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This article presents the basic elements of a book review, describes the advantages of publishing book reviews, and provides ideas for how a book review can be published in a marketing journal including original research on dozens of top... more
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    • Book Review, Marketing, Secondary Brand Association, Journal, Publishing, How To
A book chapter entitled “Book Reviews at the Intersection of Humanities and Technology,” published in the book Essays on Humanities and Technology (ed. by Arnold & Safit, 2015). The book is a publication of the Humanities and Technology... more
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In a profession dedicated to disseminating knowledge, accounting journals may be missing an opportunity to share knowledge. This article presents original research on dozens of top accounting journals and whether they publish book... more
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McDonald's
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      Retail MarketingRetail ManagementConsumer Goods
Brand Equity
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    • Brand equity
LinkedIn
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    • LinkedIn
Journal of Multidisciplinary Research
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    • Multidisciplinary Research
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      GenealogyMultidisciplinary
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Journal of Multidisciplinary Research- Volume 6, Number 1
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JMR 9-2 Summer 2017
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    • Multidisciplinary
JMR 9-3 Fall 2017.pdf
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Despite a recent decline in enrollment (Saul, 2018; Varn, 2018), the number of international students in U.S. universities is still significant. According to The Wall Street Journal, there are 85 percent more international students... more
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