PhD Student in Management (Organizations, Management and Society) at the PhD Program in Administration (PPGA) Department of Management and Economics (DAE) of the Federal University of Lavras (UFLA) class 2012-2016. My research interest is Organizational Studies. I was visiting Ph.D Student in PhD program in Management (Étude sur la Pratique de la Stratégie) of the Ecole des Hautes Etudes Commerciales de Montréal (HEC Montréal). I am postgraduate in Business Administration: Master in Business Administration (Public Administration) by Federal University of Viçosa (UFV) in 2010 and specialized in Strategic Management (UFV) in 2005. Bachelor of Secretariat Trilingual Executive - Portuguese-French-English (UFV) in 2002. I am Professor at UFV since 2005. I was Head of the Language Department at the UFV (2008-2011); Undergraduate Program Coordinator in Trilingual Executive Secretary of the UFV ( 2007-2008, 2011-2012), Institutional Coordinator of Internships Abroad by agreement UFV / IAESTE - International Association for the Exchange of Students for Technical Experience (2003-2004; 2008-2012). I am lecturer in career management, employability and personal marketing; service quality in public service. I am member of the research groups: Contemporary Public Management (UFV) and Studies and Research in Management as Social Practice (NEGEP-UFLA). I am member of the editorial board of international journals: Public Administration Research (Toronto- Canada) and International Business Research (Toronto, Canada). Member of the Scientific Committee of the Association Internationale de Management Stratégique (AIMS - Paris, France). Member of the Association des Sciences administratives du Canada (ASAC). Member of the Association of Collegiate Schools of Planning (ACSP - USA). I am affiliated to the Strategy Practice Network International (SAP) . In Brazil, I am member of the Brazilian Association for Research in Secretariat (ABPSEC - São Paulo). I am reviewer of journals and international events: Public Administration Research (Toronto- Canada); International Business Research (Toronto, Canada), British Journal of Education, Society & Behavioural Science (London), Management (Paris) and national journals: Brazilian Journal of Management (Federal University of Santa Maria - UFSM - Rio Grande do Sul), Revista Pretexto(FUMEC - Belo Horizonte) and Revista Gestão e Secretariado (GESEC, São Paulo). Phone: 055 31 3899 2410 Address: odemirbaeta@ufv.br
Universidade Federal de Viçosa (UFV)
Departamento de Letras
Campus UFV
36570-000 - Viçosa - MG
The aim this article a critical discursive analysis of the “management plan” genre of a public in... more The aim this article a critical discursive analysis of the “management plan” genre of a public institution of higher
education, from 2012 to 2015, located in southeast Brazil. The aforementioned plan is inserted in the discursive
practice of strategic management, specifically the institutional, bureaucratic management, and is used as an
instrument for decision-making. The goal of this analysis will be to discuss the first step of the “management
plan”, named “organizational policies”. We can see that, while elaborating declarative sentences, there is an
evaluation of the statements regarding what is to be considered relevant to the institutions by means of the
ideological discourse on neoliberal ideals and market behavior. The adoption of market-oriented managerial
tools has been a constant in public administration. The public administration looks for bases of organizational
practices in the private sphere. This mimicry is still present in the field, and the search for new managerial
practices still crosses the imaginaries of the public managers. However, the increasing incorporation of a
market-oriented, neoliberal logic, mainly in the adoption of strategic planning, can still be verified. The
conclusion presented in this paper serves to foment the debate on the strategies formulated for the Brazilian
public service and the methodological applicability of the critical discourse analysis. This meets the emerging
need to systematize and integrate distinct theoretical and methodological approaches in the field of
organizational studies when strategy is studied as a social and discursive practice.
This paper presents theoretical discussion to the possible contributions of the methodology actio... more This paper presents theoretical discussion to the possible contributions of the methodology action research for
the exercise of reflection and change process, aiming to identify and approach, management theories and
practices in Brazilian public universities with the contribution and the intermediation proactive of High Level
Technicians (HLT). The reality of the new government and the reflective potential of HLT with training in the
field of applied social sciences, as federal civil servants, the possible use of the methodological approach of
action research for management practices in universities. The gap between theory and organizational practices in
universities lacks methods for such a dichotomy can be minimized. In this context the HLT can suggest as a new
server that will gain increasing your space. Action research has applicability in the organizational routine
troubleshooting through the experiences and activities of the HLT own in Brazilian university management.
Among his skills, many technical includes the methodological proficiency essential to contribute, since, in the
conduct of scientific basis, identifying and solving some practical problems in the daily activities of these
universities. This proactivity can contribute significantly to better understanding of the theory and minimizing
the distance with organizational practice.
The aim of this article is to discuss how was the process of adopting the functionalist tool of s... more The aim of this article is to discuss how was the process of adopting the functionalist tool of strategic planning in
the Federal Institutions of Higher Education (IFES) Brazilian. It is presented as a theoretical and analytical
support the sociological approach because, unlike the others, presents a cultural perspective and highlights the
role of cultural norms and the broader institutional context elements. It appears that the process of
institutionalization in universities promotes increasingly, organizational changes that are substantial and a high
degree of formalization for them to continue working. Institutional environments of Brazilian IFES are
conditioned by an environment of hard and supported regulation specifically for determinations prescribed by
regulatory and supervisory bodies of the Union. This rules and standards in the federal ambience are significant
sources of isomorphic changes in IFES. It appears that the professional support of high level technicians in
Brazilian IFES, civil servants career with an academic background in Business Administration or a related field
in the construction of strategic planning allows more legitimacy in this field, which implies credibility and
institutional support.
The aim this theoretical article aimed to present and discuss public administration, complexity i... more The aim this theoretical article aimed to present and discuss public administration, complexity in relation to the
Brazilian reality. Introduce public governance as an opportunity to involve civil society in public affairs, posing as the central argument of the work of the theory of communicative rationality of Habermas and its interface with the public governance. Observed a convergence of positions of studies with the assumptions of the theory of Habermas that local governments in the probability of the development of social control and governance model is greater. It can be inferred that the state and local levels offer better facilities and op portunities for the participation of civil society. The power of management decision must go through a process of change through a power of communicative action, allowing the creation of a better decision space-qualified in the relations between
state, society and the market, ensuring discussion issues with the participation of all involved.
This study aimed to analyze the employment policies between the years 1995-2010, resp... more This study aimed to analyze the employment policies between the years 1995-2010, respectively, in governments of the Presidents Fernando Henrique Cardoso and Luiz Inácio Lula da Silva. The theoretical framework used was the model of flexible accumulation, understood by briefly flexibility in work
processes, markets, products and patterns of consumption. In general, it was noticed that the implemented employment policies are used as a tool to minimize the impact of general changes. They do not eliminate the contradictory nature of the social relations of capitalist production, but accentuate the logic of accumulation.
he history of social participation involves movements, intellectuals and others seeking opportuni... more he history of social participation involves movements, intellectuals and others seeking opportunities for dialogue of the society with the State. To verify the actual involvement of civil society with respect to participation and social control, specifically through the Municipality of Viçosa, there was a case study using documents, questionnaire, interviews and participant observation. It was observed that both the participation and social control does not happen due to lack of political consciousness of citizens and the unpreparedness of the members of the Legislature. And despite the potential of the Fiscal Responsibility Law to assist in this process, its content is still poorly understood.
Aware of the importance of planning for the success of organizations sought to identify the techn... more Aware of the importance of planning for the success of organizations sought to identify the techniques of strategic
planning, adopted by the municipal public administration. Information was gathered from interviews with heads of offices of the municipalities analyzed. The methodology is based on the technique of case study, using primary and secondary data. It has been found in somedepartments of public administration, institutionalization only the first stage in the strategic planning. It should be noted that non-internalization
of the practice of other phases and stages of the management plan could undermine the effectiveness of public administration.
From a qualitative method, through research and descriptive
literature, this paper aims to cons... more From a qualitative method, through research and descriptive
literature, this paper aims to consider the legal and social consequences of integration of people with disabilities
in the microcosm employment business. The data was accomplished through the application of semi-structured questionnaires and processed through the Content Analysis. It was noticed that all the companies surveyed had a previous
knowledge of the quota law and the importance of social responsibility.
The Women's Center was the first center for women created on the campus of a
univ... more The Women's Center was the first center for women created on the campus of a
university and is an example for women's centers in the United States and the world.
Therefore, this study aimed to analyze the perception of managers of the Women's
Center on the empowerment of women. We conducted a qualitative research, the case
study, being conducted content analysis of interviews with nine managers. It was found
that the Women's Center provides improvements in education, skills and leadership of
women. Finally, we emphasize great strides in raising awareness of gender equality,
reaffirmation of identity and legitimacy. Participation in the Women's Center to begin the
cycle influences the empowerment of women, may also follow this process in all its
phases. Therefore, their strategies can strengthen the university's commitment to society
and can influence other managers of women's centers, universities and other institutions,
as well as in the formulation of public policies on gender.
The aim this article a critical discursive analysis of the “management plan” genre of a public in... more The aim this article a critical discursive analysis of the “management plan” genre of a public institution of higher
education, from 2012 to 2015, located in southeast Brazil. The aforementioned plan is inserted in the discursive
practice of strategic management, specifically the institutional, bureaucratic management, and is used as an
instrument for decision-making. The goal of this analysis will be to discuss the first step of the “management
plan”, named “organizational policies”. We can see that, while elaborating declarative sentences, there is an
evaluation of the statements regarding what is to be considered relevant to the institutions by means of the
ideological discourse on neoliberal ideals and market behavior. The adoption of market-oriented managerial
tools has been a constant in public administration. The public administration looks for bases of organizational
practices in the private sphere. This mimicry is still present in the field, and the search for new managerial
practices still crosses the imaginaries of the public managers. However, the increasing incorporation of a
market-oriented, neoliberal logic, mainly in the adoption of strategic planning, can still be verified. The
conclusion presented in this paper serves to foment the debate on the strategies formulated for the Brazilian
public service and the methodological applicability of the critical discourse analysis. This meets the emerging
need to systematize and integrate distinct theoretical and methodological approaches in the field of
organizational studies when strategy is studied as a social and discursive practice.
This paper presents theoretical discussion to the possible contributions of the methodology actio... more This paper presents theoretical discussion to the possible contributions of the methodology action research for
the exercise of reflection and change process, aiming to identify and approach, management theories and
practices in Brazilian public universities with the contribution and the intermediation proactive of High Level
Technicians (HLT). The reality of the new government and the reflective potential of HLT with training in the
field of applied social sciences, as federal civil servants, the possible use of the methodological approach of
action research for management practices in universities. The gap between theory and organizational practices in
universities lacks methods for such a dichotomy can be minimized. In this context the HLT can suggest as a new
server that will gain increasing your space. Action research has applicability in the organizational routine
troubleshooting through the experiences and activities of the HLT own in Brazilian university management.
Among his skills, many technical includes the methodological proficiency essential to contribute, since, in the
conduct of scientific basis, identifying and solving some practical problems in the daily activities of these
universities. This proactivity can contribute significantly to better understanding of the theory and minimizing
the distance with organizational practice.
The aim of this article is to discuss how was the process of adopting the functionalist tool of s... more The aim of this article is to discuss how was the process of adopting the functionalist tool of strategic planning in
the Federal Institutions of Higher Education (IFES) Brazilian. It is presented as a theoretical and analytical
support the sociological approach because, unlike the others, presents a cultural perspective and highlights the
role of cultural norms and the broader institutional context elements. It appears that the process of
institutionalization in universities promotes increasingly, organizational changes that are substantial and a high
degree of formalization for them to continue working. Institutional environments of Brazilian IFES are
conditioned by an environment of hard and supported regulation specifically for determinations prescribed by
regulatory and supervisory bodies of the Union. This rules and standards in the federal ambience are significant
sources of isomorphic changes in IFES. It appears that the professional support of high level technicians in
Brazilian IFES, civil servants career with an academic background in Business Administration or a related field
in the construction of strategic planning allows more legitimacy in this field, which implies credibility and
institutional support.
The aim this theoretical article aimed to present and discuss public administration, complexity i... more The aim this theoretical article aimed to present and discuss public administration, complexity in relation to the
Brazilian reality. Introduce public governance as an opportunity to involve civil society in public affairs, posing as the central argument of the work of the theory of communicative rationality of Habermas and its interface with the public governance. Observed a convergence of positions of studies with the assumptions of the theory of Habermas that local governments in the probability of the development of social control and governance model is greater. It can be inferred that the state and local levels offer better facilities and op portunities for the participation of civil society. The power of management decision must go through a process of change through a power of communicative action, allowing the creation of a better decision space-qualified in the relations between
state, society and the market, ensuring discussion issues with the participation of all involved.
This study aimed to analyze the employment policies between the years 1995-2010, resp... more This study aimed to analyze the employment policies between the years 1995-2010, respectively, in governments of the Presidents Fernando Henrique Cardoso and Luiz Inácio Lula da Silva. The theoretical framework used was the model of flexible accumulation, understood by briefly flexibility in work
processes, markets, products and patterns of consumption. In general, it was noticed that the implemented employment policies are used as a tool to minimize the impact of general changes. They do not eliminate the contradictory nature of the social relations of capitalist production, but accentuate the logic of accumulation.
he history of social participation involves movements, intellectuals and others seeking opportuni... more he history of social participation involves movements, intellectuals and others seeking opportunities for dialogue of the society with the State. To verify the actual involvement of civil society with respect to participation and social control, specifically through the Municipality of Viçosa, there was a case study using documents, questionnaire, interviews and participant observation. It was observed that both the participation and social control does not happen due to lack of political consciousness of citizens and the unpreparedness of the members of the Legislature. And despite the potential of the Fiscal Responsibility Law to assist in this process, its content is still poorly understood.
Aware of the importance of planning for the success of organizations sought to identify the techn... more Aware of the importance of planning for the success of organizations sought to identify the techniques of strategic
planning, adopted by the municipal public administration. Information was gathered from interviews with heads of offices of the municipalities analyzed. The methodology is based on the technique of case study, using primary and secondary data. It has been found in somedepartments of public administration, institutionalization only the first stage in the strategic planning. It should be noted that non-internalization
of the practice of other phases and stages of the management plan could undermine the effectiveness of public administration.
From a qualitative method, through research and descriptive
literature, this paper aims to cons... more From a qualitative method, through research and descriptive
literature, this paper aims to consider the legal and social consequences of integration of people with disabilities
in the microcosm employment business. The data was accomplished through the application of semi-structured questionnaires and processed through the Content Analysis. It was noticed that all the companies surveyed had a previous
knowledge of the quota law and the importance of social responsibility.
The Women's Center was the first center for women created on the campus of a
univ... more The Women's Center was the first center for women created on the campus of a
university and is an example for women's centers in the United States and the world.
Therefore, this study aimed to analyze the perception of managers of the Women's
Center on the empowerment of women. We conducted a qualitative research, the case
study, being conducted content analysis of interviews with nine managers. It was found
that the Women's Center provides improvements in education, skills and leadership of
women. Finally, we emphasize great strides in raising awareness of gender equality,
reaffirmation of identity and legitimacy. Participation in the Women's Center to begin the
cycle influences the empowerment of women, may also follow this process in all its
phases. Therefore, their strategies can strengthen the university's commitment to society
and can influence other managers of women's centers, universities and other institutions,
as well as in the formulation of public policies on gender.
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education, from 2012 to 2015, located in southeast Brazil. The aforementioned plan is inserted in the discursive
practice of strategic management, specifically the institutional, bureaucratic management, and is used as an
instrument for decision-making. The goal of this analysis will be to discuss the first step of the “management
plan”, named “organizational policies”. We can see that, while elaborating declarative sentences, there is an
evaluation of the statements regarding what is to be considered relevant to the institutions by means of the
ideological discourse on neoliberal ideals and market behavior. The adoption of market-oriented managerial
tools has been a constant in public administration. The public administration looks for bases of organizational
practices in the private sphere. This mimicry is still present in the field, and the search for new managerial
practices still crosses the imaginaries of the public managers. However, the increasing incorporation of a
market-oriented, neoliberal logic, mainly in the adoption of strategic planning, can still be verified. The
conclusion presented in this paper serves to foment the debate on the strategies formulated for the Brazilian
public service and the methodological applicability of the critical discourse analysis. This meets the emerging
need to systematize and integrate distinct theoretical and methodological approaches in the field of
organizational studies when strategy is studied as a social and discursive practice.
the exercise of reflection and change process, aiming to identify and approach, management theories and
practices in Brazilian public universities with the contribution and the intermediation proactive of High Level
Technicians (HLT). The reality of the new government and the reflective potential of HLT with training in the
field of applied social sciences, as federal civil servants, the possible use of the methodological approach of
action research for management practices in universities. The gap between theory and organizational practices in
universities lacks methods for such a dichotomy can be minimized. In this context the HLT can suggest as a new
server that will gain increasing your space. Action research has applicability in the organizational routine
troubleshooting through the experiences and activities of the HLT own in Brazilian university management.
Among his skills, many technical includes the methodological proficiency essential to contribute, since, in the
conduct of scientific basis, identifying and solving some practical problems in the daily activities of these
universities. This proactivity can contribute significantly to better understanding of the theory and minimizing
the distance with organizational practice.
the Federal Institutions of Higher Education (IFES) Brazilian. It is presented as a theoretical and analytical
support the sociological approach because, unlike the others, presents a cultural perspective and highlights the
role of cultural norms and the broader institutional context elements. It appears that the process of
institutionalization in universities promotes increasingly, organizational changes that are substantial and a high
degree of formalization for them to continue working. Institutional environments of Brazilian IFES are
conditioned by an environment of hard and supported regulation specifically for determinations prescribed by
regulatory and supervisory bodies of the Union. This rules and standards in the federal ambience are significant
sources of isomorphic changes in IFES. It appears that the professional support of high level technicians in
Brazilian IFES, civil servants career with an academic background in Business Administration or a related field
in the construction of strategic planning allows more legitimacy in this field, which implies credibility and
institutional support.
Brazilian reality. Introduce public governance as an opportunity to involve civil society in public affairs, posing as the central argument of the work of the theory of communicative rationality of Habermas and its interface with the public governance. Observed a convergence of positions of studies with the assumptions of the theory of Habermas that local governments in the probability of the development of social control and governance model is greater. It can be inferred that the state and local levels offer better facilities and op portunities for the participation of civil society. The power of management decision must go through a process of change through a power of communicative action, allowing the creation of a better decision space-qualified in the relations between
state, society and the market, ensuring discussion issues with the participation of all involved.
processes, markets, products and patterns of consumption. In general, it was noticed that the implemented employment policies are used as a tool to minimize the impact of general changes. They do not eliminate the contradictory nature of the social relations of capitalist production, but accentuate the logic of accumulation.
planning, adopted by the municipal public administration. Information was gathered from interviews with heads of offices of the municipalities analyzed. The methodology is based on the technique of case study, using primary and secondary data. It has been found in somedepartments of public administration, institutionalization only the first stage in the strategic planning. It should be noted that non-internalization
of the practice of other phases and stages of the management plan could undermine the effectiveness of public administration.
literature, this paper aims to consider the legal and social consequences of integration of people with disabilities
in the microcosm employment business. The data was accomplished through the application of semi-structured questionnaires and processed through the Content Analysis. It was noticed that all the companies surveyed had a previous
knowledge of the quota law and the importance of social responsibility.
university and is an example for women's centers in the United States and the world.
Therefore, this study aimed to analyze the perception of managers of the Women's
Center on the empowerment of women. We conducted a qualitative research, the case
study, being conducted content analysis of interviews with nine managers. It was found
that the Women's Center provides improvements in education, skills and leadership of
women. Finally, we emphasize great strides in raising awareness of gender equality,
reaffirmation of identity and legitimacy. Participation in the Women's Center to begin the
cycle influences the empowerment of women, may also follow this process in all its
phases. Therefore, their strategies can strengthen the university's commitment to society
and can influence other managers of women's centers, universities and other institutions,
as well as in the formulation of public policies on gender.
education, from 2012 to 2015, located in southeast Brazil. The aforementioned plan is inserted in the discursive
practice of strategic management, specifically the institutional, bureaucratic management, and is used as an
instrument for decision-making. The goal of this analysis will be to discuss the first step of the “management
plan”, named “organizational policies”. We can see that, while elaborating declarative sentences, there is an
evaluation of the statements regarding what is to be considered relevant to the institutions by means of the
ideological discourse on neoliberal ideals and market behavior. The adoption of market-oriented managerial
tools has been a constant in public administration. The public administration looks for bases of organizational
practices in the private sphere. This mimicry is still present in the field, and the search for new managerial
practices still crosses the imaginaries of the public managers. However, the increasing incorporation of a
market-oriented, neoliberal logic, mainly in the adoption of strategic planning, can still be verified. The
conclusion presented in this paper serves to foment the debate on the strategies formulated for the Brazilian
public service and the methodological applicability of the critical discourse analysis. This meets the emerging
need to systematize and integrate distinct theoretical and methodological approaches in the field of
organizational studies when strategy is studied as a social and discursive practice.
the exercise of reflection and change process, aiming to identify and approach, management theories and
practices in Brazilian public universities with the contribution and the intermediation proactive of High Level
Technicians (HLT). The reality of the new government and the reflective potential of HLT with training in the
field of applied social sciences, as federal civil servants, the possible use of the methodological approach of
action research for management practices in universities. The gap between theory and organizational practices in
universities lacks methods for such a dichotomy can be minimized. In this context the HLT can suggest as a new
server that will gain increasing your space. Action research has applicability in the organizational routine
troubleshooting through the experiences and activities of the HLT own in Brazilian university management.
Among his skills, many technical includes the methodological proficiency essential to contribute, since, in the
conduct of scientific basis, identifying and solving some practical problems in the daily activities of these
universities. This proactivity can contribute significantly to better understanding of the theory and minimizing
the distance with organizational practice.
the Federal Institutions of Higher Education (IFES) Brazilian. It is presented as a theoretical and analytical
support the sociological approach because, unlike the others, presents a cultural perspective and highlights the
role of cultural norms and the broader institutional context elements. It appears that the process of
institutionalization in universities promotes increasingly, organizational changes that are substantial and a high
degree of formalization for them to continue working. Institutional environments of Brazilian IFES are
conditioned by an environment of hard and supported regulation specifically for determinations prescribed by
regulatory and supervisory bodies of the Union. This rules and standards in the federal ambience are significant
sources of isomorphic changes in IFES. It appears that the professional support of high level technicians in
Brazilian IFES, civil servants career with an academic background in Business Administration or a related field
in the construction of strategic planning allows more legitimacy in this field, which implies credibility and
institutional support.
Brazilian reality. Introduce public governance as an opportunity to involve civil society in public affairs, posing as the central argument of the work of the theory of communicative rationality of Habermas and its interface with the public governance. Observed a convergence of positions of studies with the assumptions of the theory of Habermas that local governments in the probability of the development of social control and governance model is greater. It can be inferred that the state and local levels offer better facilities and op portunities for the participation of civil society. The power of management decision must go through a process of change through a power of communicative action, allowing the creation of a better decision space-qualified in the relations between
state, society and the market, ensuring discussion issues with the participation of all involved.
processes, markets, products and patterns of consumption. In general, it was noticed that the implemented employment policies are used as a tool to minimize the impact of general changes. They do not eliminate the contradictory nature of the social relations of capitalist production, but accentuate the logic of accumulation.
planning, adopted by the municipal public administration. Information was gathered from interviews with heads of offices of the municipalities analyzed. The methodology is based on the technique of case study, using primary and secondary data. It has been found in somedepartments of public administration, institutionalization only the first stage in the strategic planning. It should be noted that non-internalization
of the practice of other phases and stages of the management plan could undermine the effectiveness of public administration.
literature, this paper aims to consider the legal and social consequences of integration of people with disabilities
in the microcosm employment business. The data was accomplished through the application of semi-structured questionnaires and processed through the Content Analysis. It was noticed that all the companies surveyed had a previous
knowledge of the quota law and the importance of social responsibility.
university and is an example for women's centers in the United States and the world.
Therefore, this study aimed to analyze the perception of managers of the Women's
Center on the empowerment of women. We conducted a qualitative research, the case
study, being conducted content analysis of interviews with nine managers. It was found
that the Women's Center provides improvements in education, skills and leadership of
women. Finally, we emphasize great strides in raising awareness of gender equality,
reaffirmation of identity and legitimacy. Participation in the Women's Center to begin the
cycle influences the empowerment of women, may also follow this process in all its
phases. Therefore, their strategies can strengthen the university's commitment to society
and can influence other managers of women's centers, universities and other institutions,
as well as in the formulation of public policies on gender.