Asia Pacific Journal of Marketing and Logistics, 2004
Abstract: The Internet technology has been recognised as a key business resource and is increasin... more Abstract: The Internet technology has been recognised as a key business resource and is increasingly being used and integrated into firm's marketing activities. This study explored the relationship between market orientation and marketing competency and investigated the role of the Internet marketing integration in the market orientation-marketing competency linkage. From an analysis of a survey data from 47 manufacturing firms involved in exporting and 33 travel agencies, four dimensions–Providing Customer Value, Competitor ...
Abstract—The aim of this paper is to examine the moderating effect of physical environment's inno... more Abstract—The aim of this paper is to examine the moderating effect of physical environment's innovativeness (PEI) on the relationship between hosting quality and satisfaction in the hotel services. This preliminary study, involving 392 hotel guests in Malaysia, employed questionnaire survey as the main method of data collection.
A research framework of travel web site acceptance was developed based on technology acceptance m... more A research framework of travel web site acceptance was developed based on technology acceptance model and theory of reasoned action. This study examined the influences of web site effectiveness characteristics, social factors and Internet self-efficacy on future intention to use travel web sites. From a multistage cluster sampling among employees in selected organizations in the Malaysian Klang valley, a total of 679 questionnaires were returned and analyzed.
Abstract There is growing reliance on the web sites for promotion of tourism and travel related p... more Abstract There is growing reliance on the web sites for promotion of tourism and travel related product/services. Thus, identification of travel web site effectiveness attributes based on traveller/internet users' expectation is necessary. This paper explores the travel web site effectiveness attributes and their relationships with the intrinsic and extrinsic motivation of Malaysian travellers.
Abstract: Investigations to ascertain the contingent effects of membership duration in a loyalty ... more Abstract: Investigations to ascertain the contingent effects of membership duration in a loyalty programme are critical for advancing marketing knowledge and management practice. In line with this thinking, a baseline model was developed to assess the role of loyalty programme's benefits offered by one of the leading superstore in 1 Malaysia on its members' satisfaction and ultimately loyalty towards the store.
Abstract Many researchers have explored the relationship between market orientation and firm perf... more Abstract Many researchers have explored the relationship between market orientation and firm performance in manufacturing and services industries but such studies in agri-food SMEs are scarce. Previous research conducted has conceptually and empirically supported the notion that market orientation independently or collectively have positive correlations with the business performance of organization (such as Narver and Slater, 1990; Jaworski and Kohli, 1993; Lee and Peterson, 2000).
ABSTRACT Tourism is one of the major service industries today and it is necessary for travel mark... more ABSTRACT Tourism is one of the major service industries today and it is necessary for travel marketers to take advantage of the huge opportunities generated by Internet technology for online promotions and purchases. Under increasingly competitive situations, effective tourism marketing is impossible without an understanding of consumers‟ motives. Motive is explained as why an individual does something (Hawkins et al., 1998).
The marketing of heritage coincides with the emergence of marketing as an academic discipline in ... more The marketing of heritage coincides with the emergence of marketing as an academic discipline in the 1950s. This research seeks to determine domestic and international tourists' expectations and perceptions of the heritage site of Melaka in Malaysia by measuring their satisfaction level using eight travel attributes.
Low cost carriers have reshaped the airline industry competitive environment within liberalised m... more Low cost carriers have reshaped the airline industry competitive environment within liberalised markets and have made significant impacts in the world's domestic passenger markets, which had previously been largely controlled by full service network carriers (O'Connel and Williams, 2005). Understanding and meeting customers' expectations and subsequently being different from competitors are important in order to survive in the today world of globalization.
Abstract This preliminary study attempts to profile the Malaysian domestic pleasure travel market... more Abstract This preliminary study attempts to profile the Malaysian domestic pleasure travel market based on lifestyles and travel motives as well as the relationship between the two constructs. This study also investigates the sources of information and other travel-related characteristics in the Malaysian pleasure travel marketplace. This study involves a questionnaire-survey of 248 respondents and employed factor analyses with varimax rotation as the main statistical method.
Norzalita Abd Aziz (Corresponding author) & Norjaya Mohd Yasin Graduate School of Business, Unive... more Norzalita Abd Aziz (Corresponding author) & Norjaya Mohd Yasin Graduate School of Business, Universiti Kebangsaan Malaysia, 43650 Bangi, Malaysia Tel: 60-3-8921-3798 E-mail: eita@ukm.com Abstract This study attempts to verify the determinants of brand equity of services based on consumers' perception of a banking service.
Abstract In this study the framework is developed based on the theory of reasoned action. This pa... more Abstract In this study the framework is developed based on the theory of reasoned action. This paper seeks to examine the influences of travel motivations and social factors on future intention to use travel web sites. Data was collected using multistage cluster sampling among employees in selected organisations in the Klang Valley of Malaysia. A total of 679 questionnaires were returned and analysed.
The study of hospitality has been all-encompassing and has included experts from various backgrou... more The study of hospitality has been all-encompassing and has included experts from various backgrounds and disciplines drawn from many fields in the social sciences and arts. The study of hospitality as a human phenomenon directly deals and essentially involves the relationship between host and guest. From the social context, hospitality can be referred to as the act of being hospitable while from the commercial perspective, hospitality can also be regarded as a sub-sector of the service industry.
ABSTRACT Loyalty programs have increasingly attracted interest in both academic marketing researc... more ABSTRACT Loyalty programs have increasingly attracted interest in both academic marketing research and practice. One major factor that has been increasingly discussed is loyalty. In this study we examine the influence of cardholders' satisfaction on loyalty (program loyalty and store loyalty) in a retail context, namely, in department stores and superstores. Data were collected from 400 cardholders of a retail loyalty program in Klang Valley, Malaysia via the drop-off-and-collect technique.
ABSTRACT The digital age has already made significant changes to each of the elements of the prom... more ABSTRACT The digital age has already made significant changes to each of the elements of the promotion mix. Companies increasingly see the Internet as an important medium through which advertising messages can be directed towards consumers. In the 21st century, consumers have more control over advertising exposure with web advertising because they can select how much commercial content they wish to view.
ABSTRACT This preliminary study, involving 125 respondents drawn from Institute of higher educati... more ABSTRACT This preliminary study, involving 125 respondents drawn from Institute of higher educations in Malaysia attempts to determine the interests and involvement of young adults or teenagers in the adventure tourism activities. The gaps between the two constructs are also measured to determine the potential of the tourism sector.
Asia Pacific Journal of Marketing and Logistics, 2004
Abstract: The Internet technology has been recognised as a key business resource and is increasin... more Abstract: The Internet technology has been recognised as a key business resource and is increasingly being used and integrated into firm's marketing activities. This study explored the relationship between market orientation and marketing competency and investigated the role of the Internet marketing integration in the market orientation-marketing competency linkage. From an analysis of a survey data from 47 manufacturing firms involved in exporting and 33 travel agencies, four dimensions–Providing Customer Value, Competitor ...
Abstract—The aim of this paper is to examine the moderating effect of physical environment's inno... more Abstract—The aim of this paper is to examine the moderating effect of physical environment's innovativeness (PEI) on the relationship between hosting quality and satisfaction in the hotel services. This preliminary study, involving 392 hotel guests in Malaysia, employed questionnaire survey as the main method of data collection.
A research framework of travel web site acceptance was developed based on technology acceptance m... more A research framework of travel web site acceptance was developed based on technology acceptance model and theory of reasoned action. This study examined the influences of web site effectiveness characteristics, social factors and Internet self-efficacy on future intention to use travel web sites. From a multistage cluster sampling among employees in selected organizations in the Malaysian Klang valley, a total of 679 questionnaires were returned and analyzed.
Abstract There is growing reliance on the web sites for promotion of tourism and travel related p... more Abstract There is growing reliance on the web sites for promotion of tourism and travel related product/services. Thus, identification of travel web site effectiveness attributes based on traveller/internet users' expectation is necessary. This paper explores the travel web site effectiveness attributes and their relationships with the intrinsic and extrinsic motivation of Malaysian travellers.
Abstract: Investigations to ascertain the contingent effects of membership duration in a loyalty ... more Abstract: Investigations to ascertain the contingent effects of membership duration in a loyalty programme are critical for advancing marketing knowledge and management practice. In line with this thinking, a baseline model was developed to assess the role of loyalty programme's benefits offered by one of the leading superstore in 1 Malaysia on its members' satisfaction and ultimately loyalty towards the store.
Abstract Many researchers have explored the relationship between market orientation and firm perf... more Abstract Many researchers have explored the relationship between market orientation and firm performance in manufacturing and services industries but such studies in agri-food SMEs are scarce. Previous research conducted has conceptually and empirically supported the notion that market orientation independently or collectively have positive correlations with the business performance of organization (such as Narver and Slater, 1990; Jaworski and Kohli, 1993; Lee and Peterson, 2000).
ABSTRACT Tourism is one of the major service industries today and it is necessary for travel mark... more ABSTRACT Tourism is one of the major service industries today and it is necessary for travel marketers to take advantage of the huge opportunities generated by Internet technology for online promotions and purchases. Under increasingly competitive situations, effective tourism marketing is impossible without an understanding of consumers‟ motives. Motive is explained as why an individual does something (Hawkins et al., 1998).
The marketing of heritage coincides with the emergence of marketing as an academic discipline in ... more The marketing of heritage coincides with the emergence of marketing as an academic discipline in the 1950s. This research seeks to determine domestic and international tourists' expectations and perceptions of the heritage site of Melaka in Malaysia by measuring their satisfaction level using eight travel attributes.
Low cost carriers have reshaped the airline industry competitive environment within liberalised m... more Low cost carriers have reshaped the airline industry competitive environment within liberalised markets and have made significant impacts in the world's domestic passenger markets, which had previously been largely controlled by full service network carriers (O'Connel and Williams, 2005). Understanding and meeting customers' expectations and subsequently being different from competitors are important in order to survive in the today world of globalization.
Abstract This preliminary study attempts to profile the Malaysian domestic pleasure travel market... more Abstract This preliminary study attempts to profile the Malaysian domestic pleasure travel market based on lifestyles and travel motives as well as the relationship between the two constructs. This study also investigates the sources of information and other travel-related characteristics in the Malaysian pleasure travel marketplace. This study involves a questionnaire-survey of 248 respondents and employed factor analyses with varimax rotation as the main statistical method.
Norzalita Abd Aziz (Corresponding author) & Norjaya Mohd Yasin Graduate School of Business, Unive... more Norzalita Abd Aziz (Corresponding author) & Norjaya Mohd Yasin Graduate School of Business, Universiti Kebangsaan Malaysia, 43650 Bangi, Malaysia Tel: 60-3-8921-3798 E-mail: eita@ukm.com Abstract This study attempts to verify the determinants of brand equity of services based on consumers' perception of a banking service.
Abstract In this study the framework is developed based on the theory of reasoned action. This pa... more Abstract In this study the framework is developed based on the theory of reasoned action. This paper seeks to examine the influences of travel motivations and social factors on future intention to use travel web sites. Data was collected using multistage cluster sampling among employees in selected organisations in the Klang Valley of Malaysia. A total of 679 questionnaires were returned and analysed.
The study of hospitality has been all-encompassing and has included experts from various backgrou... more The study of hospitality has been all-encompassing and has included experts from various backgrounds and disciplines drawn from many fields in the social sciences and arts. The study of hospitality as a human phenomenon directly deals and essentially involves the relationship between host and guest. From the social context, hospitality can be referred to as the act of being hospitable while from the commercial perspective, hospitality can also be regarded as a sub-sector of the service industry.
ABSTRACT Loyalty programs have increasingly attracted interest in both academic marketing researc... more ABSTRACT Loyalty programs have increasingly attracted interest in both academic marketing research and practice. One major factor that has been increasingly discussed is loyalty. In this study we examine the influence of cardholders' satisfaction on loyalty (program loyalty and store loyalty) in a retail context, namely, in department stores and superstores. Data were collected from 400 cardholders of a retail loyalty program in Klang Valley, Malaysia via the drop-off-and-collect technique.
ABSTRACT The digital age has already made significant changes to each of the elements of the prom... more ABSTRACT The digital age has already made significant changes to each of the elements of the promotion mix. Companies increasingly see the Internet as an important medium through which advertising messages can be directed towards consumers. In the 21st century, consumers have more control over advertising exposure with web advertising because they can select how much commercial content they wish to view.
ABSTRACT This preliminary study, involving 125 respondents drawn from Institute of higher educati... more ABSTRACT This preliminary study, involving 125 respondents drawn from Institute of higher educations in Malaysia attempts to determine the interests and involvement of young adults or teenagers in the adventure tourism activities. The gaps between the two constructs are also measured to determine the potential of the tourism sector.
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