successful, to create better business results and achieve the competitive advantage/value that the organization envisioned.
PICMET '09 - 2009 Portland International Conference on Management of Engineering & Technology, 2009
Abstract--This paper describes a proposed methodology for research into determining if there is a... more Abstract--This paper describes a proposed methodology for research into determining if there is an appropriate organizational structure to use for a specific project type. Too often organizations use only one particular organizational structure for their projects. Unfortunately one size ...
PICMET '09 - 2009 Portland International Conference on Management of Engineering & Technology, 2009
Abstract--The success rate of projects is low. Adopting a measurement regime and consistently app... more Abstract--The success rate of projects is low. Adopting a measurement regime and consistently applying it has a strong positive impact on project success. However, there is no accepted methodology for measuring project success. Key issues that impact project success are: - Untested ...
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