The purpose of this study is to explore online consumers' experiential response towards visual us... more The purpose of this study is to explore online consumers' experiential response towards visual user-generated content in online shopping environments for fashion online shopping. The Stimulus-Organism-Response (S-O-R) framework has been widely used online shopping environment studies to examine the effect of website attributes on online shoppers' internal affective and cognitive states, and shopping behaviour (Kawaf & Tagg, 2012). Recent literature in the field proposes a more holistic model of online experiences (e.g., Pentina, Amialchuk, & Taylor, 2011) which is conceptualise to mediate the relationship between website attributes and behavioural responses. Consumer experience is regarded a critical concept in consumer behaviour and marketing in order to understand consumers and create competitive advantage in online retailing (Schmitt, 2010). Building on existing online shopping environment research, the study conceptualises online experiences for fashion online. The exploratory study investigates online consumers' experiential responses (aesthetics, relational, emotional, Flow experience and interactivity) towards user-generated photographs of fashion outfits created by community members of an online social shopping community, ASOS Fashion Finder. 12 photo-elicited interviews (PEI) with female online shoppers of ASOS, aged 18-25, were conducted. The results of the study present initial insights to understanding the experiential states of fashion online consumers for retail marketing.
Purpose-The purpose of this paper is to investigate fashion user-generated social stimulus (UGSS)... more Purpose-The purpose of this paper is to investigate fashion user-generated social stimulus (UGSS) in online shopping environments. Research questions regarding consumers' perceptions, experiences and potential shopping outcomes are addressed. Theoretical background-Environments can influence consumers' emotional states and shopping behaviour in the Stimulus-Organism-Response theory (Donovan and Rossiter, 1982). Online activities which involves engagement (Brodie et al., 2013) suggests factors in online environments can affect consumer experiences and their shopping behaviour online (Rose et al., 2012). Design/Methodology/Approach-A methodology using in-depth interviews with photo-elicitation techniques is proposed. The study seeks to explore female fashion consumers' perceptions of two forms of UGSS identified from the ASOS Fashion Finder website, and to understand consumers' stimulated experiences (Epstein et al., 2006) and shopping behaviour by the UGSS. Originality/Value-The study provides insight to UGSS and their effects on consumer experiences and shopping behaviour. With no previous research to date, the study makes important contributions to literature for future research.
The purpose of this study is to explore online consumers' experiential response towards visual us... more The purpose of this study is to explore online consumers' experiential response towards visual user-generated content in online shopping environments for fashion online shopping. The Stimulus-Organism-Response (SO -R) framework has been widely used online shopping environment studies to examine the effect of website attributes on online shoppers' internal affective and cognitive states, and shopping behaviour (Kawaf & Tagg, 2012). Recent literature in the field proposes a more holistic model of online experiences (e.g., Pentina, Amialchuk, & Taylor, 2011) which is conceptualise to mediate the relationship between website attributes and behavioural responses. Consumer experience is regarded a critical concept in consumer behaviour and marketing in order to understand consumers and create competitive advantage in online retailing (Schmitt, 2010). Building on existing online shopping environment research, the study conceptualises online experiences for fashion online. The exploratory study investigates online consumers' experiential responses (aesthetics, relational, emotional, Flow experience and interactivity) towards user-generated photographs of fashion outfits created by community members of an online social shopping community, ASOS Fashion Finder. 12 photo-elicited interviews (PEI) with female online shoppers of ASOS, aged 18-25, were conducted. The results of the study present initial insights to understanding the experiential states of fashion online consumers for retail marketing.
The purpose of this study is to explore online consumers' experiential response towards visual us... more The purpose of this study is to explore online consumers' experiential response towards visual user-generated content in online shopping environments for fashion online shopping. The Stimulus-Organism-Response (SO -R) framework has been widely used online shopping environment studies to examine the effect of website attributes on online shoppers' internal affective and cognitive states, and shopping behaviour (Kawaf & Tagg, 2012). Recent literature in the field proposes a more holistic model of online experiences (e.g., Pentina, Amialchuk, & Taylor, 2011) which is conceptualise to mediate the relationship between website attributes and behavioural responses. Consumer experience is regarded a critical concept in consumer behaviour and marketing in order to understand consumers and create competitive advantage in online retailing (Schmitt, 2010). Building on existing online shopping environment research, the study conceptualises online experiences for fashion online. The exploratory study investigates online consumers' experiential responses (aesthetics, relational, emotional, Flow experience and interactivity) towards user-generated photographs of fashion outfits created by community members of an online social shopping community, ASOS Fashion Finder. 12 photo-elicited interviews (PEI) with female online shoppers of ASOS, aged 18-25, were conducted. The results of the study present initial insights to understanding the experiential states of fashion online consumers for retail marketing.
The purpose of this study is to explore online consumers' experiential response towards visual us... more The purpose of this study is to explore online consumers' experiential response towards visual user-generated content in online shopping environments for fashion online shopping. The Stimulus-Organism-Response (S-O-R) framework has been widely used online shopping environment studies to examine the effect of website attributes on online shoppers' internal affective and cognitive states, and shopping behaviour (Kawaf & Tagg, 2012). Recent literature in the field proposes a more holistic model of online experiences (e.g., Pentina, Amialchuk, & Taylor, 2011) which is conceptualise to mediate the relationship between website attributes and behavioural responses. Consumer experience is regarded a critical concept in consumer behaviour and marketing in order to understand consumers and create competitive advantage in online retailing (Schmitt, 2010). Building on existing online shopping environment research, the study conceptualises online experiences for fashion online. The exploratory study investigates online consumers' experiential responses (aesthetics, relational, emotional, Flow experience and interactivity) towards user-generated photographs of fashion outfits created by community members of an online social shopping community, ASOS Fashion Finder. 12 photo-elicited interviews (PEI) with female online shoppers of ASOS, aged 18-25, were conducted. The results of the study present initial insights to understanding the experiential states of fashion online consumers for retail marketing.
Purpose-The purpose of this paper is to investigate fashion user-generated social stimulus (UGSS)... more Purpose-The purpose of this paper is to investigate fashion user-generated social stimulus (UGSS) in online shopping environments. Research questions regarding consumers' perceptions, experiences and potential shopping outcomes are addressed. Theoretical background-Environments can influence consumers' emotional states and shopping behaviour in the Stimulus-Organism-Response theory (Donovan and Rossiter, 1982). Online activities which involves engagement (Brodie et al., 2013) suggests factors in online environments can affect consumer experiences and their shopping behaviour online (Rose et al., 2012). Design/Methodology/Approach-A methodology using in-depth interviews with photo-elicitation techniques is proposed. The study seeks to explore female fashion consumers' perceptions of two forms of UGSS identified from the ASOS Fashion Finder website, and to understand consumers' stimulated experiences (Epstein et al., 2006) and shopping behaviour by the UGSS. Originality/Value-The study provides insight to UGSS and their effects on consumer experiences and shopping behaviour. With no previous research to date, the study makes important contributions to literature for future research.
The purpose of this study is to explore online consumers' experiential response towards visual us... more The purpose of this study is to explore online consumers' experiential response towards visual user-generated content in online shopping environments for fashion online shopping. The Stimulus-Organism-Response (SO -R) framework has been widely used online shopping environment studies to examine the effect of website attributes on online shoppers' internal affective and cognitive states, and shopping behaviour (Kawaf & Tagg, 2012). Recent literature in the field proposes a more holistic model of online experiences (e.g., Pentina, Amialchuk, & Taylor, 2011) which is conceptualise to mediate the relationship between website attributes and behavioural responses. Consumer experience is regarded a critical concept in consumer behaviour and marketing in order to understand consumers and create competitive advantage in online retailing (Schmitt, 2010). Building on existing online shopping environment research, the study conceptualises online experiences for fashion online. The exploratory study investigates online consumers' experiential responses (aesthetics, relational, emotional, Flow experience and interactivity) towards user-generated photographs of fashion outfits created by community members of an online social shopping community, ASOS Fashion Finder. 12 photo-elicited interviews (PEI) with female online shoppers of ASOS, aged 18-25, were conducted. The results of the study present initial insights to understanding the experiential states of fashion online consumers for retail marketing.
The purpose of this study is to explore online consumers' experiential response towards visual us... more The purpose of this study is to explore online consumers' experiential response towards visual user-generated content in online shopping environments for fashion online shopping. The Stimulus-Organism-Response (SO -R) framework has been widely used online shopping environment studies to examine the effect of website attributes on online shoppers' internal affective and cognitive states, and shopping behaviour (Kawaf & Tagg, 2012). Recent literature in the field proposes a more holistic model of online experiences (e.g., Pentina, Amialchuk, & Taylor, 2011) which is conceptualise to mediate the relationship between website attributes and behavioural responses. Consumer experience is regarded a critical concept in consumer behaviour and marketing in order to understand consumers and create competitive advantage in online retailing (Schmitt, 2010). Building on existing online shopping environment research, the study conceptualises online experiences for fashion online. The exploratory study investigates online consumers' experiential responses (aesthetics, relational, emotional, Flow experience and interactivity) towards user-generated photographs of fashion outfits created by community members of an online social shopping community, ASOS Fashion Finder. 12 photo-elicited interviews (PEI) with female online shoppers of ASOS, aged 18-25, were conducted. The results of the study present initial insights to understanding the experiential states of fashion online consumers for retail marketing.
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