Magali Delmas is a Professor of Management at the UCLA Institute of the Environment and the Anderson School of Management. She is the director of the UCLA Center for Corporate Environmental Performance. Her research interests are primarily in the areas of Business strategy and Corporate Sustainability. Magali Delmas has written more than 80 articles, book chapters and case studies on business and the natural environment. She works on developing effective information strategies to promote conservation behavior and the development of green markets. Her latest book: "The Green Bundle: Pairing the Market with the Planet" is published at Stanford Press.
Air pollution has a significant impact on health but is often invisible to the naked eye. Real-ti... more Air pollution has a significant impact on health but is often invisible to the naked eye. Real-time air quality information can help people take action to protect their health. However, little is known on how to most effectively frame air quality information to promote public health. We conducted a field experiment to study people’s engagement with real-time air quality information provided through a smartphone application (app). We tested 12 different messaging strategies on both intent to engage with air quality information (through a survey), and actual engagement with air quality information tracked through the app in response to the messaging strategies. Our results, based on 835 survey respondents and 2,740 app users, show that intent to engage and actual engagement differ. Overall, users’ demographics were the most important predictor of engagement with messages. This research demonstrates the significance of testing messaging strategies through field experiments rather than ...
Information programs are promising strategies to encourage investments in energy e ciency in comm... more Information programs are promising strategies to encourage investments in energy e ciency in commercial buildings. However, the realized e ectiveness of these programs has not yet been estimated on a large scale. Here we take advantage of a large sample of monthly electricity consumption data for 178,777 commercial buildings in Los Angeles to analyse energy savings and emissions reductions from threemajor programs designed to encourage e ciency: the USDepartment of Energy’s Better Buildings Challenge, the US Environmental Protection Agency’s Energy Star program and the US Green Building Council’s Leadership in Energy and Environmental Design (LEED) program. Usingmatching techniques, we find energy savings that range from 18% to 30%, depending on the program. These savings represent a reduction of 210 million kilowatt-hours or 145 kilotons of CO2 equivalent emissions per year. However, we also find that these programs do not substantially reduce emissions in small and medium sized bu...
Eco-labeling signals that a product has been eco-certified. While there is increasing use of eco-... more Eco-labeling signals that a product has been eco-certified. While there is increasing use of eco-labeling practices, there is still little understanding of the conditions under which eco-labels can command price premiums. In this paper, we argue that the certification of environmental practices by a third party should be analyzed as a strategy distinct from although related to the advertisement of the eco-certification through a label posted on the product. By assessing eco-labeling and eco-certification strategies separately, we are able to identify benefits associated with the certification process independently from those associated with the actual label. More specifically, we argue in the context of the wine industry that eco-certification can provide benefits, such as improved reputation in the industry or increased product quality, which can lead to a price premium without the need to use the eco-label. We estimate this price premium of wine due to the eco-certification of gra...
The data presented in this article are related to the research article entitled: "Informatio... more The data presented in this article are related to the research article entitled: "Information strategies for energy conservation: a field experiment in India" (Chen et al., 2017) [1]. The availability of high-resolution electricity data offers benefits to both utilities and consumers to understand the dynamics of energy consumption for example, between billing periods or times of peak demand. However, few public datasets with high-temporal resolution have been available to researchers on electricity use, especially at the appliance-level. This article describes data collected in a residential field experiment for 19 apartments at an Indian faculty housing complex during the period from August 1, 2013 to May 12, 2014. The dataset includes detailed information about electricity consumption. It also includes information on apartment characteristics and hourly weather variation to enable further studies of energy performance. These data can be used by researchers as training d...
While corporate sustainability has been defined as an approach that creates long-term value with ... more While corporate sustainability has been defined as an approach that creates long-term value with minimum environmental damage, there is still little understanding of the time horizon over which improved environmental performance leads to improved financial performance. We investigate the relationship between environmental and financial performance under increasing likelihood of environmental regulation. We leverage longitudinal data for 1,095 U.S. corporations from 2004 to 2008, a period of increasing activity for climate change legislation, in order to estimate the effect of greenhouse gas emissions on short- and long-term measures of financial performance. We find that during this period, improving corporate environmental performance causes a decline in an indicator of short-term financial performance, return on assets. Nonetheless, investors see the potential long-term value of improved environmental performance, manifested by an increase in Tobin’s q. These results suggest that ...
We the members of the Emissions Reduction Group would like to acknowledge those individuals who p... more We the members of the Emissions Reduction Group would like to acknowledge those individuals who provided us with valuable information and services. We would like to thank the employees at the SCAQMD and California EPA who helped us gather information and better direct ...
Business sustainability has been defined as meeting current needs while providing the ability of ... more Business sustainability has been defined as meeting current needs while providing the ability of future generations to meet their own needs. However, few firms invest in practices geared at sustainability. In this article, we investigate how family ties to future generations via the intention of transgenerational succession can be associated with the adoption of sustainable practices. Using data from 281 wineries in the United States collected through a survey questionnaire, we show that ties to future generations, measured as the intention of the winery owner to pass down the winery to their children, are associated with the adoption of sustainable certification.
Air pollution has a significant impact on health but is often invisible to the naked eye. Real-ti... more Air pollution has a significant impact on health but is often invisible to the naked eye. Real-time air quality information can help people take action to protect their health. However, little is known on how to most effectively frame air quality information to promote public health. We conducted a field experiment to study people’s engagement with real-time air quality information provided through a smartphone application (app). We tested 12 different messaging strategies on both intent to engage with air quality information (through a survey), and actual engagement with air quality information tracked through the app in response to the messaging strategies. Our results, based on 835 survey respondents and 2,740 app users, show that intent to engage and actual engagement differ. Overall, users’ demographics were the most important predictor of engagement with messages. This research demonstrates the significance of testing messaging strategies through field experiments rather than ...
Information programs are promising strategies to encourage investments in energy e ciency in comm... more Information programs are promising strategies to encourage investments in energy e ciency in commercial buildings. However, the realized e ectiveness of these programs has not yet been estimated on a large scale. Here we take advantage of a large sample of monthly electricity consumption data for 178,777 commercial buildings in Los Angeles to analyse energy savings and emissions reductions from threemajor programs designed to encourage e ciency: the USDepartment of Energy’s Better Buildings Challenge, the US Environmental Protection Agency’s Energy Star program and the US Green Building Council’s Leadership in Energy and Environmental Design (LEED) program. Usingmatching techniques, we find energy savings that range from 18% to 30%, depending on the program. These savings represent a reduction of 210 million kilowatt-hours or 145 kilotons of CO2 equivalent emissions per year. However, we also find that these programs do not substantially reduce emissions in small and medium sized bu...
Eco-labeling signals that a product has been eco-certified. While there is increasing use of eco-... more Eco-labeling signals that a product has been eco-certified. While there is increasing use of eco-labeling practices, there is still little understanding of the conditions under which eco-labels can command price premiums. In this paper, we argue that the certification of environmental practices by a third party should be analyzed as a strategy distinct from although related to the advertisement of the eco-certification through a label posted on the product. By assessing eco-labeling and eco-certification strategies separately, we are able to identify benefits associated with the certification process independently from those associated with the actual label. More specifically, we argue in the context of the wine industry that eco-certification can provide benefits, such as improved reputation in the industry or increased product quality, which can lead to a price premium without the need to use the eco-label. We estimate this price premium of wine due to the eco-certification of gra...
The data presented in this article are related to the research article entitled: "Informatio... more The data presented in this article are related to the research article entitled: "Information strategies for energy conservation: a field experiment in India" (Chen et al., 2017) [1]. The availability of high-resolution electricity data offers benefits to both utilities and consumers to understand the dynamics of energy consumption for example, between billing periods or times of peak demand. However, few public datasets with high-temporal resolution have been available to researchers on electricity use, especially at the appliance-level. This article describes data collected in a residential field experiment for 19 apartments at an Indian faculty housing complex during the period from August 1, 2013 to May 12, 2014. The dataset includes detailed information about electricity consumption. It also includes information on apartment characteristics and hourly weather variation to enable further studies of energy performance. These data can be used by researchers as training d...
While corporate sustainability has been defined as an approach that creates long-term value with ... more While corporate sustainability has been defined as an approach that creates long-term value with minimum environmental damage, there is still little understanding of the time horizon over which improved environmental performance leads to improved financial performance. We investigate the relationship between environmental and financial performance under increasing likelihood of environmental regulation. We leverage longitudinal data for 1,095 U.S. corporations from 2004 to 2008, a period of increasing activity for climate change legislation, in order to estimate the effect of greenhouse gas emissions on short- and long-term measures of financial performance. We find that during this period, improving corporate environmental performance causes a decline in an indicator of short-term financial performance, return on assets. Nonetheless, investors see the potential long-term value of improved environmental performance, manifested by an increase in Tobin’s q. These results suggest that ...
We the members of the Emissions Reduction Group would like to acknowledge those individuals who p... more We the members of the Emissions Reduction Group would like to acknowledge those individuals who provided us with valuable information and services. We would like to thank the employees at the SCAQMD and California EPA who helped us gather information and better direct ...
Business sustainability has been defined as meeting current needs while providing the ability of ... more Business sustainability has been defined as meeting current needs while providing the ability of future generations to meet their own needs. However, few firms invest in practices geared at sustainability. In this article, we investigate how family ties to future generations via the intention of transgenerational succession can be associated with the adoption of sustainable practices. Using data from 281 wineries in the United States collected through a survey questionnaire, we show that ties to future generations, measured as the intention of the winery owner to pass down the winery to their children, are associated with the adoption of sustainable certification.
The market for green products has expanded rapidly over the last decade, but most consumers need ... more The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction.
Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.
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Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.