Prof. Yousery N. M. K. Elsayed is the Head of Active and Interactive Learning Center, College of Business, Umm Al Qura University Supervisors: Dr. Saad Alotaibi (Vice Dean of the College of Business for Quality and Development Affairs, Umm Al Qura University) and Prof. Hosam Refai (Helwan University Vice President for Academic and Students Affairs)
ARTICLE INFO ABSTACT Facebook can be marked as an opportunity or as a curse for any business work... more ARTICLE INFO ABSTACT Facebook can be marked as an opportunity or as a curse for any business working these days. Social media concerns were a priority for many business managers. This empirical study aimed to examine the chain and independent restaurants’ Facebook usage to contribute in measuring their online image. The study developed an assessment tool to evaluate the contents of restaurants’ Facebook pages, Facebook groups, and Facebook accounts. A sample of sixtyseven restaurants (twenty-eight independent restaurants and thirtynine chain restaurants) in ten college towns were assessed. Pizza restaurants were selected based on their growing & well-known performance. This study exposed some significant findings, e.g., the majority of independent restaurants did not have official Facebook page, but there was a very limited number of them that presented a superior presence. On the other hand, chain restauants used Facebook tools more efficient than the independent restaurant. The re...
PurposeThis study aims to provide a new vision for investigating the different human resources ma... more PurposeThis study aims to provide a new vision for investigating the different human resources management (HRM) practices in hotels after the COVID-19 pandemic.Design/methodology/approachA quantitative research approach was adopted using confirmatory factor analysis and structural equation modeling to reveal updated priorities and relations as stated by 504 hospitality employees.FindingsThe research approach contributed to highlighting exciting findings, as training and development (T&D) had an insignificant effect on turnover intention (IT) or affective organizational commitment (AOC) following the COVID-19 pandemic; job security (JS) had the highest impact on AOC and compensation had the highest effect on TI.Practical implicationsIndividual HRM practices have different strong impacts on employee outcomes. This paper provides human resource directors with realistic and practical implications to boost individuals' AOC and reduces their intention to quit their job in conditions o...
ABSTRACT This qualitative study was conducted to determine the use of active learning in U.S. hos... more ABSTRACT This qualitative study was conducted to determine the use of active learning in U.S. hospitality programs. The 23 study participants found that overcoming barriers to teach through active learning was worth the effort. A variety of active learning methods were identified, but the use of technology was very limited. There was no consensus that the use of active learning would increase in the future. Of concern is that no participant consulted the literature or other expert sources to adopt active learning, and participants only had anecdotal evidence to validate their claims that active learning is a more effective teaching method than passive learning.
Service learning was asserted as an effective learning approach for students. Libya did not have ... more Service learning was asserted as an effective learning approach for students. Libya did not have a previous research about service learning in hospitality and tourism programs. This research handled this point, compared service learning with traditional lecture style learning and investigated the influences of individual differences on tourism and hospitality students perceptions. The research developed a list of recommendations for engaging students with their societies and affording real life skills during their academic study.
Considering the difficult challenges facing the hospitality industry, environmental hotel perform... more Considering the difficult challenges facing the hospitality industry, environmental hotel performance becomes an important issue facing the hospitality industry to satisfy customers' needs. However, employee training plays a critical role in hotels' success, lack of research existed to identify deeply the impact of green employee training on environmental hotel performance. The current paper aims to reveal the influence of both perceived access to green training (PAGT) and perceived support for green training (PSGT) on hotel environmental performance. With a sample of 369 hotel employees and using structural equation model analyses, the results highlighted the positive impact of both PAGT and PSGT on environmental hotel performance. Drawing on these findings, theoretical and managerial implications, and related future research are discussed.
The technology had various impacts on each generation. For instance Generation Y was described as... more The technology had various impacts on each generation. For instance Generation Y was described as technology oriented. Other generations had different engagement levels. This research investigated technology impacts on hoteliers' generations' job satisfaction in Luxor. The Study investigated the influences of modern technologies on job satisfaction at three generations (Boomers, Gen X and Gen Y) in five-star hotels in Luxor. The study used a mixed research approach. Case study methodology was used, to reveal the relationship between technology and different generations' satisfaction. Semi structured Interviews were undertaken with managers. Thirty five interviews were made. Four hundred and sixty labor surveys were distributed. Discourse analysis was used to analyze qualitative data. Quantitative data was statistically analyzed. The results and discussions developed a set of recommendations for hoteliers. The study findings revealed generational differences in the invest...
Considering the difficult challenges facing the hospitality industry, environmental hotel perform... more Considering the difficult challenges facing the hospitality industry, environmental hotel performance becomes an important issue facing the hospitality industry to satisfy customers' needs. However, employee training plays a critical role in hotels' success, lack of research existed to identify deeply the impact of green employee training on environmental hotel performance. The current paper aims to reveal the influence of both perceived access to green training (PAGT) and perceived support for green training (PSGT) on hotel environmental performance. With a sample of 369 hotel employees and using structural equation model analyses, the results highlighted the positive impact of both PAGT and PSGT on environmental hotel performance. Drawing on these findings, theoretical and managerial implications, and related future research are discussed.
This qualitative study was conducted to determine the use of active learning in U.S. hospitality ... more This qualitative study was conducted to determine the use of active learning in U.S. hospitality programs. The 23 study participants found that overcoming barriers to teach through active learning was worth the effort. A variety of active learning methods were identified, but the use of technology was very limited. There was no consensus that the use of active learning would increase in the future. Of concern is that no participant consulted the literature or other expert sources to adopt active learning, and participants only had anecdotal evidence to validate their claims that active learning is a more effective teaching method than passive learning.
This research compared between Egyptian higher education students' perceptions towards active and... more This research compared between Egyptian higher education students' perceptions towards active and traditional lecture style learning in a governmental university (Helwan University). The sample consisted of two student categories: the reciprocal edu-training students and traditional higher education students. The results were significantly varied between the investigated groups. In this regard, traditional higher education students significantly perceived active learning as more productive and fruitful than the traditional learning style in the whole learning process (general evaluation of the course, learning outputs, the lecture, the lecturer and the evaluation system of students). On the other hand, the reciprocal edu-training students perceived active learning to be better than traditional learning only in the context of the general evaluation of the course, the lecture, the lecturer and the evaluation system of students. The results also suggested that demographic characteristics such as the age and the educational background may affect students' perceptions of the learning methods investigated. Based on this, the results stressed the importance of adopting active learning techniques in tourism higher
The technology had various impacts on each generation. For instance Generation Y was described as... more The technology had various impacts on each generation. For instance Generation Y was described as technology oriented. Other generations had different engagement levels. This research investigated technology impacts on hoteliers' generations' job satisfaction in Luxor. The Study investigated the influences of modern technologies on job satisfaction at three generations (Boomers, Gen X and Gen Y) in five-star hotels in Luxor. The study used a mixed research approach. Case study methodology was used, to reveal the relationship between technology and different generations' satisfaction. Semi structured Interviews were undertaken with managers. Thirty five interviews were made. Four hundred and sixty labor surveys were distributed. Discourse analysis was used to analyze qualitative data. Quantitative data was statistically analyzed. The results and discussions developed a set of recommendations for hoteliers. The study findings revealed generational differences in the investigated point.
The social media users increased during last decade. Scholars asserted its vital role in building... more The social media users increased during last decade. Scholars asserted its vital role in building customer relationships as an effective e-CRM instrument. This research aimed to assist Egyptian travel agencies to use social media in building effective electronic customer relationships. The paucity of researches which dealt with this area increased this research importance. The research was undertaken in three phases. Phase one was a pilot study. Phase two contained semi structured interviews. Phase three concerned with social media web sites analysis. Content analysis and Discourse analysis were used to develop a list of recommendations and steps to support Egyptian travel agencies efforts in building a productive electronic customer relationship. Acknowledgement We would like to thank Professor Eleri Jones (Associate Dean for Research, Cardiff School of Management, Cardiff Metropolitan University) for her substantial efforts in this research in relation to its first phase. She also gratefully helped us in addressing the main points of the research, and selecting and contacting Welsh travel agencies sample.
Despite the importance of food festivals to promote tourist destinations, little was known about ... more Despite the importance of food festivals to promote tourist destinations, little was known about critical success factors (CSFs) for managing food festivals. Two food festivals in the UK (Cardiff Food & Drink Festival; Cowbridge Food & Drink Festival) and one food festival in Egypt (Chocofest Cairo) were investigated. Document analysis as well as participant observation for the three food festivals were used. This paper identified the critical success factors underpinning the following perspectives: organizers, sponsors, volunteers and staff, vendors (exhibitor), host community, environment (place), and visitors. The results revealed the importance of having an integrated food festival management approach.
This research compared between Egyptian higher education students' perceptions towards active and... more This research compared between Egyptian higher education students' perceptions towards active and traditional lecture style learning in a governmental university (Helwan University). The sample consisted of two student categories: the reciprocal edu-training students and traditional higher education students. The results were significantly varied between the investigated groups. In this regard, traditional higher education students significantly perceived active learning as more productive and fruitful than the traditional learning style in the whole learning process (general evaluation of the course, learning outputs, the lecture, the lecturer and the evaluation system of students). On the other hand, the reciprocal edu-training students perceived active learning to be better than traditional learning only in the context of the general evaluation of the course, the lecture, the lecturer and the evaluation system of students. The results also suggested that demographic characteristics such as the age and the educational background may affect students' perceptions of the learning methods investigated. Based on this, the results stressed the importance of adopting active learning techniques in tourism higher
The online image importance was evolved rapidly in the last decade based on the changing nature o... more The online image importance was evolved rapidly in the last decade based on the changing nature of clients and technology. Online image was detected as one of the vital E-marketing techniques. It had a massive effect on hotel customer's decisions. The online image helped customers to assess the perceived value that hotel products. It also assisted to decrease associated risks with online buying decisions. The research was conducted in two phases. Phase one analysed the leading Electronic Word of Mouth (eWOM) websites. In the second phase the Egyptian four star hotels' websites were interpreted. Qualitative and quantitative content analysis approaches were used to develop a list of recommendations and implications for Egyptian hotelier.
ARTICLE INFO ABSTACT Facebook can be marked as an opportunity or as a curse for any business work... more ARTICLE INFO ABSTACT Facebook can be marked as an opportunity or as a curse for any business working these days. Social media concerns were a priority for many business managers. This empirical study aimed to examine the chain and independent restaurants’ Facebook usage to contribute in measuring their online image. The study developed an assessment tool to evaluate the contents of restaurants’ Facebook pages, Facebook groups, and Facebook accounts. A sample of sixtyseven restaurants (twenty-eight independent restaurants and thirtynine chain restaurants) in ten college towns were assessed. Pizza restaurants were selected based on their growing & well-known performance. This study exposed some significant findings, e.g., the majority of independent restaurants did not have official Facebook page, but there was a very limited number of them that presented a superior presence. On the other hand, chain restauants used Facebook tools more efficient than the independent restaurant. The re...
PurposeThis study aims to provide a new vision for investigating the different human resources ma... more PurposeThis study aims to provide a new vision for investigating the different human resources management (HRM) practices in hotels after the COVID-19 pandemic.Design/methodology/approachA quantitative research approach was adopted using confirmatory factor analysis and structural equation modeling to reveal updated priorities and relations as stated by 504 hospitality employees.FindingsThe research approach contributed to highlighting exciting findings, as training and development (T&D) had an insignificant effect on turnover intention (IT) or affective organizational commitment (AOC) following the COVID-19 pandemic; job security (JS) had the highest impact on AOC and compensation had the highest effect on TI.Practical implicationsIndividual HRM practices have different strong impacts on employee outcomes. This paper provides human resource directors with realistic and practical implications to boost individuals' AOC and reduces their intention to quit their job in conditions o...
ABSTRACT This qualitative study was conducted to determine the use of active learning in U.S. hos... more ABSTRACT This qualitative study was conducted to determine the use of active learning in U.S. hospitality programs. The 23 study participants found that overcoming barriers to teach through active learning was worth the effort. A variety of active learning methods were identified, but the use of technology was very limited. There was no consensus that the use of active learning would increase in the future. Of concern is that no participant consulted the literature or other expert sources to adopt active learning, and participants only had anecdotal evidence to validate their claims that active learning is a more effective teaching method than passive learning.
Service learning was asserted as an effective learning approach for students. Libya did not have ... more Service learning was asserted as an effective learning approach for students. Libya did not have a previous research about service learning in hospitality and tourism programs. This research handled this point, compared service learning with traditional lecture style learning and investigated the influences of individual differences on tourism and hospitality students perceptions. The research developed a list of recommendations for engaging students with their societies and affording real life skills during their academic study.
Considering the difficult challenges facing the hospitality industry, environmental hotel perform... more Considering the difficult challenges facing the hospitality industry, environmental hotel performance becomes an important issue facing the hospitality industry to satisfy customers' needs. However, employee training plays a critical role in hotels' success, lack of research existed to identify deeply the impact of green employee training on environmental hotel performance. The current paper aims to reveal the influence of both perceived access to green training (PAGT) and perceived support for green training (PSGT) on hotel environmental performance. With a sample of 369 hotel employees and using structural equation model analyses, the results highlighted the positive impact of both PAGT and PSGT on environmental hotel performance. Drawing on these findings, theoretical and managerial implications, and related future research are discussed.
The technology had various impacts on each generation. For instance Generation Y was described as... more The technology had various impacts on each generation. For instance Generation Y was described as technology oriented. Other generations had different engagement levels. This research investigated technology impacts on hoteliers' generations' job satisfaction in Luxor. The Study investigated the influences of modern technologies on job satisfaction at three generations (Boomers, Gen X and Gen Y) in five-star hotels in Luxor. The study used a mixed research approach. Case study methodology was used, to reveal the relationship between technology and different generations' satisfaction. Semi structured Interviews were undertaken with managers. Thirty five interviews were made. Four hundred and sixty labor surveys were distributed. Discourse analysis was used to analyze qualitative data. Quantitative data was statistically analyzed. The results and discussions developed a set of recommendations for hoteliers. The study findings revealed generational differences in the invest...
Considering the difficult challenges facing the hospitality industry, environmental hotel perform... more Considering the difficult challenges facing the hospitality industry, environmental hotel performance becomes an important issue facing the hospitality industry to satisfy customers' needs. However, employee training plays a critical role in hotels' success, lack of research existed to identify deeply the impact of green employee training on environmental hotel performance. The current paper aims to reveal the influence of both perceived access to green training (PAGT) and perceived support for green training (PSGT) on hotel environmental performance. With a sample of 369 hotel employees and using structural equation model analyses, the results highlighted the positive impact of both PAGT and PSGT on environmental hotel performance. Drawing on these findings, theoretical and managerial implications, and related future research are discussed.
This qualitative study was conducted to determine the use of active learning in U.S. hospitality ... more This qualitative study was conducted to determine the use of active learning in U.S. hospitality programs. The 23 study participants found that overcoming barriers to teach through active learning was worth the effort. A variety of active learning methods were identified, but the use of technology was very limited. There was no consensus that the use of active learning would increase in the future. Of concern is that no participant consulted the literature or other expert sources to adopt active learning, and participants only had anecdotal evidence to validate their claims that active learning is a more effective teaching method than passive learning.
This research compared between Egyptian higher education students' perceptions towards active and... more This research compared between Egyptian higher education students' perceptions towards active and traditional lecture style learning in a governmental university (Helwan University). The sample consisted of two student categories: the reciprocal edu-training students and traditional higher education students. The results were significantly varied between the investigated groups. In this regard, traditional higher education students significantly perceived active learning as more productive and fruitful than the traditional learning style in the whole learning process (general evaluation of the course, learning outputs, the lecture, the lecturer and the evaluation system of students). On the other hand, the reciprocal edu-training students perceived active learning to be better than traditional learning only in the context of the general evaluation of the course, the lecture, the lecturer and the evaluation system of students. The results also suggested that demographic characteristics such as the age and the educational background may affect students' perceptions of the learning methods investigated. Based on this, the results stressed the importance of adopting active learning techniques in tourism higher
The technology had various impacts on each generation. For instance Generation Y was described as... more The technology had various impacts on each generation. For instance Generation Y was described as technology oriented. Other generations had different engagement levels. This research investigated technology impacts on hoteliers' generations' job satisfaction in Luxor. The Study investigated the influences of modern technologies on job satisfaction at three generations (Boomers, Gen X and Gen Y) in five-star hotels in Luxor. The study used a mixed research approach. Case study methodology was used, to reveal the relationship between technology and different generations' satisfaction. Semi structured Interviews were undertaken with managers. Thirty five interviews were made. Four hundred and sixty labor surveys were distributed. Discourse analysis was used to analyze qualitative data. Quantitative data was statistically analyzed. The results and discussions developed a set of recommendations for hoteliers. The study findings revealed generational differences in the investigated point.
The social media users increased during last decade. Scholars asserted its vital role in building... more The social media users increased during last decade. Scholars asserted its vital role in building customer relationships as an effective e-CRM instrument. This research aimed to assist Egyptian travel agencies to use social media in building effective electronic customer relationships. The paucity of researches which dealt with this area increased this research importance. The research was undertaken in three phases. Phase one was a pilot study. Phase two contained semi structured interviews. Phase three concerned with social media web sites analysis. Content analysis and Discourse analysis were used to develop a list of recommendations and steps to support Egyptian travel agencies efforts in building a productive electronic customer relationship. Acknowledgement We would like to thank Professor Eleri Jones (Associate Dean for Research, Cardiff School of Management, Cardiff Metropolitan University) for her substantial efforts in this research in relation to its first phase. She also gratefully helped us in addressing the main points of the research, and selecting and contacting Welsh travel agencies sample.
Despite the importance of food festivals to promote tourist destinations, little was known about ... more Despite the importance of food festivals to promote tourist destinations, little was known about critical success factors (CSFs) for managing food festivals. Two food festivals in the UK (Cardiff Food & Drink Festival; Cowbridge Food & Drink Festival) and one food festival in Egypt (Chocofest Cairo) were investigated. Document analysis as well as participant observation for the three food festivals were used. This paper identified the critical success factors underpinning the following perspectives: organizers, sponsors, volunteers and staff, vendors (exhibitor), host community, environment (place), and visitors. The results revealed the importance of having an integrated food festival management approach.
This research compared between Egyptian higher education students' perceptions towards active and... more This research compared between Egyptian higher education students' perceptions towards active and traditional lecture style learning in a governmental university (Helwan University). The sample consisted of two student categories: the reciprocal edu-training students and traditional higher education students. The results were significantly varied between the investigated groups. In this regard, traditional higher education students significantly perceived active learning as more productive and fruitful than the traditional learning style in the whole learning process (general evaluation of the course, learning outputs, the lecture, the lecturer and the evaluation system of students). On the other hand, the reciprocal edu-training students perceived active learning to be better than traditional learning only in the context of the general evaluation of the course, the lecture, the lecturer and the evaluation system of students. The results also suggested that demographic characteristics such as the age and the educational background may affect students' perceptions of the learning methods investigated. Based on this, the results stressed the importance of adopting active learning techniques in tourism higher
The online image importance was evolved rapidly in the last decade based on the changing nature o... more The online image importance was evolved rapidly in the last decade based on the changing nature of clients and technology. Online image was detected as one of the vital E-marketing techniques. It had a massive effect on hotel customer's decisions. The online image helped customers to assess the perceived value that hotel products. It also assisted to decrease associated risks with online buying decisions. The research was conducted in two phases. Phase one analysed the leading Electronic Word of Mouth (eWOM) websites. In the second phase the Egyptian four star hotels' websites were interpreted. Qualitative and quantitative content analysis approaches were used to develop a list of recommendations and implications for Egyptian hotelier.
The rapidly changing hospitality market needs and IT evolution imposed more challenges to design ... more The rapidly changing hospitality market needs and IT evolution imposed more challenges to design a successful courses meeting industry needs. Previous researches pointed to active and interactive learning approaches as a key to meet these fast evolving needs. Active and interactive learning approaches were considered to be a sign of excellence in any educational system (Neo and Neo, 2004; Hundley, 2007; Sabry and AlShawi, 2009). This research will identify the impacts of adopting active and interactive learning approaches on designing and developing hospitality courses. This aim will be achieved via critically reviewing 'active learning and interactive learning' literature to list their impacts on hospitality courses; this literature review will be followed by building a cross cultural case study to identify the impacts of adopting active and interactive learning approaches in various hospitality courses and to examine their appropriateness for selected courses; Finally the project will develop a list of recommendations to maximize the positive impacts of using active and interactive learning approaches on hospitality higher educational courses.
Although active and interactive teaching methods have been identified as enhancing the quality of... more Although active and interactive teaching methods have been identified as enhancing the quality of student learning; little is known as to the extent of their use in hospitality education or the experiences of those using them to teach. The study findings provide insights into the experiences of those teaching with these methods and provide guidance for those who may want to adapt them in their teaching.
Electronic Distribution Channels (EDCs) were first used by hotels in the 1980s. Since that date t... more Electronic Distribution Channels (EDCs) were first used by hotels in the 1980s. Since that date their usage has been ongoing with new channels being continuously developed. Nowadays, EDCs are critically important to hotel marketing. There is a rich EDC literature, including a number of case studies, for chain hotels but little work that focuses on marketing consortia or non-affiliated (independent) hotels. Four main issues facing hoteliers in their use of EDCs are identified i.e. complexity; price transparency; the quality of hotel information shown on EDC and building relationships with customers. Various authors have highlighted the importance of managing EDC and applying a systematic approach to evaluate it at regular intervals. Existing management models and hotel distribution images have also been criticized as in need of updating to design a comprehensive EDC management model. A comparative case study (first phase of research) of EDC exploitation in affiliated and non-affiliated hotels was undertaken in Wales, involving semi-structured interviews with hotel managers and website analysis. The results identified two key interrelated challenges for hoteliers: complexity and quality of information. Communication between EDC companies and hotels emerged in this phase as a significant issue facing hoteliers. These findings led to the development of an initial EDC performance evaluation flowchart to help hoteliers in exploiting EDCs. Followed by an initial EDC management model summarised the case study findings. A phenomenological approach (second phase of research) was adopted to develop and generalize the results which are accommodated in the final EDC management model. In this phase, industry and expert panels were formed from: experts and managers belonging to: non-affiliated hotels; EDC companies; chain headquarters; marketing consortia head offices. Semi-structured interviews were held and self administered surveys were distributed to the panel participants. Several future trends were identified, together with new channels which are anticipated to grow e.g. virtual travel communities (VTCs). These informed the design of the new hotel distribution model. The major shift in the final results was in the initial EDC evaluation flowchart. It was split to include four different areas: search engine optimization (SEO); hotel website; quality of hotel information shown on EDC; value for money. The final EDC performance evaluation toolkit was designed to accommodate the different needs of hoteliers (these differences were based on typologies; locations and financial abilities of hotels) and to help them fully exploit EDCs.
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