The importance of sales management as an interface between a company and its customers is widely ... more The importance of sales management as an interface between a company and its customers is widely recognized. However, the teaching of strategic sales management has not received enough attention in marketing education literature. This study analyzes an experiential client-based method for teaching a strategic sales management course. The authors first discuss experiential and client-based pedagogies in sales learning. Second, the authors describe the course, case method, and two different formats. Third, the authors compare the learning outcomes and identify 5 critical success factors that teachers need to consider. The authors conclude by suggesting to sales educators ways to overcome these challenges.
This article aims to analyze how the superiority of a living place is determined. The paper begin... more This article aims to analyze how the superiority of a living place is determined. The paper begins by building a conceptual framework of the sense of place. It positions place identity, place uniqueness and place dependency as concepts evolving through reciprocal interaction. The paper explores two empirical questions; first the meaning themes characterizing the best living place are analyzed. Second, the types of reasoning used to justify the superiority of the place are investigated. A dataset gathered in a competition is analyzed using qualitative content analysis. Social, functional and environmental meaning themes form the co-occurring categories of justification. Four types of reasoning are identified; belonging, convenience, distinction and convincing. These findings are discussed alongside those from earlier research.
This action research study focuses on the development of knowledge and skills of the future marke... more This action research study focuses on the development of knowledge and skills of the future marketers. The aim is to increase our understanding of the managerial challenges in teaching marketing knowledge and skills through experiential client-based projects in the context of the fuzzy front end. A comprehensive model of experiential client-based teaching is created. The model sheds light on teaching process and the challenges faced in different phases of it. The study identifies managing team composition, deciding on challenge level and balancing between critical and creative support processes as critical stages for the course management. Tensions within these critical stages illustrate the variety of possible project processes and outcomes. Seven typical project paths that students undergo and critical stages within these paths are identified. A model incorporating a business process, a creative process, student outputs and the experiential learning cycle is created for ensuring the final outcome. The findings are integrated to the framework of constructive alignment in order to produce a contextualized and extended understanding of the challenges in managing experiential client-based teaching. The study contributes mainly to marketing education literature.
Creativity and marketing imagination are essential core competencies for marketers. Therefore, hi... more Creativity and marketing imagination are essential core competencies for marketers. Therefore, higher marketing education emphasizes creativity in several ways. However, assessing creativity and creative problem solving is challenging and tools for this purpose have not been developed in the context of marketing education. To address this gap, we analyze the use of SOLO taxonomy as an assessment tool in creative problem solving and in doing so develop an assessment framework by contextualizing SOLO taxonomy for client-based marketing development projects. We first introduce earlier literature on assessment and SOLO taxonomy. We then describe a client-based marketing course on creative problem solving. We use SOLO taxonomy to analyze the outcomes and development processes of six student projects and in doing so develop an assessment framework for creative problem solving. Finally, we give suggestions for teachers on how to enhance creative problem solving and its assessment in marketing classrooms.
Jaskari Minna-Maarit (2013). The challenge of assessing creative problem solving in client-based marketing development projects: A SOLO taxonomy approach, Journal of Marketing Education, 35:3, 231–244.
This study aims to analyse the different cultural meanings attached to horsemeat consumption in t... more This study aims to analyse the different cultural meanings attached to horsemeat consumption in the context of the Finnish market. We take the “meat paradox” as a theoretical starting point and investigate the underlying cultural structures that guide consumers’ meaning-making and consumption decisions in regard to horsemeat. The data were generated after the horsemeat scandal, drawing on a wide variety of media texts about horsemeat consumption. The data were analysed through qualitative content analysis and the findings reveal five horsemeat paradoxes. Each paradox contains meanings that reflect both the justifications for and avoidance of eating horsemeat. The findings show how horsemeat consumption holds various and even contradictory meanings, elucidating how it may be difficult for consumers to take a stand towards eating horsemeat. Thereby, the study provides novel ideas for marketing that are grounded in our deep-rooted and ingrained cultural understandings.
My background comes from business studies. Earlier I have worked with two international conferenc... more My background comes from business studies. Earlier I have worked with two international conference organisers. The main input into pedagogical development of higher education I got from Laurea University of Applied Sciences where I worked for five years. As I moved to Vaasa, the ...
The importance of sales management as an interface between a company and its customers is widely ... more The importance of sales management as an interface between a company and its customers is widely recognized. However, the teaching of strategic sales management has not received enough attention in marketing education literature. This study analyzes an experiential client-based method for teaching a strategic sales management course. The authors first discuss experiential and client-based pedagogies in sales learning. Second, the authors describe the course, case method, and two different formats. Third, the authors compare the learning outcomes and identify 5 critical success factors that teachers need to consider. The authors conclude by suggesting to sales educators ways to overcome these challenges.
This article aims to analyze how the superiority of a living place is determined. The paper begin... more This article aims to analyze how the superiority of a living place is determined. The paper begins by building a conceptual framework of the sense of place. It positions place identity, place uniqueness and place dependency as concepts evolving through reciprocal interaction. The paper explores two empirical questions; first the meaning themes characterizing the best living place are analyzed. Second, the types of reasoning used to justify the superiority of the place are investigated. A dataset gathered in a competition is analyzed using qualitative content analysis. Social, functional and environmental meaning themes form the co-occurring categories of justification. Four types of reasoning are identified; belonging, convenience, distinction and convincing. These findings are discussed alongside those from earlier research.
This action research study focuses on the development of knowledge and skills of the future marke... more This action research study focuses on the development of knowledge and skills of the future marketers. The aim is to increase our understanding of the managerial challenges in teaching marketing knowledge and skills through experiential client-based projects in the context of the fuzzy front end. A comprehensive model of experiential client-based teaching is created. The model sheds light on teaching process and the challenges faced in different phases of it. The study identifies managing team composition, deciding on challenge level and balancing between critical and creative support processes as critical stages for the course management. Tensions within these critical stages illustrate the variety of possible project processes and outcomes. Seven typical project paths that students undergo and critical stages within these paths are identified. A model incorporating a business process, a creative process, student outputs and the experiential learning cycle is created for ensuring the final outcome. The findings are integrated to the framework of constructive alignment in order to produce a contextualized and extended understanding of the challenges in managing experiential client-based teaching. The study contributes mainly to marketing education literature.
Creativity and marketing imagination are essential core competencies for marketers. Therefore, hi... more Creativity and marketing imagination are essential core competencies for marketers. Therefore, higher marketing education emphasizes creativity in several ways. However, assessing creativity and creative problem solving is challenging and tools for this purpose have not been developed in the context of marketing education. To address this gap, we analyze the use of SOLO taxonomy as an assessment tool in creative problem solving and in doing so develop an assessment framework by contextualizing SOLO taxonomy for client-based marketing development projects. We first introduce earlier literature on assessment and SOLO taxonomy. We then describe a client-based marketing course on creative problem solving. We use SOLO taxonomy to analyze the outcomes and development processes of six student projects and in doing so develop an assessment framework for creative problem solving. Finally, we give suggestions for teachers on how to enhance creative problem solving and its assessment in marketing classrooms.
Jaskari Minna-Maarit (2013). The challenge of assessing creative problem solving in client-based marketing development projects: A SOLO taxonomy approach, Journal of Marketing Education, 35:3, 231–244.
This study aims to analyse the different cultural meanings attached to horsemeat consumption in t... more This study aims to analyse the different cultural meanings attached to horsemeat consumption in the context of the Finnish market. We take the “meat paradox” as a theoretical starting point and investigate the underlying cultural structures that guide consumers’ meaning-making and consumption decisions in regard to horsemeat. The data were generated after the horsemeat scandal, drawing on a wide variety of media texts about horsemeat consumption. The data were analysed through qualitative content analysis and the findings reveal five horsemeat paradoxes. Each paradox contains meanings that reflect both the justifications for and avoidance of eating horsemeat. The findings show how horsemeat consumption holds various and even contradictory meanings, elucidating how it may be difficult for consumers to take a stand towards eating horsemeat. Thereby, the study provides novel ideas for marketing that are grounded in our deep-rooted and ingrained cultural understandings.
My background comes from business studies. Earlier I have worked with two international conferenc... more My background comes from business studies. Earlier I have worked with two international conference organisers. The main input into pedagogical development of higher education I got from Laurea University of Applied Sciences where I worked for five years. As I moved to Vaasa, the ...
Uploads
A comprehensive model of experiential client-based teaching is created. The model sheds light on teaching process and the challenges faced in different phases of it. The study identifies managing team composition, deciding on challenge level and balancing between critical and creative support processes as critical stages for the course management. Tensions within these critical stages illustrate the variety of possible project processes and outcomes.
Seven typical project paths that students undergo and critical stages within these paths are identified. A model incorporating a business process, a creative process, student outputs and the experiential learning cycle is created for ensuring the final outcome.
The findings are integrated to the framework of constructive alignment in order to produce a contextualized and extended understanding of the challenges in managing experiential client-based teaching. The study contributes mainly to marketing education literature.
To address this gap, we analyze the use of SOLO taxonomy as an assessment tool in creative problem solving and in doing so develop an assessment framework by contextualizing SOLO taxonomy for client-based marketing development projects.
We first introduce earlier literature on assessment and SOLO taxonomy. We then describe a client-based marketing course on creative problem solving. We use SOLO taxonomy to analyze the outcomes and development processes of six student projects and in doing so develop an assessment framework for creative problem solving. Finally, we give suggestions for teachers on how to enhance creative problem solving and its assessment in marketing classrooms.
Jaskari Minna-Maarit (2013). The challenge of assessing creative problem solving in client-based marketing development projects: A SOLO taxonomy approach, Journal of Marketing Education, 35:3, 231–244.
A comprehensive model of experiential client-based teaching is created. The model sheds light on teaching process and the challenges faced in different phases of it. The study identifies managing team composition, deciding on challenge level and balancing between critical and creative support processes as critical stages for the course management. Tensions within these critical stages illustrate the variety of possible project processes and outcomes.
Seven typical project paths that students undergo and critical stages within these paths are identified. A model incorporating a business process, a creative process, student outputs and the experiential learning cycle is created for ensuring the final outcome.
The findings are integrated to the framework of constructive alignment in order to produce a contextualized and extended understanding of the challenges in managing experiential client-based teaching. The study contributes mainly to marketing education literature.
To address this gap, we analyze the use of SOLO taxonomy as an assessment tool in creative problem solving and in doing so develop an assessment framework by contextualizing SOLO taxonomy for client-based marketing development projects.
We first introduce earlier literature on assessment and SOLO taxonomy. We then describe a client-based marketing course on creative problem solving. We use SOLO taxonomy to analyze the outcomes and development processes of six student projects and in doing so develop an assessment framework for creative problem solving. Finally, we give suggestions for teachers on how to enhance creative problem solving and its assessment in marketing classrooms.
Jaskari Minna-Maarit (2013). The challenge of assessing creative problem solving in client-based marketing development projects: A SOLO taxonomy approach, Journal of Marketing Education, 35:3, 231–244.